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A shocking advertising campaign for the non-profit First Call begs the question, “Is addiction a disease?” by examining what would happen if the families of cancer and Parkinson’s patients treated them the same way many respond to those struggling with drug and alcohol addiction. Created by VML and Sundance Award-winning director Chusy, the spots bring to life to key findings published in “Facing Addiction, The Surgeon General’s Report on Alcohol, Drugs, and Health,” released last November by the U.S. Surgeon General’s office. Each spot concludes by directing viewers to StopTheShame.info, where they can learn more about the medical realities of substance use disorder and connect with resources to help those seeking treatment. Film advertisement created by VML, United States for First Call, within the category: Public Interest, NGO.

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Film advertisement created by M&C Saatchi, Germany for Oxfam, within the category: Public Interest, NGO.

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Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.

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We needed to launch a development in an old industrial area, the 4th District in Porto Alegre. An important neighborhood in the past, but today it´s abandoned and degraded by time. How to attract people to know a real estate development in an area such as this? We promoted rediscovering the neighborhood in an interactive and different way, starting a new history for the place. We Outdoor advertisement created by Leo Burnett, Brazil for Rossi, within the category: Industrial, Agriculture.

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The Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive AR gallery revealing the most “unsophisticated” moments from the internet coming back to life. The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience. Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story - much like those that feature in art galleries across the globe. The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever. Integrated advertisement created by BBDO, Australia for DrinkWise, within the category: Public Interest, NGO.

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‘Crying at the Discotheque’ which was filmed in empty venues across London to raise awareness of #WeMakeEvents and the lack of support for the live events industry during the Covid-19 pandemic. Taken from her upcoming new album ‘Songs from the Kitchen Disco’, Sophie Ellis-Bextor’s Greatest Hits, Sophie’s recent single is a sparkling Studio 54 take on Alcazar’s 1990’s hit, The video, created by long-term collaborator Sophie Muller, was filmed recently in empty venues across London and sees Sophie ‘Crying in the “empty” Discotheques’ to raise awareness of the #WeMakeEvents initiative and the lack of support for the live events industry due to Covid-19. The venues included are Bush Hall, Apollo Theatre, St Moritz, Clapham Grand, Heaven, Omeara and The O2.

WVA

Utility rates for heating and energy keep growing. Loosing warmth because of windows that are unadjusted to cold Russian winters, people waste money. REHAU windows save warmth and considerably save expenses for heating. Heating + enonomy = heatonomy. In our advertisement we decided to demonstrate how people waste money, literally throwing it out of their low-quality windows. In several big Russian cities every day during a week we were throwing real money out of the window of a billboard. There were stickers on the bank notes with stated amount of losses over a season. The promotion generated public excitement. More than 200 media (including the most popular TV channels, broadcasting stations, newspapers and web-sites) highlighted the event for free. On throwing 240 000 rubles (7000 $) we got free media for the amount that hundreds times exceeded expenditures for the audience over 40 million of Russians. The idea of heatonomy has spread all over the country. Ambient advertisement created by Voskhod, Russia for Rehau, within the category: House, Garden.

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Are you as passionate about Kerrygold butter and cheese as this guy? Show some love using #IHEARTKG on Twitter, Facebook or Instagram and enter to win a year's supply of butter and cheese + $5,000! Digital advertisement created by Schafer Condon Carter, United States for Kerrygold, within the category: Food.

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Film advertisement created by Joe Public, South Africa for Nedbank, within the category: Finance.

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Bath time for baby mouse. Film advertisement created by SNAP LDN, United Kingdom for Hometree, within the category: Professional Services.

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A live, primetime request show was hijacked by callers, each one dedicating love songs to the same woman, leaving the poor RJ very confused. Audio advertisement created by JWT, Singapore for Lux, within the category: Health.

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The Guilty Clothes collection was created in order to provoke society. Experiential advertisement created by Marvelous, Russia for The Survivors Trust, within the category: Fashion.

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Film advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.

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The Human Sushi is a performance group who interprets sushi recipes in their own way. The Council's mission is to make people eat more fish. Film advertisement created by Apt, Norway for Godfisk, within the category: Food.

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Film advertisement created by DDB, Netherlands for Volkswagen, within the category: Automotive.

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Film advertisement created by Tere Suarez, Puerto Rico for KIA, within the category: Automotive.

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Film advertisement created by Publicis, Brazil for Nestle, within the category: Food.

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http://www.truelovemaps.com Digital advertisement created by McCann, United Kingdom for Zurich, within the category: Finance.

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Film advertisement created by Blackriver FC, South Africa for Mazda, within the category: Automotive.




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