Film advertisement created by Fitzgerald+CO, United States for Checkers & Rally's, within the category: Food.

The World Cup 2018, an event that should celebrate diversity and equality, took place in Russia, one of the most homophobic countries in the world that has laws promoting violence against the LGBTQ community. So that everyone could raise their flags with safety and pride, Mirum Brazil created #rainbowcup. To participate the user had just to take a photo or video of the fans, replacing the national flags for the rainbow flag emoji and post using the #rainbowcup. The LGBT public and advocates participated in Russia and the movement eventually moved out of the host nation into a global protest. Thousands of people in 93 countries participated, generating more than 144 million impressions and leaving a message for the World Cup 2022: Qatar, wait for us. www.therainbowcup.com Digital advertisement created by Mirum, Brazil for Grupo Dignidade, within the category: Public Interest, NGO.

Digital advertisement created by Grey, Germany for Vitasprint, within the category: Pharmaceutical.

Digital advertisement created by RCG, Russia for Rexona, within the category: Health.

Film advertisement created by Edelman, United States for Sunkist, within the category: Non-Alcoholic Drinks.

Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.

A music video was produced featuring a throat cancer survivor performing a shocking version of a pop hit adored by teens. The performance gives nicotine addiction a voice to remember, not only a sound but also a look that will stay in teens heads and affect their decision making when choosing whether to use tobacco products or not. Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

Canon swaps music stands for synchronized printers in live orchestra performance. Experiential advertisement created by 360i, United States for Canon, within the category: Electronics, Technology.

Playland’s 2018 campaign explores all the feels, emoji-style. Film advertisement created by Rethink, Canada for Playland, within the category: Recreation, Leisure.

Digital advertisement created by Publicis, Netherlands for ALS, within the category: Public Interest, NGO.

The naming ceremony is quite symbolic in Nigeria, and mothers-in-law often “compete” for who really owns the child. This story is about how the more data-savvy mother-in-law tries to outshine her somewhat conservative peer, who unknown to many, also has a data side to her Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Film advertisement created by VCCP, United Kingdom for Cadbury, within the category: Confectionery, Snacks.

Film advertisement created by 72andSunny, United States for World of Warcraft, within the category: Gaming.

Digital advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Lowe, Czechia for For a Better Life in Prague, within the category: Public Interest, NGO.

Ambient advertisement created by Miami Ad School, Brazil for Livraria Cultura, within the category: Recreation, Leisure.

The Elephant Language is endangered. Use it to save their species at helloinelephant.com. Hello in Elephant is a project designed to raise awareness and drive donations for African elephants. After decades of research into the ways elephants communicate, and behave, we can now begin to understand their language. Digital advertisement created by Grey, Australia for David Sheldrick Wildlife Trust, within the category: Public Interest, NGO.