FCB Canada and GoodLife Fitness, Canada’s largest gym and fitness club, are standing behind their country’s values of diversity and inclusion in a culture of fitness elitism with a new campaign: Canadian Strong. The spot champions different races and genders, as well as ranges of body types and often concealed intimate body image moments and proves that we can all become stronger, regardless of our differences. Film advertisement created by FCB, Canada for GoodLife Fitness, within the categories: Professional Services, Recreation, Leisure.

National Coming Out Day is this Friday, October 11th. And this year, The Integer Group (commerce agency, the commerce arm of TBWA\Worldwide, and a key member of Omnicom Group Inc.) is launching the #ActOutInteger campaign to reflect its new, internal approach to diversity and inclusion in the workplace. Integer is “coming out” as a workplace where communities can prosper and people can thrive. “While diversity and inclusion have taken a front seat in the form of policies, employee network groups, and annual celebrations, propelled by societal demands, we believe we can – and must – do more,” said Ellen Cook, President, Integer\Dallas and Integer\Los Angeles. “We believe that there isn’t one specific day or one specific month to address the truth and friction that many people face in the workplace, for example, the frictions that the LGBTQ community face through the daily process of coming out to each new person they meet.” So we are “coming out” as an agency that embraces diversity and inclusion daily, in every touchpoint -- from how we work, to where we work, to who we work with, so that everyone who works within our walls feels that they are seen, heard and supported; they do not have to fear less privilege or access based on who they are, where they are from, or who they choose to love. #ActOutInteger is an ambitious campaign to stand with our LGBTQ community and allies to help share their stories and perspective on the importance of diversity and inclusion in the workplace. And after this day, we will continue our mission through ongoing programs designed to develop more inclusion, employee development, community service, and business opportunities for everyone at The Integer Group. For the LGBTQ community, we are partnering with local and national organizations as well as internal network groups who will be providing agency, team and individual education around LGBTQ inclusion as well as ally training. Throughout 2020, #ActOutInteger will host roundtable discussions, provide community service opportunities, provide marketing services for underrepresented organizations and host employee network events centered around LGBTQ milestones and celebrations.

LAPIS is a new brand of high quality natural Egyptian cosmetics, crafted especially for your skin to make it look more natural and healthy, edgy with a luxuries experience. The Branding is luxuries, modern with the ancient Egyptian vibe, reflecting global communication by the Egyptian queens. The concept developed with the brand soul: woman are precious, in order to transfer precious into visual elements, gems and gold are considered as a keywords , that became the main inspiration behind the name of the brand Lapis, a dark blue gemstone. However, the concept was to create a logo that will withstand time. So in order to reflect luxury, modern and edgy feel and tone to the logo.

In June 2018 the Danish parliament announced that from august 1st it will be illegal for people to wear Islamic veils in public. A law that is not only discriminating towards the less than 200 women in Denmark who wears Islamic veils. But is also in conflict with the Danish constitution. Only a few days after the announcement, the news media Ekstra Bladet created a Facebook event, called ‘The longest masquerade in Denmark’. Starting on August 1st and till the law has been reversed. The masquerade works as a tool for people to freely wear whatever they want to wear, as the law states that if you’re on your way to a costume party, you’re allowed to wear head garments. A loophole the lawmakers failed to see for themselves, and the loophole Ekstra Bladet used to expose their agenda. Digital advertisement created by Hjaltelin Stahl, Denmark for Ekstra Bladet, within the category: Media.

Film advertisement created by Black Cherry, Greece for Chipita, within the category: Confectionery, Snacks.

Animated mascot character demonstrates the advantages of Canada Protection Plan life insurance services.

More than meets the eye – this motto is one of the main principles of the Transformers universe. It’s not that easy to play the game where fiction becomes part of a reality in ALL brand communications. But we did it. We live in the world where images, video and sound rule, we observe how text formats become obsolete. We get used to new formats in all possible spheres… And we can hardly find anything as boring as time-honored radio commercials… But what if we HACK them? ...And break the air by one of the most iconic sounds for today’s progressive audience — the voice of Optimus Prime! ...And the date of the hack coincides with the most important media event in Russia – the president’s call-in show. On 15th June 2017 we organized numerous broadcast breaks on 3 leading radiostations in Russia – Maximum, DFM and Hit FM. The audience reacted immediately: the official pages of the radio stations in social media were flooded with comments asking what was going on. Journalists noticed our activity too – the interruption of radio broadcast with strange sound can hardly stay unnoticed. And, of course, the linked it to another event of the day – the President’s call-in show! Thus Transformers hacked not only the air of 3 radio stations, but many, many more major media. We got mentioned in 250 media and popular communities in social networks. Yandex.News – Russia’s major news aggregator – ranged our case as TOP news on Science and tech. The overall campaign reach exceeded 100,000,000. And what’s even more important… once again we reminded our audience that transformers are more than meets the eye. Audio advertisement created by Rodnya, Russia for Hasbro, within the category: Toys.

