Under the sponsorship of Turkish Airlines, Istanbul became the host city of the 2017 Istanbul Euroleague Final Four. As a team of Efabrika, we have made a business alliance with Turkish Airlines using the #Final4LandsinIstanbul motto to reflect this great excitement in the best possible way and to show the glory of the city to the whole world. Within the scope of the project, the famous Youtuber How Ridiculous team, have achieved extraordinary and successful basketball shots in Galata Tower, Rumelian Castle, Maiden's Tower and Bosphorus Bridge. Content advertisement created by eFabrika, Turkey for Turkish Airlines, within the category: Transport.

According to a study, over 40% of girls quit sports during their teenage years. Although this statistic is highly disturbing, it doesn’t come as a surprise. The prejudice against women in sports is such deep-rooted issue that even after years, the organisations which have aimed to address this, have only been able to generate a few ripples. Adidas wanted to create a tide. While looking for reasons, we came across a startling fact. A study by UNESCO indicates, only 4% of sports news is dedicated to women. This heavy media bias which is often ignored, is a rather significant contributor to this scenario. We decided to change that narrative. Our Idea: 50/50 Instead of buying TV spots, outdoor spaces and newspaper columns, Adidas buys air time on TV and an extra page in newspapers to ensure equal distribution between men and women sports news. In turn, giving young girls what they need the most, idols, inspirations, and stars they can aspire to be. Integrated advertisement created by Miami Ad School, India for Adidas, within the categories: Fashion, Retail Services.

Sound Music & Animation by Device Digital advertisement created by Snoop, Spain for Primavera Sound, within the category: Recreation, Leisure.

Ambient advertisement created by Grabarz & Partner, Germany for DEVK, within the category: Finance.

Film advertisement created by Barkley, United States for Missouri Lottery, within the category: Gambling.

Film advertisement created by Wieden + Kennedy, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Redbit Pictures, Taiwan for MSI, within the category: Gaming.

Film advertisement created by Dare, United Kingdom for Sony Ericsson, within the category: Electronics, Technology.

Digital advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.

Audio advertisement created by Voskhod, Russia for Innovative Insurance Solution, within the category: Finance.

Film advertisement created by Ron Foth, United States for California Academy of Sciences, within the category: Recreation, Leisure.

Film advertisement created by Ogilvy, Hong Kong for Marriott, within the category: Hospitality, Tourism.

Audio advertisement created by TBWA, Colombia for Red Cross, within the category: Public Interest, NGO.

Digital advertisement created by DDB, India for Broken Compass, within the category: Transport.

This time we take advantage of the 20th anniversary of the classic movie "American Beauty", to question the iconic scene of the bag floating in the air. Film advertisement created by McCann, Chile for Greenpeace, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.

When we think about our New Year wishes we use to have positive ones, to change for the best or for a good future. But, if we had the wish of the opposite? With this message we try to make the people conscious about the biggest threat of the planet: the climate change. Film advertisement created by Indira, Spain for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by Playground Production, South Korea for Hyundai, within the category: Automotive.

The Human Sushi is a performance group who interprets sushi recipes in their own way. The Council's mission is to make people eat more fish. Film advertisement created by Apt, Norway for Godfisk, within the category: Food.

Film advertisement created by McCann, Chile for Nido, within the category: Non-Alcoholic Drinks.