Ambient advertisement created by Saatchi & Saatchi, Hungary for MÜPA, within the category: Recreation, Leisure.

“Nuts For A Healthier World” is a campaign to make a massive shipment of the best nuts and dehydrated fruits in the world to the people who needs it the most. Through a video on the website nutsforgifts.org, people from all over the world make a request to the users: share the video for a good cause. Share it for the people that suffers malnutrition and health problems around the world. It turns out that every time a user shares that video, he is sharing a bag that contains 16 nuts from different countries. The initial objective is to donate 1 ton of nuts distributed in bags with the recommended daily amount, in order that later an NGO channels the shipment and reception in the different countries. As the campaign progresses, that number may increase if INC members join the initiative by making a voluntary donation of nuts. Digital advertisement created by Saatchi & Saatchi, Spain for INC, within the category: Public Interest, NGO.

Teenagers in Croatia feel that local brands such as Kraš are old-fashioned, and they prefer imported chocolate brands, which they feel are more contemporary. The main creative idea of the campaign was to exploit the similar pronunciation of "Kraš" and the English word "crush" in the campaign headline: "I have a Kraš on you". The goal was to make an emotional connection between the person you have a crush on and the chocolate itself, presented as a gift from one user to another. To achieve this, we developed the ihaveakrasonyou.com microsite, where users could exchange ‘love’ messages with their Facebook friends. We also developed and built a real chocolate-making machine, which produced real Kraš chocolates with the users' personalized messages printed on the packaging. Users were able to claim their sweet gifts from the machine in real time, inside a shopping mall. Video production: Leptir.tv Ambient advertisement created by Drap, Croatia for Kraš, within the category: Confectionery, Snacks.

Outdoor advertisement created by Publicis, France for Renault, within the category: Automotive.

Digital advertisement created by ais, United Kingdom for Harrison's Fund, within the category: Public Interest, NGO.

Film advertisement created by Tether, United States for Krusteaz, within the category: Food.

Like heart arrhythmia or hypertension, substance user disorder is a disease. And yet, we still talk about addiction like a personal failing on the part of the individual. But what if the average American could understand what it was really like to try and just 'kick the habit'.

Audio advertisement created by Saatchi & Saatchi, Israel for Coffee Shot, within the category: Non-Alcoholic Drinks.

The START campaign was developed to address childhood obesity, a growing public health crisis across the Island of Ireland. Whether it’s fending off junk food, curbing screen time or making sure they get enough exercise, raising kids is a daily struggle. We sought to capture this reality and create a world that parents would recognise as their own — from the constant self-talk and inevitable losses to the little wins that feel like huge victories. We wanted every parent who saw the campaign to think, ‘that’s me’, and to feel empowered to go after the one daily win that could start their kids on the way to a healthier life. Film advertisement created by Target McConnells, Ireland for Safefood, within the category: Public Interest, NGO.

Film advertisement created by Brunner, United States for YellaWood, within the category: House, Garden.

Digital advertisement created by Buzzman, France for Burger King, within the category: Food.

Ireland's leading media brand, the Irish Independent, reminds the people of Ireland that to make better choices in life, you need to be better informed.

Integrated advertisement created by Wunderman Thompson, Brazil for Avon, within the category: Beauty.

Film advertisement created by FCB, South Africa for Cancer Association of South Africa, within the category: Public Interest, NGO.

Film advertisement created by Walker, Switzerland for Fisherman's Friend, within the category: Confectionery, Snacks.

The solution lay in old shipping containers. By turning them on their ‘head’ we created a four-sided multipurpose unit. It was… A billboard - A kiosk - A storage unit - A distribution collection point. Essentially this was a four in one multipurpose unit. Direct advertisement created by Right Here, Kenya for Lucozade, within the category: Non-Alcoholic Drinks.

Artists from Rovio, Supercell and various other Finnish startups are collaborating on a major employee driven production under the name “IronDanger”. The film, produced independently by artists in their free time, is a sign of the close collaboration and buzz between gaming companies in Finland. IronDanger will celebrate Finland’s 100th anniversary in 2017, and bring to life the story of Kalevala, an ancient epic tale that has shaped Finland’s identity.

To inspire our clients to think more creatively about the exciting possibilities of Digital OOH we set out to launch with a head turning campaign. We created a 24 hour responsive outdoor ad that literally changed every 10 seconds, which as far as we can tell has never been done before. Outdoor advertisement created by Alphabet Studio, Australia for JCDecaux, within the category: Media.

Coca Cola wanted to leverage Facebook Places to increase awareness for recycling plastic bottles, and so we created "The Recycling King" activity. We added over 10,000 recycle bins locations to the Facebook Places system, so no matter where you are in Israel, you can find a recycle bin near you. From there, things just started happening on their own. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos. The most active participant was crowned: "Recycling King". Ambient advertisement created by Publicis, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Audio advertisement created by BBDO, Russia for MTS, within the category: Electronics, Technology.