Ingame: Young boys open up about life struggles and mental health in Fortnite. Many young boys in Norway struggle with poor mental health. One in three fail to complete their education by the normal school leaving age, and twice as many start claiming benefits immediately after leaving school compared with 10 years ago. Suicide is the most common cause of death. The organisation Mental Helse Ungdom (Mental health for youth) believes this is because they do not talk about their problems. Ninety six percent of Norwegian boys aged between 9 and 18 play computer games. When they are not gaming themselves, they watch others play on YouTube. Mental Helse Ungdom therefore decided to set up Ingame in partnership with the Norwegian advertising agency Hausmann. Ingame is a panel program on the inside of a computer game, where boys can talk anonymously through their game character. Together with two of Norway’s most popular gamers, Noobwork and Niklas Baarli, the boys played Fortnite, whilst being able to talk about things that were important to them, such as body image, friends, divorced parents, self-image and loss. This resulted in five episodes on Noobwork’s YouTube channel. Without any promotion budget, Ingame has attracted a huge amount of attention in the Norwegian media and on social media, helping to place the mental health of young boys on the agenda. Digital advertisement created by Hausmann, Norway for Mental Helse Ungdom, within the category: Public Interest, NGO.

Direct advertisement created by The Monkeys, Australia for IKEA, within the category: House, Garden.

Film advertisement created by Dare, United Kingdom for Sony Ericsson, within the category: Electronics, Technology.

Ambient advertisement created by Lowe, Spain for Cornetto, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.

Film advertisement created by Lg2, Canada for Québec Original, within the category: Hospitality, Tourism.

Generation A is the follow up novel to Douglas Coupland's 1991 cult hit Generation X. As with the campaign for his 2007 novel The Gum Thief, Random House Canada again came to Crush, Toronto to create a series of films. Last time it was nine films, this time it’s three - “10 Question for Douglas Coupland”, “The Tragic Death of the Channel Three News Team” and “Colour Samples”. Film advertisement created by Crush, Canada for Generation A, within the category: Media.

Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Digital advertisement created by McCann, Portugal for Zurich, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, Israel for Carlsberg, within the category: Alcoholic Drinks.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. In part 2 Napoleon and Einstein “discuss” how to win in Betser League. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

The Bread of Memory is a campaign for the week commemorating the AMIA terrorist attack – the worst attack in Argentine history: 85 victims and over 300 people injured. We needed to make sure that, 18 years later, the memory of the victims and the claim for justice would not be forgotten. So, we gathered a group of volunteer jewish chefs and nutritionists and together created a food recipe rich in vitamins and substances that have a direct effect on the brain. A bread meant to improve the memory of Argentines and be the symbol of a new tradition that help us remember. Ambient advertisement created by Ogilvy, Argentina for AMIA, within the category: Public Interest, NGO.

du decided to leverage people's passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of one to their customers. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Australia for Swinburne, within the category: Education.

For the launch of our first 30 Years Old Tawny Port Wine, we wanted to thank the people who helped producing this special wine by offering them the very first taste. A wine, that took three decades in the making. Three decades of hard work and dedication. Direct advertisement created by The Asteroid, Portugal for Churchill's Port, within the category: Alcoholic Drinks.

Film advertisement created by HD Group, Hungary for ORIGO, within the category: Media.

URL: http://babylon.com.tr/en/

Film advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Paraguay for Fundación Saraki, within the category: Public Interest, NGO.