Film advertisement created by Lowe, Spain for Líbero, within the category: Media.

Film advertisement created by Grey, Chile for Celerity, within the category: Electronics, Technology.

The Donor Cable bracelets were given away with Android smartphone purchases at Nar stores around the country, and mobile blood donation centers were parked nearby to catch phone buyers while the issue was on their mind. The campaign increased the nation's blood donation rate an astounding 335 percent, earning widespread attention and goodwill along the way. Direct advertisement created by Y&R, Russia for Nar Mobile, within the category: Electronics, Technology.

Film advertisement created by Altmann + Pacreau, France for jechange.fr, within the category: House, Garden.

Outdoor advertisement created by Kirowski, Hungary for Tesco, within the category: Retail Services.

Film advertisement created by Spark44, United Kingdom for Jaguar, within the categories: Automotive, Pets.

In 2018, the French school of management Audencia revealed its new slogan: "Never Stop Daring", which reaffirms the essence of its brand internationally: audacity. To accompany this change, Audencia introduces its new brand campaign, symbol of its singularity and its values. Its form is audaciously offbeat, far from a classic corporate film for a (French) school. This movie multiplies historical and contemporary cultural references in a humorous way. This new campaign aims to break the clichés about business schools. Faithful to its commitment to co-creation, all the background actors are students and staff from Audencia. Digital advertisement created by Campus Com, France for Audencia, within the category: Education.

Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility. The airing accompanies the hashtag #prasemprefenomeno (phonemenaforever), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement. Film advertisement created by Saatchi & Saatchi, Brazil for Nike, within the category: Fashion.

Content advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by We Are Social, United Kingdom for Dr. Martens, within the category: Fashion.

Film advertisement created by RSA, United Kingdom for Charlotte Tilbury, within the category: Beauty.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by TBWA, France for Aides, within the category: Public Interest, NGO.

A father and his four sons reunite to watch a Toronto Maple Leafs game together, and are greeted by a Leafs legend and a Priceless Surprise courtesy of MasterCard Canada. Digital advertisement created by McCann, Canada for MasterCard, within the category: Finance.

Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

A chestnut tree plays a concert for the preservation of Berlin city trees. Ambient advertisement created by BBDO, Germany for Friends of the Earth, within the category: Public Interest, NGO.

Godiva launches a modern campaign that instils wonder into the everyday through innovative chocolate storytelling. The Graft’s Vicky Lawton, shoots Godiva into the realm of fresh narrative storytelling with 5 films and stills to match, that depict the empowering love affair of Mimi and Pierre. Full of personality and playful curiosity, the campaign translates the-all- encompassing experience of Godiva chocolate, with a nod to the brand’s father, Pierre Draps and his wife. With all the style and expertise of Lawton’s film-making, it transports us to a luxurious world. One where gold is the go-to hue and tongue-curling deliciousness is on the menu. But with the aspirational comes tangible charm too. Capturing exciting visuals and nuanced performances, Lawton throws out the traditional chocolate ad rule book for something bold and refreshing that will keep you guessing until the closing frame. “Working with Creative Director Ruth Boulter and her creative team at McCann was an incredible experience. The project was a delight from start to finish, a visual treat and totally delicious. Perfecting the transition from reality to Pierre’s chocolate world was a fantastic process, from the intricate lighting of DOP Tony C Miller and beautiful production design from Joseph Bennett” Vicky Lawton. Digital advertisement created by McCann, United Kingdom for Godiva, within the category: Confectionery, Snacks.

Digital advertisement created by The Secret Little Agency, Singapore for Zespri, within the category: Food.

Integrated advertisement created by Kinetic, China for Nike, within the category: Fashion.

Digital advertisement created by Iris, United Kingdom for Purdey's, within the category: Confectionery, Snacks.