Executive Director of Integrated Production: Liza Near Film advertisement created by Mullen, United States for truTV, within the category: Media.

We address the feelings of those who feel like Star Wars! Samsung Turkey needed new ideas on the concept and communication processes of the special bundle, including Galaxy Note 8, Gear S3, exclusive figures and all other products, which was tailor-made for “Star Wars: The Last Jedi” movie. We chose the story of a father and daughter, both Star Wars fans, to meet this need of Samsung. We undertook all launching procedures from the package design and TVC to digital media trailers. In our trailer, we see the story of a girl, who starts to hear sounds from the Star Wars world and go beyond the limits of her imagination, and discovers the real force while trying to figure out where the sound really comes from. Film advertisement created by Roy+Teddy, Turkey for Samsung, within the category: Electronics, Technology.

Film advertisement created by Wing, United States for Pickupmydonation.com, within the category: Public Interest, NGO.

Film advertisement created by JWT, Egypt for Dolceca, within the category: Food.

Direct advertisement created by FCB, United States for Change the Ref, within the category: Public Interest, NGO.

Digital Sweatshops (‘Click Farms’) are used by brands, bands and even the US Government to fraudulently increase their social media profile with paid Views, Likes and Followers. And like traditional sweatshops, employees are forced to work long hours, for very little money, in appalling conditions. To reach out directly to these workers and offer assistance, we created a series of Facebook, Instagram and YouTube video messages in targeted local languages. Each message directed viewers to a mobile Labourlink helpline where workers could anonymously report abuse, discrimination and poor conditions to Asia Monitor Resource Centre, an independent NGO that advocates and lobbies businesses and governments to improve worker’s rights and conditions. We then paid digital sweatshops to View, Like and Follow the messages, thereby using their very own service to directly inform workers of their rights and improve their conditions. Every dollar invested into the campaign reached thousands of click farm workers, with our message reaching over 175 000 click farm workers in the first week alone. Digital advertisement created by Saatchi & Saatchi, Australia for Labourlink, within the category: Public Interest, NGO.

Director of Creative and Technological Solutions Department: Kirill Zhukov Digital advertisement created by Havas, Russia for Global Ties, within the category: Public Interest, NGO.

Film advertisement created by W Atjust, France for FNTP, within the category: Public Interest, NGO.

Direct advertisement created by Wunderman, Argentina for Fundación Huésped, within the category: Public Interest, NGO.

Launch campaign for Lada Vesta Cross. Born To Be Unique. Film advertisement created by Fuel, Russia for Lada, within the category: Automotive.

Film advertisement created by Naked, Australia for Patties Party Pies, within the category: Food.

Film advertisement created by FCB, Argentina for Poett, within the category: House, Garden.

Film advertisement created by Dentsu, Japan for Bsize, within the category: Electronics, Technology.

Film advertisement created by Isobar, Vietnam for Coc Coc, within the category: Public Interest, NGO.

Content advertisement created by Virtue, United Kingdom for Malibu, within the category: Alcoholic Drinks.

One Degree that Matters is an engaging Snapchat campaign that aims to both engage and expose 18-24-year-old University students to the impact global warming is having on the planet. Digital advertisement created by University Of Gloucestershire, United Kingdom for Energy Savings Trust, within the categories: Industrial, Agriculture, Public Interest, NGO.

Meet smartphone Nokia E6 full functionality during its great journey around the world. Starting from Warsaw, Poland, throughout all Jules Verne “Around the World in 80 days” cities, prove that Nokia E6 has a reliable battery that allows you to travel around the world without recharging. Travelogue: https://www.facebook.com/1Battery Digital advertisement created by JWT, Poland for Nokia, within the category: Electronics, Technology.

To encourage citizens to participate in Earth Hour 2013, the Municipality of Sofia and WWF invited the skeptical Bulgarians to be part of the global movement by turning off not just their lights, but their names! Most Bulgarian names end with the suffix “OV”, which sounds like OFF. “In the Name of Change” we invited people to change their profile names on facebook, turning the Bulgarian “-ov” into the English “-OFF”. We switched off the names of the city’s biggest streets on location, directing people to special Foursquare locations to check in to pledge their support. Sofia was OFF, changing its Cyrillic F letter into the English one. By changing one letter, a global matter turned into a very local and personal one. Digital advertisement created by Ogilvy, Bulgaria for Earth Hour, within the category: Public Interest, NGO.

Film advertisement created by Y&R, United States for We Save Lives, within the category: Public Interest, NGO.