We put small scooters in the customers' way along with tag-line "Scooter: small and vulnerable". Either the customer noticed the toy in his way and got the message or accidentally crushed the toy, thus getting even more direct experience. Ambient advertisement created by !Mooz, Latvia for Road Traffic Safety Department Latvia, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

We created an awareness radio campaign for Dallas based bookstore The Wild Detectives in which we play with the “theater of the mind.” By teasing listeners with just a few words, we can trigger their imagination to start piecing together a story, all the while inviting them to stop by The Wild Detectives Bookstore. Audio advertisement created by Dieste, United States for The Wild Detectives, within the category: Recreation, Leisure.

Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Digital advertisement created by Grey, Germany for Deichmann, within the category: Retail Services.

Are you as passionate about Kerrygold butter and cheese as this guy? Show some love using #IHEARTKG on Twitter, Facebook or Instagram and enter to win a year's supply of butter and cheese + $5,000! Digital advertisement created by Schafer Condon Carter, United States for Kerrygold, within the category: Food.

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.

Ambient advertisement created by Tudo, Brazil for Itau, within the category: Finance.

To download the plug-in: http://goo.gl/1XJuW A new browser plug-in suggests alternatives to offensive words on social networks. A short while ago BBR Saatchi&Saatchi met with 15 teenagers from the StartupSeeds organization – a program for nurturing technology-oriented youth, in order to try and find a solution to a national (and worldwide) problem – cyber-bullying: boycotts, harassments and offensive messages causing dozens of children emotional damage which in many cases pushes them to end their lives tragically. Out of dozens of ideas, we chose the one which addressed the offending party, the cyber bully, just before he writes the offensive message on platforms like Facebook, blogs and forum: We have created a Chrome browser plug-in that detects offensive words, and replaces them with positive ones. Digital advertisement created by Saatchi & Saatchi, Israel for Clean Up the Internet, within the category: Public Interest, NGO.

Experiential advertisement created by Rosapark, France for Thalys, within the category: Transport.

Despite the media buzz regarding transgender rights in recent months, few resources exist to improve the situation for transgender youth today. Gender Creative Kids Canada, together with lg2, is proud to launch The You Inside Project. This is a creative and innovative social project featuring a short animated film shared on social media and an educational toy (a fictional character named Sam) that is for pre-sale on Kickstarter. The project is designed to answer the needs of loved ones searching for tools to discuss this delicate, complex and universal issue with transgender children, their family and friends. Film advertisement created by Lg2, Canada for Gender Creative Kids Canada, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Sweden for Hot-Tub, within the category: Food.

People are generally unaware about psychological abuse: 1 of 2 Ukrainians unable to recognize manifestations of psychological violence according to InMind research for UNICEF Ukraine. However, 75% of children in Ukraine are regularly subjected to violent discipline, as well as 1 100 000 Ukrainian women are facing domestic violence every year. Anti-violence campaigns in Ukraine have usually targeted victims of physical abuse, rarely – the abusers themselves. Thought, the domestic violence situation hasn’t got any better. Striving to make a positive impact we went to the problem’s roots: psychological abuse. We aimed at engaging with everyone, since anyone can be a victim, an abuser or a witness of psychological violence during their lifetime. Violence triggers people, and while trying to stop psychological violence having no idea of how to do it properly, many people start fighting it, practicing and provoking even more violence. We decided not to fight, but to talk against violence. In order to motivate people to have a talk with their families, and thus not to let violence in their relations in future we did a real neuroscience experiment to show people what psychological violence is and why it is so destructive for people. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

In the midst of the real estate industry competition in Thailand, AP (Thailand) Public Company Limited, Thailand’s leading property developer, launched the smart home technology that will be installed on every AP Townhome, aiming to set the new standard for the real estate industry in Thailand. The brand focus is to reflect our understanding of what kind of innovation can empower people’s living the most in townhomes. Security Camera with speaker (2-way audio) is one of the main features of AP’s innovations that AP provided in every townhome, But the advertising of CCTV functions in the housing project cannot be advertised directly because even though the CCTV camera is installed to prevent theft in the house but nobody really wants to see the thieves in their house commercial. Therefore, Wolf Bkk chose to create this hilarious film. Have you ever wondered "What do our dogs secretly do at home when we are away?". We would like to present the functions of the CCTV camera through the cuteness of the Jack Russell Terrier. We want the story to be endearing by using footage of the dog playing with things around the house to portray their naughtiness and cuteness that draws people to keep watching the film until the end, then reveal how technologies are the solution that give AP residents the sense of security and make them feel at ease, which is consistent with AP Thailand’s corporate belief of “Empower Living.” Film advertisement created by Wolf Bangkok, Thailand for AP Townhome, within the categories: Electronics, Technology, House, Garden.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotizes them. Using 3D audio best listened to through headphones. Audio advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

This is the first advertising to depict the future vision of Hyundai Motor Group. Beyond the technology advancement, we included human-friendly value to differentiate from others that only emphasize technology. Film advertisement created by Chai Communication, South Korea for Hyundai, within the category: Automotive.

We are not looking for an employee, we are looking for an individual. “Hello, Future Friend” is a story about people, unique workers of Siili Solutionswho make the company and create that spirit of togetherness. The film presents these genuine people in their beloved hobbies and shows how work really connects different people from different backgrounds, to work towards a common goal. The film’s narrative tells the story of what we’re looking for in a new, potential work friend, and what we’re offering to them. Together, we make it real. Film advertisement created by Siili Solutions, Finland for Siili Solutions, within the categories: Agency Self-Promo, Electronics, Technology.

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

Film advertisement created by Saatchi & Saatchi, United States for Mended Little Hearts, within the category: Public Interest, NGO.