Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

Film advertisement created by FCB, United States for The Shelter Pet Project, within the category: Public Interest, NGO.

Digital advertisement created by Rabarba, Turkey for Anadolu Sigorta, within the category: Finance.

Film advertisement created by BWM, Australia for realestate.com.au, within the category: Professional Services.

Experiential advertisement created by Oliver, Turkey for Migros, within the category: Food.

Film advertisement created by Lair, United States for BalletMet, within the category: Recreation, Leisure.

YouTube Channel: http://www.youtube.com/user/GONUTSFORIT Digital advertisement created by Euro RSCG, Belgium for Mikado, within the category: Food.

Digital advertisement created by BEE, Hungary for Energiaklub, within the category: Professional Services.

Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.

Film advertisement created by 72andSunny, United States for Axe, within the category: Health.

Driving to a bar with friends on a holiday and being the only one not to drink. As if that weren’t challenging enough, Heineken put to the test the responsible attitude of these drivers and rewarded those who stood true to the purpose. What seemed to be just a delivery truck of the brand revealed a customized Jaguar F-Type that took these drivers to an unusual ride in the Interlagos Race Track with none other than Sir Jackie Stewart, former driver and three-time Formula 1 world champion. At the end of the ride, the responsible drivers won tickets to enjoy Formula 1 Grand Prix Heineken of Brazil 2017 with their friends. This was the mechanics used by Heineken, official sponsor of Formula 1, to create “The Green Drivers” campaign. Idealized in partnership with Hands (Brazilian ad agency), the film is airing on digital channels as part of a responsible consumer campaign surrounding the GP of Brazil 2017 that took place this month. The idea was to show that people who never drink while driving can also have incredible experiences. Experiential advertisement created by Hands, Brazil for Heineken, within the category: Alcoholic Drinks.

Invest Komfort, a developer who has been implementing premium housing investments in Poland for over 25 years, has created an extraordinary image campaign on the occasion of his jubilee. The campaign consists of a series of short documentary films entitled "Creating space and time”. In the series of eight episodes, we meet creators of modern residential buildings: from designers, engineers and architects, to craftsmen and artists. The characters share their views on architecture, reveal the backstage of their work and tell the secret of the developer's success, who has received over 70 prestigious awards for his investments. https://www.tworcyinvestkomfort.pl/en/ Integrated advertisement created by Communication Unlimited, Poland for Invest Komfort, within the category: Industrial, Agriculture.

Film advertisement created by Serviceplan, France for BMW, within the category: Automotive.

Film advertisement created by Traction, France for Citroën, within the category: Automotive.

Film advertisement created by 72andSunny, Australia for Kodciuszko, within the category: Alcoholic Drinks.

Film advertisement created by Handsome, Romania for Shell, within the category: Industrial, Agriculture.

Film advertisement created by cummins&partners, Australia for Home Timber & Hardware, within the category: House, Garden.

The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.