Film advertisement created by BBDO, Italy for Sognid'oro, within the category: Non-Alcoholic Drinks.

Director: Jan Macierewicz


Coca-Cola is spreading happiness with a hidden flag. Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo. McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That's why McCann created a special poster where people could take flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country. Ambient advertisement created by McCann, Denmark for Coca-Cola, within the category: Non-Alcoholic Drinks.

There are many bizarre wedding traditions around the globe, but there is one that beats them all. On Day of the Girl Child, Save the Children Denmark and Ministry of Foreign Affairs of Denmark launched what seems like an entertaining Facebook-video that highlights bizarre wedding traditions from around the world, ending with the worst of them all: child brides. The film is a link in creating awareness about the world’s first summit with the singular aim of ending child marriages. Film advertisement created by Robert/Boisen & Like-minded, Denmark for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by VaynerMedia, United States for Planters, within the category: Confectionery, Snacks.

Ambient advertisement created by Gelia, United States for Independent Health Foundation, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

Audio advertisement created by BBDO, France for Mercedes, within the category: Automotive.

Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

‘Myth’ is based on a rumour that has circulated travel blogs and snowboarding forums for years. It is said that years ago, on the roof of Indonesia’s tropical landscape, someone was crazy enough to build a ski resort, high up on the Equator, in the unlikeliest place on Earth. Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Experiential advertisement created by Dentsu, Canada for MTL Tattoo, within the categories: Beauty, Professional Services.

Film advertisement created by MVNP, United States for First Insurance Company of Hawaii, within the category: Finance.

Great Ormond Street Hospital Children’s Charity (GOSH Charity) is launching its Christmas Appeal, with an animated film created by adam&eveDDB to raise money to help seriously ill children at Great Ormond Street Hospital (GOSH) get one step closer to home. In the animated film, a real-life GOSH patient called Henry, who has spent two previous Christmases at the hospital, collects stocking donations that magically help him to grow taller as he travels back to his home in Yorkshire. Henry receives specialist care at GOSH for a rare cardiac condition and has a tracheostomy and ventilation tube, which has been depicted in the film. Film advertisement created by adam&eveDDB, United Kingdom for Great Ormond Street Hospital Children’s Charity, within the category: Health.

Film advertisement created by Laughlin Constable, United States for Boys & Girls Clubs of Greater Milwaukee, within the category: Recreation, Leisure.

Film advertisement created by BMF, Australia for Cool Ridge, within the category: Non-Alcoholic Drinks.

You can’t avoid it. Every news cycle confirms that the world is heading in a disturbing new direction. One where authoritarianism, xenophobia, bigotry and corruption threatens to be the new normal. While our leaders spew their hateful vitriol all over social media, we realise the importance of telling the story of different kind of leader. One that was condemned to a prison cell for 27 years at the hands of a brutal Apartheid regime, and emerged only to choose love and forgiveness over hate. One that led his country to a peaceful democracy where every race, religion and creed would be free and equal. His name is Nelson Mandela and the world needs him now more than ever. But as Barack Obama remarked in his recent speech marking the former president’s centenary memorial, “We will never see the likes of Nelson Mandela again. But let me say to the young people of Africa and the young people around the world -- you, too, can make his life’s work your own.” In this context Ogilvy Johannesburg, in partnership with Philips and The Nelson Mandela Foundation conceived a way to turn Mandela’s legacy into a tangible action that is accessible to all. #ShavetoRemember, a call to action for all people from South Africa and beyond, to find the Mandela within them in them by getting his iconic haircut. It’s more than a hairstyle. Getting Madiba line shaved into your hair is a visceral commitment to bring those values to a divided world – no matter who you are, where you come from or how small your sphere of influence is. What has turned into a social movement was launched with a film. The film opens with a recording of Mandela's inaugural speech. This sets the scene as his words are delivered by a diverse cast of South Africans. Every word in the ad is Mandela’s own. The characters, all with the famous Mandela line shaved into their hair, use Mandela’s wisdom as inspiration and guidance in their everyday lives and struggles, The underlying narrative being that everyone has a Mandela in them. Film advertisement created by Ogilvy, South Africa for Philips, within the category: Public Interest, NGO.