Experiential advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

The unique aspect of this next generation music video is that all technical features of the smartphone are used. For instance, during the story you can choose between two different girls by swiping, pinching a hamburger smaller or bigger, blow away smoke through the microphone, look around 360 degrees, scratch a record and collect Easter eggs – that will give you access to exclusive content and prizes at the end of the video. Technique: thispagecannotbefound.com Digital advertisement created by BBDO, Netherlands for Hi, within the category: Electronics, Technology.

Digital advertisement created by David, Argentina for MACMA, within the category: Public Interest, NGO.

Digital advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Digital advertisement created by Woonky, Argentina for Schneider, within the category: Alcoholic Drinks.

Film advertisement created by Johannes Leonardo, United States for Mary Katrantzou, within the category: Fashion.

Discover the secrets of French cuisine in Lyon. For several weeks, strange rumours have been doing the rounds in Old Lyon: somewhere in the city, in one of the town's traboules or hidden passageways, a mysterious school is said to be found in a secret location. None of Lyon's residents were even vaguely aware of its existence. It is said that this school has inspired some of the greatest chefs and is the source of many French culinary secrets. Its classes are simply outstanding, being based on centuries of culinary tradition and unusual methods. Film advertisement created by Jardin des marques, France for Only Lyon, within the category: Transport.

Film advertisement created by Ally & Gargano, United States for FedEx, within the category: Professional Services.

Digital advertisement created by Lowe, Philippines for Ad Summit Pilipinas, within the category: Media.

Integrated advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.

Film advertisement created by JWT, France for Nestle, within the category: Confectionery, Snacks.

What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers? The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients. But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys - often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals. The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration. The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago. Content advertisement created by Leijas, United States for John Theurer Cancer Center, within the category: Health.

An eye-catching temporary installation, ‘Scents of the City’ was set up in a Brussels art gallery – 752 tubes containing 16 unique fragrances from Paris, Amsterdam, Brussels and Copenhagen. The scents, which included “A Real French Breakfast", the aroma of a buttered tartine in a Parisian café, “Latexxx”, the latex odor from the Sex Museum in Amsterdam, or the more poetic “Moments after Mass”, the blended scent of the Cologne cathedral…visitors were able to walk around the colorful display, hung from the ceiling like a chandelier. Circling around, they could explore the different scents, which were identified on large wall maps. The temporary exhibit was preceded by a soft launch in Paris earlier this year, and will continue with a film, which follows an adventurer as he travels to the different cities. The film will be aired in the 4 countries represented in the exhibit during the 2nd half of May. Experiential advertisement created by Rosapark, France for Thalys, within the category: Transport.

Film advertisement created by BBDO, Spain for Lay's, within the category: Confectionery, Snacks.

This is a metaphor of a Man who goes for a cold beer to quench his thirst. Film advertisement created by McCann, Ivory Coast for Beaufort, within the category: Alcoholic Drinks.

The Wild, Jungle Creations’ creative agency, has partnered with National Lottery operator Camelot to create its first advert ‘Dreams’ for The National Lottery, as part of a campaign that highlights the thousands of local football projects that have been supported by Good Causes funding across the UK. Through this campaign, The Wild and Camelot are aiming to inspire people to play The National Lottery by educating them on the positive impact that Good Causes funding has on local communities. First launching with this advert, it will be followed by two mini documentaries that will tell the story of some of the talented beneficiaries including a 92-year-old footballer and a woman called Sophie, who is a member of Street Football Wales, a social inclusion charity that exists to improve the lives and opportunities for socially excluded people in Wales using street football. Following previous work with The National Lottery Promotions Unit (NLPU), The Wild this time worked with Camelot on an advert to bring to life some of the incredible projects supported by the, on average, £30 million raised each week for Good Causes across the UK. A total of over £40 billion has now been raised by The National Lottery since 1994. The latest advert from The Wild will be distributed across social platforms and pre-roll on Quantcast and YouTube. All media has been planned and implemented by Vizeum UK and will be supported by a wider campaign which will also run on radio and in selected podcasts. Film advertisement created by The Wild, United Kingdom for National Lottery, within the category: Gaming.