To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer has launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds. Audio advertisement created by Happiness, Belgium for Belgian Cancer Foundation, within the category: Public Interest, NGO.

Film advertisement created by Chemistry, United States for COX, within the category: Media.

Film advertisement created by BETC, France for Leroy Merlin, within the category: House, Garden.

Joanna Bailey, along with MullenLowe, has made a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising. ‘The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output. It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights. Film advertisement created by MullenLowe Group, United Kingdom for Unstereotype Alliance, within the category: Public Interest, NGO.

Film advertisement created by St Luke’s, United Kingdom for Maltsmiths, within the category: Alcoholic Drinks.

Film advertisement created by Miami Ad School, United States for Boston Pizza, within the category: Food.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

Friendships forged over a bag of Eta chips are so powerful, you’ll be willing to skim, well, anything. Film advertisement created by BBDO, New Zealand for Eta, within the category: Confectionery, Snacks.

The biggest challenge for rescue organizations in the UAE and globally is convincing people that mixed breed dogs are as trainable and as adoptable as pure breeds, hence the old saying “You CAN'T teach an old dog a new trick." So for its latest campaign, SNIFF decided to go the extra mile by getting abandoned mix breed dogs to play and enjoy the most passionate sport of the region, Football and support world class teams as Real Madrid and Barcelona. Film advertisement created by TBWA, United Arab Emirates for Sniff, within the category: Pets.

Digital advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

Laughing Switch is a donation campaign which created its own medium to reach millions. Through out the world, comedy shows rely on the same laughter sound effects as a hint to underline the jokes. Instead of these familiar laughter sounds, Turkey's most popular radio shows used our very own sound effects: Laughter sounds belong to those children diagnosed with leukemia. The outcome of this simple switch has been remarkable. Nation wide audience was invited to laugh along children with leukemia and donate to LÖSEV by sending a simple Smiley Emoji to SMS line. The never been used "switch" became the most successful campaign for LÖSEV in recent years as donation rates rose more than %800. The public responded to the leukemia reality positively with conversation rates in social media raised more than %450. As influencers and celebrities taking a stand and talking about leukemia, our voice reached to millions through TV and newspapers. With almost no budget we had succeeded in creating a campaign and with a never been used switch we laughed big and wide, so big that no mask could hide. Audio advertisement created by Rafineri, Turkey for LÖSEV, within the category: Public Interest, NGO.

Juridiction de Saint Émilion UNESCO 20th Anniversary An aging wine producer relives the most significant memories in his life and the future of his family in Saint Émilion through the various vintages hidden in his wine cellar, before passing his legacy on to his granddaughter. Film advertisement created by Orenda Creative, United States for Juridiction de Saint Émilion, within the category: Public Interest, NGO.

Film advertisement created by JWT, United Kingdom for Oxo, within the category: Food.

Film advertisement created by Zulu Alpha Kilo, Canada for Make-A-Wish, within the category: Public Interest, NGO.

HeForShe Arts Week is a project launched by UN Women. It unites art institutions to raise gender equality issue. Our goal was to create Arts Week's identity and organize the ceremony of the first Ukrainian award Women In Arts. The project was aimed to pay attention of our society to talented women in arts (artists, directors, writers, curators, actresses). Design advertisement created by ekonomika+, Ukraine for UN Women, within the categories: Public Interest, NGO, Recreation, Leisure.

Waris Dirie and representatives of six other NGOs presented a new worldwide campaign against FGM in Berlin yesterday.The campaign, which was realised by the agency Heyman Brand de Gelmini from Berlin, provokes with the statement “just cut out her clitoris, and she’d be perfect”. The face of the campaign, German topmodel Manon von Gerkan was also present at the press conference in Berlin.

Most of the places we visit on a daily basis are a part of history. The cities we live in are the center-stage of countless events that were immortalized by a camera, and those pictures are on Getty Images. So we created an app that takes you on a journey through history. All you have to do is point the phone's camera in the direction the app indicates, and we do the rest! With augmented reality, you can see for yourself how the original photographer framed the image and exactly where the action took place. So this is how we most definitely became The World's Biggest Museum. Experiential advertisement created by Universidad del Desarrollo, Chile for Getty Images, within the categories: Media, Professional Services.

UNICEF annual fundraising campaign. Film advertisement created by UNICEF Switzerland and Liechtenstein, Switzerland for Unicef, within the category: Public Interest, NGO.

With Vital Farms traceability, you can rest easy knowing your food is coming from the pasture...and not some dark and dingy warehouse like most other eggs. Just enter the farm name from your carton at www.VitalFarms.com/farm to see where your eggs come from. Integrated advertisement created by Preacher, United States for Vital Farms, within the categories: Food, Industrial, Agriculture, Professional Services.