Everything’s better with cherries. Everyone who travels with airBaltic already knows that tickets with cherries are better – they mean discounts for flights and probably a champagne 11 kilometers up in the air. Panic studio brought those small, hard- to-find, but widely loved cherries to life, gave them a tiny dose of common sense and a large portion of humour – this way creating series of videos for airBaltic where cherries are waiting for the right moment to go on juicy adventures. Film advertisement created by Panic, Latvia for Air Baltic, within the category: Transport.

Film advertisement created by Decembrist, Russia for Smart, within the category: Automotive.

Film advertisement created by Grey, United Kingdom for Old Speckled Hen, within the category: Alcoholic Drinks.

Film advertisement created by AJF, Australia for Dare Cold Pressed, within the category: Non-Alcoholic Drinks.

http://www.thedutchkiss.nl Digital advertisement created by Woedend!, Netherlands for Aids Fonds, within the category: Public Interest, NGO.

Film advertisement created by AnalogFolk, United Kingdom for a2 Milk Company, within the category: Non-Alcoholic Drinks.

Digital advertisement created by JMW, Sweden for Absolut, within the category: Alcoholic Drinks.

‘The National Debate’ by Leffe: divided land reunites on a 400km-long terrace. In 2011, Belgium broke the world record for the longest period without a government (541 days). On May 26 2019, Belgium voted again. The result was an even more fragmented political landscape between the Dutch-speaking North of the country and the French-speaking South. So divided that the political leaders from both sides of the country refused to sit together at the same table. As a Belgian beer brand, Leffe wanted to send them a strong signal and avoid to beat that world record again. And nothing like a good Leffe to start a discussion on a topic such as politics. Even more true, around a table on a terrace this summer. 100 days after the elections, and with the politicians going nowhere, Leffe decided to create the longest terrace ever in the hope of uniting the two communities and bringing them back together. The beer brand placed 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to share a beer together. Participants were also asked to discuss 10 political questions set by a Professor and political scientist, and reach (at least) 1000 compromises. In order to set an example to the national politicians that they should come together to create a new government as soon as possible. The objective was to stimulate the debate. And the least we can say is that Leffe and BBDO Belgium have succeeded! This campaign was a real success and generated lots of reactions, participations, PR mentions in major national and international media, such as The Wall Street Journal, Euronews, ZDF… but also an impressive sales rise! Curious to discover the results of this? Watch the case movie below. Cheers! Always welcome. Experiential advertisement created by BBDO, Belgium for Leffe, within the category: Alcoholic Drinks.

Leo Burnett Lisbon created the “The exhibition that shouldn’t exist” campaign for Control Arms - a worldwide coalition fighting to approve the Arms Trade Treaty later this month. The exhibition is a collection of paintings designed to look like abstract artworks in a first sight. But then, when people read their placards, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting. “The Exhibition that shouldn’t exist” portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don’t see. The paintings will be displayed in the Electricity Museum in Lisbon and then sent to Control Arms in NY. They will show them in their opening press briefing, held at the UN Secretariat. The exhibition also has an online version, where people can have the same experience with the paintings and their videos. Film advertisement created by Leo Burnett, Portugal for ControlArms.org, within the category: Public Interest, NGO.

Every three seconds the world loses a child. Again, this year many children will not see their fifth birthday. The reasons for this tragedy are diverse; hunger, malnutrition, dirty water or the absence of vaccine protection. Every single one of these problems can weaken the immune system so much that avoidable diseases lead to life-threatening danger. Universal Children's Day was on November, 20th Ambient advertisement created by Grey, Germany for International Children's Fund, within the category: Public Interest, NGO.

Film advertisement created by Etcetera, Netherlands for Toyota, within the category: Automotive.

Film advertisement created by Leo Burnett, Israel for BBF, within the category: House, Garden.