The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

Film advertisement created by Argonaut, United States for Nerd Wallet, within the category: Finance.

Volkswagen used YouTube’s resources and technology, which are part of users’ everyday life, in a simple and straightforward way to show the difference its innovations make in people’s lives. The film shows a man walking on the streets and inviting you to see how good it would be if the future could be predicted. For that all you need to do is place the mouse on YouTube’s play bar at the point he specifies. When that is done, you can see a frame of the film that hasn’t happened yet. In it we see a strange scene that has nothing to do with the rest: a biker in free fall. A few seconds later, he carries on walking and steps to the side. Then we see the biker from the frame fall right next to him and standing up very fast. He cleans the dust of his jacket. Our man ends by saying this is how Side Assist works: a feature that avoids accidents by showing other vehicles when they are in the side mirror’s blind spot. http://www.youtube.com/watch?v=eX5z8D36dLM Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Film advertisement created by VCCP, United Kingdom for LinkedIn, within the category: Professional Services.

Direct advertisement created by La Facultad, Ecuador for Libri Mundi, within the category: Retail Services.

Digital advertisement created by Saatchi & Saatchi, Italy for Dompé, within the category: Pharmaceutical.

Film advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Film advertisement created by JWT, United States for United States Marine Corps, within the category: Public Interest, NGO.

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

The Walking Dead sends hungry zombies to infest a sidewalk grate and shock New Yorkers on hidden camera. Ambient advertisement created by Relevent, United States for AMC, within the category: Media.

The number of poor is on the rise in Finland. Those especially hard hit by poverty are families with children, single parents and people who live on their own. Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.

The bicycle is a unique mobility solution. More than that: it is the best cost-benefit ratio for many routes. And facing a national truck strike in Brazil as protest for the high gas prices, Caloi, the top Brazilian bicycle company, saw an opportunity for communicate that bikes could be a good and immediate solution in transportation. “Liters”, the ad campaign created by Tribal Worldwide’s São Paulo office, has found not only a way to show how cycling is a viable, sustainable and economical option for transportation, but also a perfect timing and chance to impact a potential target. Focused in out of home media, the communication has transformed prices of some of its best-selling bikes in gallons of gasoline, questioning the use of cars in the crowded city as well as rationally demonstrates the cost-benefit ratio in urban mobility. The index used to convert the bicycle prices in liters of gas was based in real time data connected with Google Waze information. Every time the fuel value varied, the digital outdoors were updated by the “currency”. To increase the impact, the OOH media points was selected strategically near by gas stations, especially those with the largest queues. Comparing the Reais (Brazilian currency) that could be spent with a new bike instead of liters of gasoline, more people became aware that cycling is not only good for health and for the Planet, but also for their pocket. Outdoor advertisement created by Tribal, Brazil for Caloi, within the category: House, Garden.

Film advertisement created by Johannes Leonardo, United States for Truly Hard Seltzer, within the category: Alcoholic Drinks.

A Christmas film that gives everyone a glimpse of the emotional struggles of those whose loved ones suffer from dementia; of struggling to come into terms with the fact that someone you care about is slowly unraveling along with his or her memories. Film advertisement created by MullenLowe Group, Philippines for Alaska Milk Corporation, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by BBDO, United States for NYPD, within the category: Public Interest, NGO.

Film advertisement created by Creative Energy, United States for Texas Pete, within the category: Food.

Digital advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Film advertisement created by TBWA, United States for ADCOLOR Awards, within the category: Professional Services.

Sol de Janeiro is the sunscreen brand that embraces the Brazilian beach culture and is proud of taking responsibility for the skin of youth. The problem is that Brazilian youth seem to care more about getting a tan than healthy skin. In fact, skin cancer is the most common form of cancer in Brazil, with over 140,000 new cases diagnosed each year. In recent years, this incidence has increased in 74% among the younger population. In order to make Brazilian youth aware of this growing problem, Sol de Janeiro asked for the help of those who are closest to youth’s skin: their tattoo artists. In partnership with A.C. Camargo, one of the most respected Cancer Institutes in the world, we created a training program to teach the tattoo artists how to distinguish skin problems. The program took place in Rio de Janeiro and São Paulo and all the participants got a diploma. Over 450 tattoo artists have been certified already. Outdoor advertisement created by Ogilvy, Brazil for Sol De Janeiro, within the category: Health.

A smart & fun campaign to advertise the 4 Hands Scriptwriting Festival, promoted by the Portuguese Film Academy. Film advertisement created by FCB, Portugal for Portuguese Film Academy, within the category: Recreation, Leisure.