Happy Holidays from RED The Agency! Film advertisement created by Red, Canada for Red, within the category: Agency Self-Promo.

“I’m going on a diet from now on!!” Everyone is passionate when they go on a diet and yet, sooner or later, we often find ourselves ordering a pepperoni pizza late at night. We all know how the story ends. We thought this could be the real moment when people need Passion. Passion not only to be used to achieve their ultimate dream but something to help them to achieve the little goals in their everyday lives. To help people, we got the idea from a theory known as the ‘Profess Effect,’ which says that the more you let people know your goals, the more responsibility you feel, and the more likely you are to achieve those goals. Based on this theory, we created a campaign to help consumers to achieve their everyday goals with Passion. First, we collected consumers’ insights on a promotional mobile site, where visitors can list their everyday goals. Then we turned them into real ads or “Willboards” which it then displayed around Seoul. Also, we made a campaign video to promote this Willboards campaign. The video is about a girl who achieved her goals thanks to the Willboards. Integrated advertisement created by INNORED, South Korea for Maxim espresso T.O.P, within the category: Non-Alcoholic Drinks.

Film advertisement created by Grey, United States for Canon, within the category: Electronics, Technology.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Advertising Agency: Carmichael Lynch, USA Executive Creative Director: Marty Senn Business Manager: Vicki Oachs Production Company: 3rd St Mining Co Director: Ben and Dave Executive Producer: Jon LaChappelle Line. Producer: Ben and Dave Director of Photography: Ben and Dave Edit House: TBD Post Editor: Ben and Dave VFX House / Online Artist: CLIP / Brad Baker Telecine: CLIP / Brad Baker Audio Mix: CLIP / Brad Baker Film advertisement created by Carmichael Lynch, United States for Denver Museum of Nature & Science, within the category: Recreation, Leisure.

Film advertisement created by Wieden + Kennedy, United Kingdom for Bud Light, within the category: Alcoholic Drinks.

The worlds first Facebook app that turns virtual time into real time for children in need. Over a billion people surf on Facebook daily, piling up hours of time – time that SOS Children’s Village desperately needs. We created the “TimeSpend app” to measure the amount of time users spend on Facebook and then convert it into donations. SOS Children’s Village invests this money into time for children in need. Thanks to “TimeSpend”, a quite normal social network becomes a real social network. www.timespend-sos-kinderdorf.de (You need to have a Facebook account to use “TimeSpend”.) Digital advertisement created by Gürtlerbachmann, Germany for SOS Children's Villages, within the category: Public Interest, NGO.

Shouldn’t the people who harvest our food receive the same basic fair treatment as anyone else working in Canada? Film advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.

Digital advertisement created by Alma, United States for Netflix, within the category: Media.

Digital advertisement created by Civilization, China for Levi's, within the category: Fashion.

Digital advertisement created by LevLane, United States for Philadelphia Traffic Safety, within the category: Public Interest, NGO.

Ambient advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

Film advertisement created by Ogilvy, United States for E*TRADE, within the category: Finance.

Ambient advertisement created by Morya, Brazil for Sicredi, within the category: Gaming.

Whybin\TBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. The huge exhibit features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. The recycled petrol bowsers have been turned into functioning pieces of interactive art including a fish tank, coffee machine, giant water fountain, grandfather clock and a bird feeder that features a bowser covered in birdseed. Ambient advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

Film advertisement created by Boys and Girls, Ireland for Three, within the category: Electronics, Technology.

Film advertisement created by BBH, India for Tinder, within the category: Professional Services.

Ambient advertisement created by Goodby Silverstein & Partners, United States for Bay Area Council, within the category: Public Interest, NGO.

Film advertisement created by Dentsu, Philippines for Philippine Psychiatric Association, within the category: Public Interest, NGO.