Due to health reasons, Red Cross international regulations indicate that people who get a tattoo must wait a year before donating blood. Ecuador has a low blood donation level which decreases further every day. On the other hand over 100.000 tattoos were inked last year and the number keeps rising. We decided to offer the tattoo community the opportunity to donate blood before they got their next tattoo, so we launched Ink and Blood, a campaign sponsored by the Ecuadorian Red Cross to increase blood donations. The most influential tattoo artists joined the cause and shared the initiative with their communities. The campaign has helped increase blood donations over a 3.600%, has changed the perspective of donating blood in the tattoo community of Ecuador and has interested other Red Cross chapters worldwide. For more information visit www.tintaysangre.com Experiential advertisement created by Grey, Ecuador for Ecuadorian Red Cross, within the category: Public Interest, NGO.

Ambient advertisement created by INNORED, South Korea for Gmarket, within the category: Retail Services.

Ukrainians, both adults and children, are terribly tolerant about the violation of their rights. Our task was to show teens that they have rights and these rights must be upheld. We had to explain them how to do it without making them bored. We decided to put a teen in a position of an expert who helps other kids out when their rights are violated. We created #smthwentwrong, a chatbot quest in messengers where players got messages from the characters in need. The teens advised them what to do best and instantly they could figure out where their advice got the characters. Regardless of the players' choices, they were taught what’s the right thing to do in such situations. Also, the teens could write to us in the messengers if their rights were violated in order to have the real lawyer’s advice. They wrote indeed, and even shared their personal problems! Integrated advertisement created by UAMASTER, Ukraine for Pact & Change Communication, within the category: Public Interest, NGO.

Glow is the story of a typical enterprise worker, Jane, and how she loses her way after doing repetitive, mundane tasks. The project is a visual metaphor about how enterprises might use IBM’s AI-powered automation software and services to give employees back hours of their day.

Film advertisement created by Poke, United Kingdom for Here East, within the category: Industrial, Agriculture.

Film advertisement created by Publicis, United Arab Emirates for Maggi, within the category: Food.

Film advertisement created by Havas, United Kingdom for Optrex, within the category: Health.

Digital advertisement created by White Label, United Kingdom for Laphroaig, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Namibia for MTC, within the category: Electronics, Technology.

I love Pizza Pizza is a new pizza restaurant located in a mall far from the food court, best known because it the only one sells pizza in slices. We needed to get people to know the pizza place so it was very important that we build a community of possible customers. Facebook is the most growing social network in Ecuador, so there they were. We needed that people between 15 and 28 years old will get in touch with the brand, know that we were located in this mall, not in the foodcourt, but we were the only food place before the movie theater. We targeted young people, very interested in sharing in their social media networks. Then we have the idea. It's forbidden to get in the theater with food not being bought there, so we created PIZZA NINJA, a guerrilla digital campaing that taught people how to get in the movie theater with pizza slices, without leaving traces...like a ninja. We decided to build a community in facebook through a creative campaign that they will enjoy. Here in Ecuador movie theaters only sell pop corn, nachos and hotdogs at very expensive prices so we decided to give an idea to buy our pizza before going to the cinema, and eat it while you were in the movies. We gave funny content to the fans and begun to share their experiences. Tips and new ninja strategy were delivered every week, and fans started to come. In just 6 months and with no budget for facebook ads or other media we reach to a community of 200.000 fans in facebook in Ecuador winning over Pizza Hut, Domino's and Papa Johns, becoming the number one retail food brand community and took us to be in the top 10 brands in all Ecuador. A simple creative campaign with no budget that exceeded all expectatives. Although Pizza ninja did not indented, it became a product and sold over 150 pieces and brought new customers in the pizza place thanks to the campaign. They were eating and knowing the place because our interaction in facebook. Fans started to give ideas and share their ninja experience, how to make no sound while unwrapping the aluminum foil, just as one of the suggestions when this started. The campaign have to end after the movie theater became aware of the reach of the campaing and was afraid the it threatened their snack bar sells. We took it down from the fanpage but the audience is still growing. The campaign is known in all country of LatinAmerica because it's creativity an low budget strategy. Digital advertisement created by Laika, Ecuador for I Love Pizza Pizza, within the category: Food.

Lacta chocolate, a symbol for love in Greece, wanted to convey that without love, life is tasteless. A 73 minute branded film was produced and released online and aired on TV on Valentine's Day, titled "The Taste of Love". In it, Aris, a 48-year old lonely man, is living with a beautiful young girl that predicts and satisfies his every wish without ever wanting anything in return. Because she's in fact an android robot, and the year is 2038. ELLi, has a perfect human body and features the most advanced Artificial Intelligence as well as access to all his data in the cloud, acting as the ideal personal assistant. Until one day, her operating system is accidentally updated with "Artificial Emotions”, and now she feels neglected and wants to find out all there is about love. Aris dismisses her, telling her that love is the worst thing that can happen to man, but when she presents him with a Lacta chocolate and asks him to describe its taste for her since she cannot eat, he succumbs and starts telling her a story that began 20 years ago, in Athens in 2018... Lacta presents a film about what really makes us human, what separates Artificial Intelligence from human nature, and what is the true taste of love and power of forgiveness. Content advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Film advertisement created by TBWA, Spain for Association for the right to die with dignity, within the category: Public Interest, NGO.

Digital advertisement created by Havas, United States for K-Y Jelly, within the category: Health.

Film advertisement created by BETC, France for Addict Aide, within the category: Public Interest, NGO.

Film advertisement created by Draftz, Brazil for Rosa Vermelha, within the category: Alcoholic Drinks.

ABBA, one of the most successful pop groups of all time, have announced that, for the first time in 40 years they are back, with a revolutionary new concert that will see Agnetha, Björn, Benny and Anni-Frid performing digitally with a live 10-piece band, in a purpose-built arena in London from May 2022, and a brand new studio album. The digital versions of ABBA have been created following weeks and months of motion-capture and performance techniques with the four band members and a thousand VFX experts from Industrial Light & Magic, the company founded by George Lucas, in what is the company’s first foray into music. Now, an incredible 40 years since their last studio album The Visitors, ABBA have not only recorded two new songs, ‘I Still Have Faith In You’ and ‘Don’t Shut Me Down’, that will both feature in the concert, but they have recorded and produced an entire new album. Recorded together at Benny’s studio Riksmixningsverket in Stockholm, Voyage will be released worldwide on 5th November on Universal Music Group. Integrated advertisement created by TMW, United Kingdom for ABBA, within the category: Music.

Film advertisement created by Hemisphere Droit, France for IKEA, within the category: House, Garden.

There’s a new hilarious trend on the Internet called the #WhatTheFluffChallenge where people trick their pets into believing they disappeared in front of their eyes. The dog’s can’t understand where their owners went and go crazy for a few seconds until they find them. Sadly, many pets experience the #WhatTheFluffChallenge and their owners never comeback. Content advertisement created by McCann, Puerto Rico for PET SOS Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by Friends, Russia for Carrie, within the category: Recreation, Leisure.