Great Ormond Street Hospital Children’s Charity (GOSH Charity) is launching its Christmas Appeal, with an animated film created by adam&eveDDB to raise money to help seriously ill children at Great Ormond Street Hospital (GOSH) get one step closer to home. In the animated film, a real-life GOSH patient called Henry, who has spent two previous Christmases at the hospital, collects stocking donations that magically help him to grow taller as he travels back to his home in Yorkshire. Henry receives specialist care at GOSH for a rare cardiac condition and has a tracheostomy and ventilation tube, which has been depicted in the film. Film advertisement created by adam&eveDDB, United Kingdom for Great Ormond Street Hospital Children’s Charity, within the category: Health.

An intimate view of enlightening, sometimes uncomfortable, family discussions focused on parents helping their children understand racism through current events and sharing their own stories about how they first became aware of racism. Directed by Academy Award nominee Kevin Wilson, Jr. with narration by anti-racism educator Dr. Ronda Taylor Bullock, Dear White Parents asks the critical question, “How old were you when you first became aware of race?” The ADL, a leading anti-hate organization, developed a custom discussion guide to help parents discuss the topics raised in the Dear White Parents film. Visit https://dearwhiteparents.guide for this, a curated library of age-driven resources and discussion guides, as well as anti-racism workshops and discussions. Integrated advertisement created by Brooklyn Brothers, United States for Dear White Parents, within the category: Public Interest, NGO.

Testicular cancer is the most common form of cancer in young men. It’s a subject matter that leaves many guys embarrassed. But if we lessen the stigma and get more guys talking about their nuts, well that’ll save many more lives. In fact, if testicular cancer is caught early enough, men have a 97% chance of survival. #LetsTalkBalls Film advertisement created by Giants & Gentlemen, Canada for Testicular Cancer Canada, within the category: Public Interest, NGO.

How a tv ad turned into a live conversation platform in the #letseattogether integrated campaign. Ambient advertisement created by McCann, Romania for Coca-Cola, within the category: Non-Alcoholic Drinks.

Leo Burnett Lisbon created the “The exhibition that shouldn’t exist” campaign for Control Arms - a worldwide coalition fighting to approve the Arms Trade Treaty later this month. The exhibition is a collection of paintings designed to look like abstract artworks in a first sight. But then, when people read their placards, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting. “The Exhibition that shouldn’t exist” portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don’t see. The paintings will be displayed in the Electricity Museum in Lisbon and then sent to Control Arms in NY. They will show them in their opening press briefing, held at the UN Secretariat. The exhibition also has an online version, where people can have the same experience with the paintings and their videos. Film advertisement created by Leo Burnett, Portugal for ControlArms.org, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, India for West Bengal Tourism, within the category: Hospitality, Tourism.

Film advertisement created by Peppermint, Czechia for Halls, within the category: Confectionery, Snacks.

Right now, 34 million people in Africa are experiencing the worst humanitarian crisis in decades, struggling to survive without food and water. But people aren't paying attention. So we showed them what they were paying attention to instead. Film advertisement created by Grey, Canada for World Vision, within the category: Public Interest, NGO.

To launch the Ticketland mobile app in St. Petersburg we introduced the first ever Instagram theatrical show. We found Instagramers from St. Petersburg, who posted photos of theatre life. They received likes, making up the well-known scenes from famous plays. In the Instagram accounts of any of those monolog lines, one could test their knowledge of the play and win a promo code. Digital advertisement created by Voskhod, Russia for Ticketland.ru, within the category: Professional Services.

To promote the launch of the new Bauer Supreme 2S Pro stick, three hockey superstars are running election campaigns to vie for the title “The Mayor of Boomtown.” Vote at https://boomtownmayor.bauer.com/

The Mapuches are one of the oldest indigenous people of Chile. Their land taken away. Their leaders have been imprisoned without guarantees, without evidence and without trial. The mass media do not report what is happening. Only Aukin.org, and other small local Mapuche media report the news, witch does not reach more than 1,000 people in terms of coverage. So we invited to the people to take action, using the only item in which the Mapuche people are still being recognized: the $100 pesos coin. Using that coin we create a symbol, putting it in the hands of a whole country. Digital advertisement created by Pedro Juan & Diego, Chile for Aukin Digital Journal, within the category: Media.

Digital advertisement created by Brand New School, United States for Nike, within the category: Fashion.

We changed the famous car sign "FOR SALE" for a new one: "FOR DONATION", calling people's attention to the importance of donating blood. This way, we started to transform drivers into campaign supporters.

Film advertisement created by BBDO, Sweden for Arla, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, Netherlands for DELA, within the category: Finance.

Film advertisement created by Spike Communications, United States for Sleepy's, within the category: Retail Services.

The new digital ads for VH Sauces are designed for YouTube and Facebook and feature relatable dinner drama moments that we all want to avoid come mealtime. From a child’s tantrum to the lies we tell when a meal is lacklustre, VH is giving Canadians the confidence to skip the dinner drama by serving up impressive meals that everyone at the table will love. The ads are designed around YouTube’s ‘Skip Ad’ button and Facebook’s sound-off video environment. On YouTube viewers have the option to ‘Skip the Drama’ or ‘Skip the Lies’. Within Facebook the videos point to the ‘mute’ option within the video to “Mute the Drama” and “Mute the Lies”. Digital advertisement created by Arrivals + Departures, Canada for VH, within the category: Food.

Film advertisement created by Rocknrolla, Guatemala for Adrenaline Rush, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Publicis, Romania for ACR, within the category: Automotive.