Film advertisement created by Studio Sonda, Croatia for Elan, within the category: Recreation, Leisure.

Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target this year’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot. Humorous one-liners were updated throughout the day, reacting to events, fashion mishaps, and even the weather, all delivered with the tongue in cheek humour that has become synonymous with the Irish bookmakers. The campaign was created in-house with production by Grand Visual and planning and buying by MediaCom. The responsive campaign is delivered through OpenLoop, the dynamic creative optimization platform from QDOT.

Executive Creative Director: Agostino Toscana. Digital advertisement created by Saatchi & Saatchi, Italy for CoorDown, within the category: Public Interest, NGO.

For soccer lovers, UFFA is the biggest festival in a year. They eager to feel the atmosphere of the ground and passion. But, there are many limits. How can we enjoy the soccer more exciting and dynamic? Why not sharing memorable moments with my favorite players? Heineken, the greatest support of soccer and the fans, invites you to the new world. Every player on the ground wears a uniform, and we are going to put micro cameras on their chest. On the bottom side of the bottle cap, there is a ‘star code’. With this, you can enter the application. Choose the game you want and click uniform number of your favorite player. And you can participate in the game through the player’s eyes using micro camera. Digital advertisement created by Dankook University, South Korea for Heineken, within the category: Alcoholic Drinks.

Integrated advertisement created by LRXD, United States for Honey Smoked Fish Company, within the category: Food.

A little girl finds out that she shares the same passion with her little friend. Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: House, Garden.

Swiggy is India's largest food delivery app. In India people in blue-collared jobs (such as Swiggy's delivery partners) don't enjoy the same dignity of labour as those in white-collared jobs. One indicator of this inequality is how they're referred to by customers. Despite their names being visible on the app, customers call them 'Swiggy' when addressing them. Our delivery partners felt disrespected when people called them Swiggy & we wanted to change that. To spark a behaviour and cultural change, we crafted a film about a boy called Swiggy. Inspired by the Bollywood school of storytelling, the saga drove home the point that every person has a name and just the simple act of acknowledging this can make them feel respected.

In Poland every year when come to pay taxes, everyone can give their 1% of tax for charity. For that You have to put KRS number into tax form. But, that number is long, and a lot of people left blank input in a form. We persuade to take a photo of KRS, and when we make form only search for photo in a cell. Cunning as a fish. Digital advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

How do we get more people to willingly give up their medical data and help scientists find the cure for deadly diseases? Digital advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

Burger King has had its fair share of hate online. Most of it stems from bad experiences with food. The brand’s recent shift towards authentic food and marketing allows for more open conversations with its customers. To announce its all-real menu, Burger King puts its haters on a pedestal and owns its flaws with a self-diss rap video, composed from real tweets. Further, branded OOH stickers that respond to real tweets meet consumers on the go and incentivise them to try the new menu. Integrated advertisement created by Miami Ad School, Germany for Burger King, within the category: Food.

Star Alliance, the world’s biggest airline alliance, which includes the likes of Lufthansa, United and Singapore Airlines as some of their members, has released its latest brand campaign launching with a hero film that celebrates connecting the world once again. The campaign celebrates Star Alliance’s 26 member carriers’ ability to bring the world back together again, highlighting the relationships of friends, family and loved ones that we have so badly missed over the last 18 months. The brand film captures multiple occasions of that raw emotion people feel when they finally get to see each other, one connection at a time. The campaign will run globally in press, digital and social channels, and airport placements. Integrated advertisement created by Atomic, United Kingdom for Star Alliance, within the categories: Hospitality, Tourism, Transport.

Outdoor advertisement created by Ogilvy, Germany for African Angel, within the category: Public Interest, NGO.

DXM is short for dextromethorphan – a safe ingredient found in over-the-counter cough medicines that has to potential to be misused by teens in an unsafe mixture they call “Lean” to get high. To address this harmful behavior, The Consumer Healthcare Products Association (CHPA) in collaboration with the Partnership to End Addiction asked creative agency, TracyLocke to create content that would warn teens of the dangers of “Lean” in a way that would resonate. Nobody Likes Themselves on Lean, illustrates the effects that abusing DXM can have on a teen’s life and the undesirable social consequences the morning after she posts a video of herself on lean. Audiences feel her regret as she is confronted with the stark reality that her embarrassing and irresponsible content from the night before has gone viral. The spot ends with a call to action for teens to learn more at WhatisDXM.com. Camp Lucky provided post support to the spot, directed by Daisy Cutter’s Trey Hill, including editing, color, sound design & mix, to bring to light the negative side effects and harm – both physical and emotional – that can come from abusing DXM Film advertisement created by TracyLocke, United States for Consumer Healthcare Products Association, within the category: Health.

Advertising agency Humanaut is calling out extreme health and fitness gurus with “Feel the Blend,” a new television marketing campaign for NutriBullet, led by the company’s commitment to making nutrition convenient and accessible to everyone. Launched in the U.S. and Canada across broadcast and digital, the campaign sets into motion NutriBullet’s transition from infomercial product to lifestyle brand that people can rely on to simplify nutrition. At a confounding time when so many “experts” are touting exotic potions and unrealistic rituals, the campaign seeks to bring wellness back to the basics, while resonating with today’s busy consumer base looking for simple, realistic solutions. Following the infomercials that put “nutrient extraction” on the map, NutriBullet’s new campaign not only breaks the brand’s recent ad silence, but paves the way for the launch of its new slate of products, which include: the NutriBullet Blender Combo, the brand’s first full-size blender that takes nutrition extraction to the next level with the versatility of both a multi-serve pitcher and a single-serve cup; the NutriBullet PRO 1000, an updated and redesigned version of the brand’s most popular personal blender, the PRO 900; and the NutriBullet Select, which merges the compact design of a personal blender with the power and functionality of a full-sized machine. Film advertisement created by Humanaut, United States for NutriBullet, within the category: Retail Services.

Film advertisement created by Think, Germany for Audi, within the category: Automotive.

Directors: Alejo Rosemberg, Julian Castro / Nah! Film advertisement created by Leo Burnett, Argentina for Car One, within the category: Automotive.

Recently voted in France (40 years after European countries like Sweden), the law for the educational violence abolition (slapping, spanking, pinching, humiliation) states that parental authority is exercised without physical or psychological violence and prohibits all Ordinary Educational Violence. Beyond the law, and after centuries of existence, habits persist in French homes. It is the mission of the StopVEO association to support parents towards awareness and good parenting. But how to raise parents aware of the harmful effects of such violence, without making them feel guilty and question their whole education method? Publicis Conseil has designed a 3’10’’ film of a rare emotion that moves deeply and goes far beyond telling parents the right way to educate. Brilliantly directed by Laura Sicouri (Insurrection), the film stages a very strong relationship between a mother and her child, through two temporalities, a present and a dream up, that evoke that it is possible not to be violent. This film questions us about what we lose when we give in to educational violence while making an ode to the love for children. When people use educational violence, they give up communication with their child and reduce one of the strongest relationships to a nonconstructive gesture. The film entitled "The words I won’t say " illustrates this moment of loss sharing. Film advertisement created by Publicis, France for StopVEO, within the category: Public Interest, NGO.

Film advertisement created by Rosetta, United States for Samsung, within the category: Electronics, Technology.

Film advertisement created by K2, Poland for PGE, within the category: Industrial, Agriculture.

Film advertisement created by Havas, United Kingdom for John West, within the category: Food.