For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them. Ambient advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

GoldieBlox, the toy company out to inspire the next generation of female engineers and builders, wondered what they could do to showcase the inventive power that girls have. So, they recruited three young girls, The Academy's Sean Pecknold and Brett Doar, the man behind the OK Go! famous Rube Goldberg machine, to turn an average home into a massive, magical contraption.

URL: http://dumbwaystodie.com Song on iTunes: https://itunes.apple.com/gb/album/dumb-ways-to-die-single/id575962249 SoundCloud: http://soundcloud.com/tangerinekitty/tangerine-kitty-dumb-ways-to GIFs: http://dumbwaystodie.tumblr.com/ Digital advertisement created by McCann, United Kingdom for Metro Trains, within the category: Transport.

Digital advertisement created by Serviceplan, Germany for Beck's, within the category: Alcoholic Drinks.

The Swedish LGBT-organization RFSL Dalarna inaugurated their new Clubhouse in the city of Falun. To help people find it, we drew lines in the colors of the rainbow all over the busiest parts of the city and guided them to the Clubhouse. Ambient advertisement created by Magic Circle, Sweden for RFSL Dalarna, within the category: Public Interest, NGO.

A challenge between the people and a cow, with a statue made of gum as a prize. Awesomeness and nonsense just reached a whole new level. Digital advertisement created by Miami Ad School, Brazil for Stride, within the category: Confectionery, Snacks.

Film advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

A Shy geeky college student dreams of becoming a dancer (Actress-Model Nataly Dadon) after being caught up in a middle of a classroom disco with the proffeseur (MK Oren Hazan) she transforms from a nerd to a beautiful "Eve & Lear" dou dancer.

Film advertisement created by Wikot, Argentina for Nubelo, within the category: Professional Services.

Film advertisement created by McKee Wallwork, Mexico for Mr. Rooter, within the category: Professional Services.

Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Film advertisement created by BBDO, Ukraine for Hercules, within the category: Food.

Film advertisement created by Huge, United States for Airheads, within the category: Confectionery, Snacks.

Coal mining companies and their billionaire owners have titanic plans for Australia. Take a look to find out what they'd prefer you not to know. http://www.savethereef.org.au

Film advertisement created by Wieden + Kennedy, United States for TurboTax, within the category: Finance.

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBH, Spain for Chupa Chups, within the category: Confectionery, Snacks.

Film advertisement created by Miami Ad School, Spain for Greenpeace, within the category: Public Interest, NGO.

Led by the hashtag #GoodImpressionsLiveOn, the spot features a heart-warming boy-girl story of separation, and how they eventually reunited as a result of their circumstances, thus driving home the message of how it is the smallest of impressions that truly matter. Film advertisement created by Grey, Thailand for KASIKORNBANK, within the category: Finance.