McDonald's is saying goodbye to Maestro by transforming a burger box into a music box. On the 25th of September, the Maestro, a sale success in Portugal, will give its place to a new range of products. To mark this depart, surprise consumers and allow everybody to say goodbye to their favorite burger, McDonald’s Portugal transformed Maestro boxes’ in real music boxes. A lighting sensor and a small sound system were placed in a fake box top. When open, the box played Mozart’s classics. Direct advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.

Film advertisement created by Black Cherry, Greece for Chipita, within the category: Confectionery, Snacks.

In Brazil, on the date when the 1964 Military Coup completed 53 years, the stunt wanted to raise awareness in a bid to eliminate streets names that honor Brazilian’s torturers and murderers. Film advertisement created by Cheil, Brazil for Núcleo Memória, within the category: Public Interest, NGO.

Film advertisement created by 180heartbeats + Jung v. Matt, Poland for OBI, within the category: Retail Services.

Film advertisement created by Odysseus Arms, United States for Foster Farms, within the category: Food.

Film advertisement created by Aimaq von Lobenstein, Germany for Auxmoney, within the category: Finance.

Film advertisement created by BÜRO, Turkey for Nef, within the category: Professional Services.

Digital advertisement created by FCB, Switzerland for Refugees Welcome, within the category: Public Interest, NGO.

This year, the Czech branch of Doctors Without Borders has decided to use the power of music to raise awareness about the daily challenges they face to help people around the world, and ask for support. In partnership with Universal Music and Spotify, Y&R Prague have created #PlaylistsForLife: the first Playlists where songs compose the brand message. Kanye West, Beyoncé, Daft Punk, U2, and many of the world’s biggest artists appear together on these playlists. Doctors Without Borders are confident that the power of music will encourage people to spread this message of hope and that ultimately, it will help save the lives of many around the world. Digital advertisement created by Y&R, Czechia for Doctors Without Borders, within the category: Public Interest, NGO.

The summer-2019 in Ukraine was hot. The ice cream market was hot too. Several brands launched a high-budget campaigns with celebrity. So, how could a little brand “Laika” draw your attention? hhh We decided to catch you with an out-of-box video in digital. Because the right targeting allows getting the greatest results with our budget. In the pre-rolls, we played with the meme of animals with human hands. We made alive our logo. And it is impossible to skip a brand-hero, like us. llll We made this to say, that ice-cream is so delicious! So delicious, that you would like any situation with it! Even the heat. Even a cat, despite you, are a dog. Even pre-rolls. Try it, like it. Film advertisement created by Saatchi&Saatchi, Ukraine for Laika, within the category: Food.

A shocking advertising campaign for the non-profit First Call begs the question, “Is addiction a disease?” by examining what would happen if the families of cancer and Parkinson’s patients treated them the same way many respond to those struggling with drug and alcohol addiction. Created by VML and Sundance Award-winning director Chusy, the spots bring to life to key findings published in “Facing Addiction, The Surgeon General’s Report on Alcohol, Drugs, and Health,” released last November by the U.S. Surgeon General’s office. Each spot concludes by directing viewers to StopTheShame.info, where they can learn more about the medical realities of substance use disorder and connect with resources to help those seeking treatment. Film advertisement created by VML, United States for First Call, within the category: Public Interest, NGO.

Film advertisement created by Ames Scullin O'Haire, United States for Georgia Center for Nonprofits, within the category: Public Interest, NGO.

‘The National Debate’ by Leffe: divided land reunites on a 400km-long terrace. In 2011, Belgium broke the world record for the longest period without a government (541 days). On May 26 2019, Belgium voted again. The result was an even more fragmented political landscape between the Dutch-speaking North of the country and the French-speaking South. So divided that the political leaders from both sides of the country refused to sit together at the same table. As a Belgian beer brand, Leffe wanted to send them a strong signal and avoid to beat that world record again. And nothing like a good Leffe to start a discussion on a topic such as politics. Even more true, around a table on a terrace this summer. 100 days after the elections, and with the politicians going nowhere, Leffe decided to create the longest terrace ever in the hope of uniting the two communities and bringing them back together. The beer brand placed 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to share a beer together. Participants were also asked to discuss 10 political questions set by a Professor and political scientist, and reach (at least) 1000 compromises. In order to set an example to the national politicians that they should come together to create a new government as soon as possible. The objective was to stimulate the debate. And the least we can say is that Leffe and BBDO Belgium have succeeded! This campaign was a real success and generated lots of reactions, participations, PR mentions in major national and international media, such as The Wall Street Journal, Euronews, ZDF… but also an impressive sales rise! Curious to discover the results of this? Watch the case movie below. Cheers! Always welcome. Experiential advertisement created by BBDO, Belgium for Leffe, within the category: Alcoholic Drinks.

Film advertisement created by Grey, United Kingdom for Vodafone, within the category: Electronics, Technology.

Film advertisement created by BBH, United Kingdom for Tango, within the category: Non-Alcoholic Drinks.

House hunting can be an unpleasant experience. But in the Netherlands, they've found a way to make it much more entertaining. The Dutch bank ABN Amro is running a promotion all through December to help home sellers advertise their properties. To advertise it, it pulled off a hilarious stunt—building a mini roller coaster inside a home, which prospective buyers can tour while riding.

Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India. So our idea came from a simple truth: people are more willing to donate when they empathize with a cause and understand exactly who it is their money is helping. So we decided to give potential donors something that engages them in an individual’s story, rather than asks for donations to a faceless cause. The answer was a series of beautifully illustrated children’s books inspired by real stories of girls Project Nanhi Kali had helped. Each book told the real story of a girl’s every day struggle to get educated in a voice that was simple and easily understood. Integrated advertisement created by Famous Innovations, India for Nanhi Kali, within the category: Public Interest, NGO.

Hello! We are Dmitry and Oleg, or Oleg and Dmitry, as you like. We are copywriter and art director. We've met 33 most creative people all over the world: gold and grand prix Cannes Lions winners, members of Cannes jury. And we asked them to write just one letter on a sheet of paper and put their signatures. Now we have the best recomendation ever! Ambient advertisement created by Oleg and Dmitry, Russia for Oleg and Dmitry, within the category: Agency Self-Promo.

Film advertisement created by Etcetera, Netherlands for Toyota, within the category: Automotive.

A lot of women find hair removal using an electric epilator painful and many use alternative hair removal techniques that are known to be less painful but, unfortunately, also less effective. Thanks to its expertise and 5 years of research, Calor has launched the world’s 1st painless electric epilator. Based on unique technology that combines a desensitising function that stops the pain signal, and a refreshing function that soothes the skin, Soft Extreme is establishing itself as the painless solution for soft skin. In order to prove to our target audience that Soft Extreme hair removal really doesn’t hurt, Calor is beginning its promotion and launching the “Sourires de femmes” campaign. Based on the idea that when a person is in pain, it shows on their face, Calor and Publicis Conseil have designed an original concept: turning a photo shoot into a real product torture test. Digital advertisement created by Publicis, France for Calor, within the category: Electronics, Technology.