An #ImPerfect initiative against fake online facades The Swedish insurance company Länsförsäkringar started a successful movement towards fake online facades that are causing low self-esteem and anxiety among teenagers. How? By turning influencers into human billboards – with a message against their own perfectionism. Social media is damaging the mental health of Swedish teenagers due to constant comparisons with influencers and unattainable ideals. Länsförsäkringar, who in various ways are helping young people to grow and believe in themselves, wanted to shine a light on this and help teens see beyond all fake online facades. But teens wouldn’t listen to an insurance company… The problem became the solution Länsförsäkringar hijackaed superficial venues – several major Swedish fashion events – and joined forces with the people causing the problem: influencers on front row. They became the solution, wearing the #ImPerfect t-shirt they turned into human billboards with a contradictory message against their own perfectionism. Teenagers closest online relation was used to change social feeds, making flaws and individuality the new ideal. A new subject in schools The human billboards disrupted teen’s social feeds overnight. Within days all major national media covered the story. Major celebrities/influencers such as actors, rock stars and designers joined the movement. Länsförsäkringar also launched the ImPerfect web series, introducing a new subject in schools: Social Media Behaviour. The initiative got 40 million organic reach (4 times Sweden’s population) and 65 % recognition (100% above business target). And the topic continues to be on the agenda for a healthier Sweden. Film advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

iffgaff is a very special British mobile network. Special because it's run by the users. If you help the company, the company helps you. This philosophy it's called: mutual giving (giffgaff in gaelic) They wanted to thank all giffgaffers for their support and we decided to create Mutual Giving Lessons inside the app. Because we know the phone can screw relationships, but with giffgaff you will have the best makeups. Digital advertisement created by Miami Ad School, Spain for giffgaff, within the category: Electronics, Technology.

Penalty invites one of the most popular Youtubers of the world, a very charismatic and famous brazilian guy, which is also a Penalty fan, to introduce the new product line to the public.​ Film advertisement created by CDR+, Brazil for Penalty, within the category: Fashion.

Film advertisement created by Caldas Naya, Spain for CaixaBank, within the category: Finance.

Film advertisement created by Above+Beyond, United Kingdom for Beagle Street, within the category: Finance.

Presenting the new discovery of the chef Ángel León, a liquid salt that solidifies and is capable of cooking more than 90 degrees in contact with oxygen. Film advertisement created by CLV, Spain for Aponiente, within the category: Food.

Adidas aims to lower the percentage of teenage girls quitting sports by synchronizing their lives with those of professional businesswomen.
Through the Adidas Prospects app, teenage girls are able to search for a sport or profession and select a role model to sync with. Film advertisement created by Miami Ad School, Germany for Adidas, within the category: Sports.

By 2024, 94% of accountants and auditors will no longer have a job. However, those working in the arts and design are at less risk from automation. Inspired by Isaac Asimov’s, ‘First Law of Robotics,’ which states: a robot may not injure a human being or, through inaction, allow a human being to come to harm, we have created a bot to help humans with their professional survival. The bot scans and prints messages using port 9100, which printers all over the world are connected to. The message urges users to retrain with a Skillbox UX design course, created by Michael Janda, author of “Burn Your Portfolio.” The target audience are financial professionals and other roles that involve a lot of paperwork and rely on printers. Digital advertisement created by Possible, Russia for Skillbox, within the category: Electronics, Technology.

Despite what the competition say, all power’s the same, none of it is super. While they all dress it up and try and pretend it’s different, or flog you something else as well to make you think you’ve got a deal, but you don’t. Energy Online tell it how it is and deliver what people want. Which is this case is just energy, at a fair price, that’s easy to get. That’s not what most in the market are up to, so we decided it was time to call BS, cause power just isn’t super. This stunt, the first of three in our campaign, was created using real people. Over a month they were screened and tested, so they arrived at our ‘Energy Online sponsored University technology prototype test,’ believing they were on the brink of creating history. Instead, they helped prove a point – power, is power, is power, it’s all the same. But it can be brilliantly simple. Experiential advertisement created by Contagion, New Zealand for Energy Online, within the category: Industrial, Agriculture.

To warn young girls of the dangers of pimp’s gifts on IG, we hijacked Instagram shopping tags on International Women's Day. Digital advertisement created by DDB, Canada for YWCA, within the category: Public Interest, NGO.

Campaign was delivered to the public via most communication channels and engaged the society to share their everyday mistakes. According to research, people thought that they would not make any mistakes, therefore most of society’s opinion of insurance was, that there was no need of it. Integrated advertisement created by Holmes&Watson, Georgia for TBC Insurance, within the category: Professional Services.

To celebrate the release of their new high top,
 Apex, Tobias Henreich tackled the Gotthard Pass in Switzerland in a Porsche GT2 RS. Film advertisement created by The Birdhouse Studio, United Kingdom for Piloti, within the category: Fashion.

Untouched by Light – the world’s first sparkling wine made, sold and tasted in complete darkness. Integrated advertisement created by Grey, Croatia for Untouched by Light, within the category: Alcoholic Drinks.

In Father's day we want to thank those who work in silence to help others to achieve their dreams. It's a hard job for a father to adapt and understand what motivate's their children dreams, but it's even harder to try being part of their dream without knowing how to do it. Film advertisement created by BRND WGN, Peru for Magnesol, within the category: Pharmaceutical.

A series of short, stylised films designed to highlight the services JET provides for its customers, the campaign is a continuation of the successful Keep on Moving brand idea that launched last year. A yellow slinky in perpetual motion on a blue treadmill; inflatable ‘summer essentials’ cascading down a blue water slide; a milk carton and a loaf of bread negotiating a blue figure-of-eight Scalextric track. Each film, shot in real time, highlighting JET’s ongoing commitment to providing UK drivers everything they want and need to continue their journeys’ quickly and safely. Digital advertisement created by Isobel, United Kingdom for Jet, within the category: Other.

24 children from the most dangerous zones of the island announced their death will happen on December 31st . Badillio Saaatchi & Saatchi Puerto Rico printed large format posters and placed them on the streets to make the announcement. The posters generated a hyperlocal conversation among the communities, growing to the attention of local media. On January first they changed the news, no child was hurt or killed by stray bullets in the 24 zones and in all the island. Outdoor advertisement created by Saatchi & Saatchi, Puerto Rico for United Way, within the category: Public Interest, NGO.

To the delight of fashion experts and fans, Agencia Africa has created the ‘Surprise Collection’ for Ariel, featuring stained clothes which reveal their original prints only when washed. Prominent Brazilian fashion bloggers from the F*Hits blog network received a set of stained clothes, an Ariel sample and instructions on how to discover the hidden prints. The blogs covered the story, featuring ‘before’ and ‘after’ pictures which revealed the full impact of UQBAR’s designs. In addition, the washed outfits were displayed on the catwalk at the São Paulo Fashion Week 2013. Due to huge media and consumer interest, Ariel’s ‘Surprise Collection’ has been made available in stores across Brazil. Ambient advertisement created by Africa, Brazil for Ariel, within the category: House, Garden.

Film advertisement created by Havas, Australia for Sony, within the category: Electronics, Technology.

Digital advertisement created by Y&R, Brazil for TETO, within the category: Public Interest, NGO.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.