In over 60 countries in the world, changing your gender is illegal. Which makes being who you are are crime. So to raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives voice to transgender rights all over the world. Welcome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are. Audio advertisement created by Åkestam Holst, Sweden for Europride, within the category: Public Interest, NGO.

Film advertisement created by Funworks, United States for ESPN, within the category: Media.

Content advertisement created by Ketchum, United States for U.S. Cellular, within the category: Electronics, Technology.

Film advertisement created by Idealistas, Chile for Juciane Da Cruz Beauty Studio, within the category: Beauty.

We recalled real skeptics from history and proved them progress and working Mobile Financial Services from Beeline. Film advertisement created by FCB, Kazakhstan for Beeline, within the category: Electronics, Technology.

Zenonade is the only relaxing drink on the market, which is full of energy drinks. It has one small disadvantage. Zenonade has never been tested, so no one knows what relaxing effect it has on people. That is why our new communication recommends to drink it at your own risk. Film advertisement created by Lowe, Czechia for Zenonade, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Daehong, South Korea for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Rain, Canada for Freedom Mobile, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Ambient advertisement created by nudeJEH, Thailand for Bar-B-Q Plaza, within the category: Food.

To promote their Christmas Pizza, which is a full turkey dinner on top of a pizza, Boston Pizza didn’t create an ad. They created a Christmas carol, called Chorus of the Pizza, and a carolling pizza box to deliver it in. Integrated advertisement created by John St, Canada for Boston Pizza, within the category: Food.

For its first TV campaign since handing Steve the reigns to its communication, PicWicToys presents a crazy Christmas race in the one place that makes all the difference in the industry: its play stores. Christmas is of course the most expected time of the year for a toy retailer such as PicWicToys. And because its 45 stores are not just stores like any other, but actual playgrounds, Steve decided to make this differentiating asset the centre of its Christmas campaign. The PicWicToys store is turned into the set of a frenetic chase… on 12-Watts racing cars! A TVC that takes inspiration from blockbusters and makes us dive into a vor- tex of pure childhood fun. Film advertisement created by Steve, France for PicWic Toys, within the category: Retail Services.

Film advertisement created by cummins&partners, Australia for Home Timber & Hardware, within the category: House, Garden.

Film advertisement created by Virtue, United States for Park MGM, within the category: Hospitality, Tourism.

Il fascino di THE 8 incontra la bellezza immortale di Venezia: due icone di stile e di tecnica a confronto.

To launch the Ticketland mobile app in St. Petersburg we introduced the first ever Instagram theatrical show. We found Instagramers from St. Petersburg, who posted photos of theatre life. They received likes, making up the well-known scenes from famous plays. In the Instagram accounts of any of those monolog lines, one could test their knowledge of the play and win a promo code. Digital advertisement created by Voskhod, Russia for Ticketland.ru, within the category: Professional Services.

The new campaign inspires customers to “come see the great big world” - a message that has become more important as global events nibble away at the desire of people to move beyond their comfort zones. Featuring an original, Broadway musical-style score, the Orbitz campaign bridges the gap between entertainment and advertising.

Film advertisement created by 4creative, United Kingdom for Channel 4, within the category: Media.

Ambient advertisement created by Silent, Iceland for Kronan, within the category: Retail Services.

Film advertisement created by MullenLowe Group, Australia for Magellan, within the category: Finance.