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Finalist of the 'Crash the Super Bowl' competition by Doritos. From the 10 finalists, a grand-prize winner will be selected by voters' choice, and a first-prize winner will be selected by Doritos. Both will see their ads
Film advertisement created by DDB, Belgium for IKEA, within the category: Retail Services.
‘Myth’ is based on a rumour that has circulated travel blogs and snowboarding forums for years. It is said that years ago, on the roof of Indonesia’s tropical landscape, someone was crazy enough to build a ski resort, high up on the Equator, in the unlikeliest place on Earth. Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.
With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.
Starting June 21 till August 31 2016 BMW Group Russia organized an unprecedented action providing special advantages for BMW drivers. In honor of the 100th Birthday of BMW, BMW covered the toll cost for all its drivers on the highway M-11 "Moscow – Solnechnogorsk – Moscow" giving them a free ride throughout all summer season. As a result during the time more than 300 000 drivers have benefited from this unique program. Experiential advertisement created by Draftfcb, Russia for BMW, within the category: Automotive.
They work in the shadows to make football shine ever brighter. Enter backstage and meet the backbone of football with the new Nissan NV300. Through a documentary-like series, People Raising the Game sheds light on the employees of Manchester City FC who accepted to become ambassadors for a day. Moments leading to a match, we meet Lee the gardener, Lewis the handyman, Victoria the photographer and also Brandon the kitman. We discover their lives between passion for football and drive for excellence as they give us the keys to what makes them raise the game everyday. Film advertisement created by Digitas, France for Nissan, within the category: Automotive.
Launched on the month of National Dog Day 2017, the collaboration is a unique collection of stock-like images portraying dogs and cats that are up for adoption at the Amanda Foundation. While 100% of the licensing dollars go to support the nonprofit. Shot by Christopher Nelson specifically for the project, and with the industry’s needs in mind, the collection holds over 60 beautiful hi-res images and took a couple shooting days to complete. By using the Amanda Foundation Collection, every agency, art director, or designer can now donate and save these animals by simply doing their job. Digital advertisement created by Saatchi & Saatchi, United States for Getty Images, within the categories: Professional Services, Public Interest, NGO.
Digital advertisement created by TBWA, United Arab Emirates for SOS Children's Villages, within the category: Public Interest, NGO.
Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.
Coty-owned haircare brands, has released a multi-market campaign for the launch of its new hot styling brush, ghd glide. The campaign, which broke in the UK on 6 February and was created by TMW Unlimited, will run through social, digital, print and VOD. The film celebrates how the new ghd hot brush allows you to lie in for longer thanks to its quick, effortless styling. No longer must you choose between more time between the sheets and beautiful hair. A 20-second film follows two women making the most of the extra time they have in bed thanks to the ghd glide – one is simply enjoying a leisurely morning and the other is having a few more moments with her lover. The video ends with both of the women styling their hair with perfect ease, ready to take on the day. The film is supported by social and digital content including cutdowns, banners, GIFs and stills. Film advertisement created by TMW, United Kingdom for ghd, within the category: Beauty.
With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.
Everyone knows our agency by our distinct yellow color. Digital advertisement created by Binsfeld, Luxembourg for Binsfeld, within the category: Agency Self-Promo.
On Dec. 5, kate spade new york will launch a new episode of its "Miss Adventure" holiday film series starring Miss Piggy and Zosia Mamet with a cameo by Man Repeller’s Leandra Medine. The film opens with Miss Piggy and old friend, Zosia Mamet on their way to a holiday party at the top of the empire state building. As the two see one another, they run into the most classic of all wardrobe malfunctions: they’re wearing the same outfit. In the elevator, over the 102 floors up, an exuberant accessorizing frenzy of back and forth adornment occurs. There’s friendly competition, screwball comedy, stylish bonding moments and, ultimately, original style. Film advertisement created by Kate Spade, United States for Kate Spade, within the category: Fashion.
Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies. Digital advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.
A traveling exhibition was put together to bring people closer to the elements that are part of child labour exploitation. We provoked a reality check to motivate people to look around more and to reflect upon it. The strategy worked: it drew in schools, parents, classroom professors and civil society. The exhibition has traveled around Brazil, bringing thousands of people to realize the importance of speaking up. Experiential advertisement created by Agência UM, Brazil for Ministério Público do Trabalho, within the category: Public Interest, NGO.
Audio advertisement created by Talent, Brazil for Toshiba, within the category: Electronics, Technology.
Film advertisement created by R/GA, United States for Nike, within the category: Sports.
Film advertisement created by Publicis, Ireland for TG4, within the category: Media.
The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.
Outdoor advertisement created by Ogilvy, Costa Rica for Claro, within the category: Electronics, Technology.