Film advertisement created by Kairo, Egypt for Freska, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

The old SPLASH jingle is back as a kitschy, full-on musical production starring the washer fluid’s hero character in his baby blue velour suit fighting crafty villains like Grime, Bugs and Dirt. Film advertisement created by Griffin Archer, United States for Splash, within the category: Automotive.

upGrad launched a new campaign to bring out the importance of meaningful online MBAs in today’s competitive ecosystem, for enabling professionals to move ahead in their careers. The campaign is aimed to act as a catalyst encouraging ambitious professionals to choose the right MBA for the right career outcomes. Film advertisement created by The Womb, India for upGrad, within the category: Education.

Xbox Game Studios’ Forza Horizon 5 takes place in Mexico and features an ever-evolving open world with limitless driving action in hundreds of the world’s greatest cars. It’s a game where absolute freedom truly leads to incredible experiences. That’s why we created a campaign that champions impulsiveness as a virtue. When you listen to your gut, you see more, do more and explore more. The campaign tagline ¡GO! speaks to the excitement and urgency of doing, over thinking. It also sets the game squarely in Mexico with the Spanish inverted exclamation point. It was important to the team to use authentic language while also speaking to a global audience. The film, “The Getaway Driver,” focuses on one man discovering his very own voice of impulse and embarking on a wild joy ride throughout vibrant Mexico. Our hero (played by Cristo Fernández from Ted Lasso) is a ride-share driver who is used to helping others “getaway,” while he himself remains stuck in a monotonous routine. Beholden to the whims of others, he rarely gets a chance to let loose. Until one day a passenger enters the car and lo and behold, it’s himself. In the style of magical realism, what will unfold is a wild adventure spurred on by his own impulses, manifested in human form. As he tears across Mexico’s diverse terrain, he encounters a mix of highly sought-after vintage and new cars, from a classic 1963 Volkswagen bug to the all-new Ford Bronco. After our hero has fulfilled every whim, his alter-ego magically disappears - but his hunger for adventure lives on. Throughout concepting, production and post, 215 McCann was committed to representation and authenticity in all its forms. The agency hired Latinx talent in front of and behind the camera, including a Mexican-born director (Tania Verduzco from Los Pérez), Mexican actor Cristo Fernández, and a cameo from Colombian singer, Karol G. Lastly, in addition to diversity on set, 215 McCann and Xbox achieved a carbon-neutral production, ensuring our commercial was both inclusive and sustainable. The campaign will run globally across broadcast, social, and OOH beginning November 1. Film advertisement created by McCann Worldgroup, United States for Xbox, within the category: Gaming.

Film advertisement created by Sleek Machine, United States for Seek Thermal, within the category: Electronics, Technology.

Digital advertisement created by Story Manufacturing, United States for Union Wine Company, within the category: Alcoholic Drinks.

Featuring Donald Trump and Manning Brothers Film advertisement created by FCB, United States for Oreo, within the category: Confectionery, Snacks.

The principal challenge was to stand out during the World Cup 2010 Season with a very low budget. The objective was to create free press by highlighting the brand and making it possible to reach everybody’s attention. Our strategy was to fuse both things men love the most: Soccer and Women. So we created the “sexiest billboard” to appeal to men. We got amazing results, as we were able to get everybody's attention on our brand, generating millions and millions of dollars in free press. Ambient advertisement created by McCann, Paraguay for Axe, within the category: Health.

Heart disease is the single leading cause of death in Australian men, with salt abuse being a major contributing factor. Released to coincide with Salt Awareness Week, this tongue-in-cheek video clip and catchy tune combine to tell the story of one man’s lust for salty food and the effect that this inappropriate behaviour can have on the heart. The lyrics and imagery were carefully considered, ensuring that every word and food scene mirrored real-life culinary behaviour, albeit in a suggestive and humorous way. A retro animation style utilising hand-drawn illustration was chosen to further enhance the message that the overuse of salt is both outdated and old-fashioned. The film also introduces Heart Salt – a healthier alternative, containing 56% less sodium than ordinary salt. Film advertisement created by Saatchi & Saatchi, Australia for Heart Salt, within the category: Health.

They work in the shadows to make football shine ever brighter. Enter backstage and meet the backbone of football with the new Nissan NV300. Through a documentary-like series, People Raising the Game sheds light on the employees of Manchester City FC who accepted to become ambassadors for a day. Moments leading to a match, we meet Lee the gardener, Lewis the handyman, Victoria the photographer and also Brandon the kitman. We discover their lives between passion for football and drive for excellence as they give us the keys to what makes them raise the game everyday. Film advertisement created by Digitas, France for Nissan, within the category: Automotive.

Film advertisement created by Leo Burnett, Switzerland for Emmentaler, within the category: Food.

Experiential advertisement created by Lg2, Canada for BBQ Quebec, within the category: Retail Services.

Film advertisement created by Dentsu, Japan for Bsize, within the category: Electronics, Technology.

Audio advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

Thousands of love stories die on the beaches of the Red Sea...

Kevin Anderson Film advertisement created by R&R Partners, United States for SNWA, within the category: Public Interest, NGO.

You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times. Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world. Link to the website: http://www.womaninterruptedapp.com/ Digital advertisement created by BETC, Brazil for Woman Interrupted, within the category: Public Interest, NGO.

The campaign started on April with a teaser presented by Manu Gavassi singer in her YouTube channel. The first part of the video had its début on the night of May 20, on Vevo’s channel on YouTube. When clicking the “play” button, fans were surprised by the interruption of the video and, afterwards, they received a message inviting them to donate blood. Following this message, the second part of the video was shown on May 23. Finally, on May 25, the whole music video was released and remained available for fans to view. Ambient advertisement created by F.biz, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.