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Film advertisement created by Decembrist, Russia for Stenn, within the category: Personal Accessories.

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Direct advertisement created by Havas, Russia for Greenpeace, within the category: Public Interest, NGO.

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Beards must be gone, and the trimmers must be sold. It was not easy to ask men to shave in an ordinary situation. So, why not to turn beards to a gift? That is exactly is what we did. The most creative way to sell our products on Valentine’s Day was to give another meaning to it, use beard for a romantic purpose and go ahead with a win-win formula for Braun. Direct advertisement created by Grey, Turkey for Braun, within the category: Electronics, Technology.

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AMV BBDO has created a digital campaign for MARTINI to help drive awareness of the brand’s pivotal role and heritage in F1 racing. The campaign is a celebration of the iconic brand’s long standing passion for racing that it shares with fans, which can be traced back to its founders. It will launch with a film this week across Facebook, Instagram and Twitter announcing the opportunity for one lucky fan to win a one-of-a-kind, hand painted helmet designed by contemporary Spanish artist Kenor and worn by Felipe Massa. All fans have to do to be in with a chance of winning is tell MARTINI what the joy of racing means to them via the social channels using #JoyOfRacing. The winner will then be selected from a shortlist on 8th Aug and receive a Williams Martini Racing experience in Spa, Belgium; flights, transfers and four nights’ accommodation; and the #JoyOfRacing helmet presented by Felipe Massa. The launch film tracks the journey of the creation of the racing helmet from the inspiration to concept, design and production, highlighting the love and attention that goes into every stage. It also shows the audience what #JoyOfRacing means to superstar driver Felipe Massa to help spark ideas for entries, and gives full details of this money-can’t- buy prize. Kenor was briefed to create a design that embodies the joy of racing. This design was then transferred to an F1 racing helmet by leading helmet designers JMD. The bespoke helmet is to be worn by Williams Martini Racing driver Felipe Massa at the 2017 FORMULA 1 PIRELLI BELGIAN GRAND PRIX. Racing is a sport MARTINI has been involved in for nearly 50 years across a variety of iconic liveries. The brand returned to Formula One in 2014 as the title sponsor of the Williams F1 team, aiming to make a new generation fall in love with the gioia di vivere - the Italian "joy of living" - that MARTINI brings to the racing world. Design advertisement created by BBDO, Italy for Martini, within the category: Alcoholic Drinks.

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Film advertisement created by VCCP, United Kingdom for Paddy Power, within the category: Gambling.

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Film advertisement created by The Monkeys, Australia for Guide Dogs Australia, within the category: Public Interest, NGO.

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Film advertisement created by Rosebud, Spain for Valencia FC, within the category: Recreation, Leisure.

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Roughly 800,000 children are reported missing each year in the United States. But what if they could wear something, that could tell us where they are? Kids love wearing temporary tattoos, unlike stickers, wristbands or clothing, tattoo can’t easily be removed. Introducing T@TS - Temporary Tattoos with GPS technology that tracks missing children. Digital advertisement created by Miami Ad School, United States for T@TS, within the category: Electronics, Technology.

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Louder.me is a service for searching and publishing high-quality indie music, which was designed for a demanding listener. The uniqueness of the service is the opportunity for modern non-profit musicians to stand out in the flow of commercial music without financial production. This is underground content for modern people.

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"250 million children under the age of five are forced to work every day to make a living. Hungarian Red Cross wanted to draw…” Hungarian Red Cross wanted to draw people's attention to this world-wide problem. The organization knew that the only way that the target audience could feel this was by communicating with them in a relevant way through shopping. That’s why they created fake 3D Facebook posts which advertised popular products that are typically made by child slaves: A designer bag, a sneaker and a smartphone. When people wanted to check them, the Facebook ads utilized the 3D technology and provided 360-degree insight into how these products were made. Digital advertisement created by Umbrella, Hungary for Red Cross, within the category: Public Interest, NGO.

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O’TACOS is a French fast food chain with over 200 restaurants in France, Belgium and the Netherlands. They invented the ORIGINAL FRENCH TACO. With it’s creamy cheese, French fries, bacon, chicken and tons of delicious sauces it’s definitely not your everyday Mexican taco… That’s why O’TACOS wanted to make it clear from the start that they’re… let’s say… different. In fact, they’re #JUSTBETTER! To point that out, a series of totally crazy online ads were produced to build their community and drive push towards their restaurants! Film advertisement created by Done by Friday, Belgium for O'Tacos, within the category: Food.

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O’boy is a chocolate powder brand that is very popular in Sweden. When the production halted because of a technical fault at the O’boy factory we saw an opportunity for the ready-made Norwegian chocolate milk brand Litago; We decided to send emergency chocolate milk aid to Sweden. Since the swedes was i an outrage because of the O’boy shortage they received the help with open arms. And we established ourselves as a playful brand that knows how to take advantage of the the friendly but competitive relation between Norway and Sweden. Experiential advertisement created by Something Good, Norway for Litago, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Havas, United Kingdom for Optrex, within the category: Health.

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Film advertisement created by Lucy Loves Stories, Finland for Helsingin Sanomat, within the category: Media.

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Direct advertisement created by JWT, South Africa for Marmite, within the category: Food.

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Film advertisement created by POL, Norway for Kims, within the category: Food.

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Integrated advertisement created by Raya, Chile for Amaranta School, within the category: Education.

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The problem: Our advertising agency was looking for a Russian-speaking art director who could create cool packagings. We wanted to have our ad published by all professional resources and to make sure that about millions of packaging designers learned about it. But we had no money for this! Solution: We invented a concept of packaging. Then we encrypted a message about open art director vacancy on a label. And after this we sent the case to the world's largest packaging resources where almost all designers are subscribers. The text of the ad was intentionally written in Russian. Therefore, when the packaging was published, the ad was understood only by our target audience, i.e. Russian-speaking designers. For everyone else, it was just ordinary packaging. Results: The ad was seen thousands of designers. We succeeded in bringing our message to the notice of our target audience only.The agency received dozens of CVs and hundreds of portfolios.

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Film advertisement created by Ogilvy, Ukraine for Dobrynya, within the category: Non-Alcoholic Drinks.

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When living at Maestria, you're the conductor of your own luxurious lifestyle. Film advertisement created by Pureblink, Canada for Maestria Condos, within the category: House, Garden.




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