Xwerx hired Thinkmodo to create a viral marketing campaign that would generate press & media buzz for xtendplay. Thinkmodo staged a nude gaming event in new york city to start a new (fake) trend that would quickly become a global news story. Film advertisement created by Thinkmodo, United States for Xtendplay, within the category: Gaming.

Film advertisement created by TBWA, Spain for Fundación Alia2, within the category: Public Interest, NGO.

Film advertisement created by cummins&partners, Australia for Home Timber & Hardware, within the category: House, Garden.

Digital advertisement created by McCann, United Kingdom for Hardys Wine, within the category: Alcoholic Drinks.

Pendant la période du confinement, CLM lance L'oeil https://medium.com/@loeildeCLMbbdo Un regard qui vise à vous transmettre des instantanés pour considérer l’actualité sous un nouveau prisme. Un regard sur les gens : parce qu’on a tous une façon différente de vivre cette période mettons-nous à la place des gens de leurs problématiques et de leurs nouvelles aspirations Un regard sur les industries : parce que chaque métier est différent, comment chacun réagit face à la crise sanitaire ? L’oeil de : parce que l’on a tous un avis personnel sur cette crise, 5 questions posées à une personne, du métier ou pas, pour nous éclairer.

For the cancer patients, time’s running out. Go to otempocorrecontra.com.br and give them more time for this fight. Digital advertisement created by Geometry Global, Brazil for Femama, within the category: Public Interest, NGO.

OREO PEOPLE is a global campaign built around the simple premise that no matter what our differences are, we can all connect playfully over an Oreo cookie. After all, it’s the only cookie that's crunchy and smooth, chocolate and creme, black and white. Using a fast-moving combination of live action and ground-breaking animation, and set to a head-bobbing dance track, OREO PEOPLE is an OREO campaign for a today's fast-paced, social-media-savvy, multi-screen generation, and has already connected strongly with younger viewers worldwide. Running now in multiple languages and formats in Europe, Southeast Asia, South America and parts of North America, OREO PEOPLE will soon premiere in China and Japan. OREO PEOPLE is the first new global campaign for OREO since the brand’s “Wonderfilled” campaign. Film advertisement created by The Martin Agency, United States for Oreo, within the category: Food.

Film advertisement created by The Greenroom, Hungary for MOL, within the category: Industrial, Agriculture.

A promo activation inside the mall can be a boring thing. You cannot rule your chance to win. Not this time... We installed a door that counts the people who open it. And if you want to win - you have to be the 10th person opening the door. In result the mall visitors had to make some efforts to become the 10th person in the queue... Experiential advertisement created by the Smarts, Bulgaria for Mall Plovdiv, within the category: Retail Services.

Film advertisement created by Wieden + Kennedy, United States for ESPN, within the category: Media.

Film advertisement created by Butler Shine Stern and Partners, United States for Tres Agaves, within the category: Alcoholic Drinks.

The Irish Police are now testing drivers’ saliva for drugs. Our latest drug driving campaign shows that even if you think you can hide your drug use, your saliva can't. You can lie but your mouth can’t. Digital advertisement created by Irish International, Ireland for Road Safety Authority Ireland, within the category: Public Interest, NGO.

With innovations in design and technology paving the way, essentially transforming sailboats into airplanes, the sport of sailing is becoming one of the fastest, most dangerous competitions on earth. Millimeter changes in design translate to knots of difference on the water, which is the difference between winning and losing, so Altair was excited to share their design simulation software and consult with Artemis Racing to help give the Swedish team a competitive advantage. The film explores how technology is transforming sailing as well as the intriguing, and often perilous world of the America’s Cup, and all that comes with its developments in boating – including competitors who are determined to spy and steal coveted engineering secrets along the way. Content advertisement created by Grey, United States for Altair, within the category: Industrial, Agriculture.

Tui Brewery, Saatchi & Saatchi and five keen lads have teamed up and brewed a special surprise for a good mate – by plumbing his whole house with icy cold Tui beer. It took months of planning, a team of the brewery’s best beer technicians, an up-for-it plumber, 14 cameras, a heap of kept secrets and a generous helping of fresh Tui beer to turn a house-load of everyday taps into a dream come true. Ambient advertisement created by Saatchi & Saatchi, New Zealand for TUI, within the category: Alcoholic Drinks.

In August 2006, in Sri Lanka, 17 Action against Hunger humanitarians were murdered. Following that unpunished massacre, we had to put an end to our action in this country. With no prospect of an international investigation, Action against Hunger trusted TBWA\PARIS with the mission to accompany the publication of « The Truth About Muttur » report. Before the Human Rights Day on December 10th, Action against Hunger & TBWA\PARIS raised awareness on the violence against humanitarians: actions which in fine deprived population in need of vital help and resources. On the platform, a spectacular installation for a tragic story: an Action against Hunger humanitarian, shot in the head. Commuters follow the bullet going through a series of prints, shooting a bottle of water, a flour bag, an oil can, symbols of the essential help humanitarians bring to those in need. White letters on a black background, the sentence “Killing a humanitarian is like killing those he helped” concludes the drama. Commuters are then invited to support the protection of humanitarian help by signing directly on the last print: the first 4x3 billboard. Outdoor advertisement created by TBWA, France for Action Against Hunger, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Food.

Walmart’s free 2-day shipping (with no membership) means college students can afford to have more fun. Naturally, hilarity ensues. Film advertisement created by Saatchi & Saatchi, United States for Walmart, within the category: Retail Services.

To demonstrate the technical aspects of ASICS shoes, we created StopAtNever.com, a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what's being demonstrated. Film advertisement created by Vitro, United States for ASICS, within the category: Fashion.

To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

We used the most covered event in the country, the election day, in order to change many Israeli's lives that has never vote in a discreet democratic election without asking someone to vote for them. Why? Because the Israelis are still voting via paper notes with the name of their candidate written on it. In collaboration with the Israeli government, we placed MyEye devices in voting centers all over Israel, that people with impaired vision could wear by themselves behind the ballot and hear every voting note in private. Experiential advertisement created by BBDO, Israel for Orcam, within the categories: Electronics, Technology, Health, Personal Accessories.