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Sleep Takes Centre Ice for John Tavares Film advertisement created by MXTP, Canada for Casper, within the category: House, Garden.
Film advertisement created by Kinograf, Ukraine for Motiv., within the category: Electronics, Technology.
Danny MacAskill, the Scottish trials cyclist and star of multiple YouTube smash-hit viral films such as Red Bull’s Imaginate, shows off his amazing skills in a new brand film for adidas Outdoor, created by Cut Media. It launches on Danny’s Youtube channel on Tuesday 4th June to celebrate his new brand partnership with adidas Outdoor. At three and a half minutes, the film shows Danny performing a series of incredible tricks demonstrating both his imaginative approach to his riding and his unparalleled skills. Appearing to be self-filmed, the spot opens with Danny setting up a shot with a beautiful Scottish harbour as a backdrop. The film takes us through a series of locations as the athlete uses local landmarks and the epic wilderness of the Highlands to do some amazing riding. We also see some shots where Danny fails to land a line, giving the film humour and an authentic feel. The style of the film is very straightforward. There are no gimmicks or dynamic camera shots, just clean, well-composed frames with beautiful backdrops. This filming technique was used to align with adidas’ ‘Here to Create’ campaign, and to highlight Danny’s position as a creative athlete, who demonstrates his skills through film instead of competing in events. The film represents a continuation of Cut Media’s long-standing relationship with Danny, including Imaginate and Wee Day Out for Red Bull, and it is also the fourth campaign the creative agency has worked on with adidas. Cut Media previously collaborated with adidas on the Claim Freedom documentary, the Two BOA shoe launch and the Mountain Project. It was filmed on location in the coastal village of Dunbar and Glencoe in the Highlands, to the soundtrack of ‘The Wind that Cried The World’ by the Phantom Band. Film advertisement created by Cut Media, United Kingdom for Adidas, within the category: Fashion.
Adidas aims to lower the percentage of teenage girls quitting sports by synchronizing their lives with those of professional businesswomen. Through the Adidas Prospects app, teenage girls are able to search for a sport or profession and select a role model to sync with. Film advertisement created by Miami Ad School, Germany for Adidas, within the category: Sports.
Fingering Stories is the first sex trainer where people can practice their skills to stimulate certain areas of the female body through Instagram Stories. Digital advertisement created by September, Spain for Control, within the category: Health.
The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability. Film advertisement created by Le Bureau, Sweden for The Swedish Public Employment Service, within the category: Public Interest, NGO.
Integrated advertisement created by Raya, Chile for Amaranta School, within the category: Education.
Google Data Studio helps marketers create rich, interactive data reports by pulling from live data sources. So reports that would typically take days to create can now be designed and published in a fraction of the time. To promote Data Studio for a YouTube audience, we created a TrueView ad that finds humour in the everyday by showing what's possible when you have too much time on your hands. Digital advertisement created by Across the Pond, United Kingdom for Google, within the category: Electronics, Technology.
Introducing the new Mitsubishi concept car Engelberg Tourer – plug-in hybrid crossover in a video directed by Michał Misiński. We flew to Italy for the best snow conditions, we visited Mitsubishi's homeland where we had a chance to video-shoot the main footage and then flew back to Poland to recreate the car, Bambi, 3/4 of winter cabin and a few more pieces in postproduction. Mitsubishi Engelberg Tourer and the video itself premiered at Geneva Motor Show 2019. Film advertisement created by Hakuhodo, Japan for Mitsubishi, within the category: Automotive.
The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization’. The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a beautiful film is created. Film advertisement created by House of Radon, Sweden for Ericsson, within the category: Electronics, Technology.
Film advertisement created by One Twenty Three West, United States for Centra Windows, within the categories: House, Garden, Professional Services.
Film advertisement created by Duncan/Channon, United States for Kona, within the category: Alcoholic Drinks.
This isn't friendship, this is fanship.
ASICS GEL® technology is a central element to the history and future of the brand, and ‘ENGINEERED FOR EVERYDAY’ exhibits this. The campaign showcases the scientific elements ASICS apply to the creation of their products, playfully testing the footwear and the wearers in a stylized lab setting, putting each model through their paces in every day scenarios. Participants use VR to simulate running for a bus, are challenged to push start a car and dance in a bass-heavy club simulator. These scenarios highlight how ASICS has combined elements of its performance technology to give users comfort and cushioning to create new models containing GEL® technology that are ‘ENGINEERED FOR EVERYDAY’. The campaign runs across markets globally, featuring six core products that all share GEL® technology within their DNA, using the component in new and expressive ways. Integrated advertisement created by Likefriends, Netherlands for ASICS, within the categories: Fashion, Retail Services, Sports.
Film advertisement created by CLV, Spain for Mirazur, within the categories: Food, Recreation, Leisure.
KLM teamed up with fellow Dutch brand Heineken in search of bold adventurers from across the world. In bars around the globe, people ordering a Heineken were asked if they would like an “Orange Experience” to go with it. For those brave enough to find out more, the people had to be willing to complete several challenges to see if they were worthy of the invitation, such as singing ‘Oranje Boven’, a Dutch folk song in a packed bar. Those adventurous enough to complete the challenges were rewarded by immediately being flown out to Amsterdam with a friend to join in the epic King’s Day celebrations.
Digital advertisement created by BBDO, New Zealand for Tip Top, within the category: Food.
Ambient advertisement created by Les Gaulois, France for Associations Prevention Routiere et Assureurs Prevention, within the category: Public Interest, NGO.
Film advertisement created by Cavalry, United States for Coors, within the category: Alcoholic Drinks.
Film advertisement created by TBWA, United States for NKLA, within the category: Public Interest, NGO.