A majority of us think the maximum one can trace their ancestry back to is two countries. In reality, we are much more diverse. A new DNA project by momondo reveals exactly how much: 67 people from all over the world took part in the project by taking a DNA test to find out more about their ancestry. The results prove that we are more connected to the rest of the world than we realise. Digital advertisement created by &Co, Denmark for Momondo, within the category: Electronics, Technology.

„Like a Bosch“ is the name of the 90- second spot, which is a remake of the song „Like a Boss“. A young man with a cool mustache manages his daily routine with Bosch’s Smart Home solutions. It begins with the connection between the alarm clock and the shutters and continues with the control of the coffee machine. His home starts to be a „Future Zone“ and the protagonist is always the master of the situation - a real „Bosch“. Film advertisement created by Jung von Matt, Germany for Bosch, within the category: Electronics, Technology.

Scalapay is the latest Italian fintech that offers a split payment solution in 3 monthly installments, all without having to pay any fees or interest. Built for both online or in-store purchases, this payment method will allow you to improve your daily life with quality products and services without breaking your monthly budget. Through this first brand campaign, Scalapay wants to show instalment payments in a different light – instead of compulsive purchases, the brand promotes a more sophisticated vision. Buying in 3 instalments without fees means giving yourself the means to buy better: high quality products that you really enjoy. The campaign shows just that, a series of characters caught in the midst of contemplating their purchases. This moment of contemplation is imagined visually as a slowing down of time in the middle of the surrounding frenzy. Film advertisement created by Buzzman, France for Scalapay, within the category: Finance.

Outdoor advertisement created by Daehong, South Korea for Unicef, within the category: Public Interest, NGO.

Film advertisement created by David, Colombia for Virgin Mobile, within the category: Electronics, Technology.

Ambient advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Bandara, Switzerland for Homegate.ch, within the category: House, Garden.

Brief: had to develop a direct campaign for LEGO that promotes the core of the brand creativity. As this is what the target audience uses when playing in whatever way with LEGO bricks, it was important for us to involve the user to create something new and big. Our aim was that everybody who gets in contact with our digital campaign becomes part of it by using their own creativity. Creative Execution: We made a jump ‘n’ run game, created by the user themselves, and becoming bigger and bigger, with every user who takes part in it. This promotes perfectly the core of the brand LEGO: creativity. Describe the creative solution to the brief/objective. We created an idea for the most common banner: The leader board banner. 728px x 90px for endless fun: An interactive jump ‘n’ run game, created by the users themselves. A little LEGO figure, starting on the very left, has to reach the right side of the banner in order to finish a level. While playing in the banner, users always have the possibility to visit builders-of-infinity.com. Here, users can create their own level – with LEGO bricks. Small bricks, big bricks, moving bricks, pink bricks, fast forward bricks… Once a user finished building a level, he can publish it. His level will be added to the game – raising the number of levels for the banner. Results: Countless LEGO fans from all over the world create a never-ending jump ‘n’ run game. And to become #1 in the high score some of them played even more than 1 hour on this banner. Digital advertisement created by Plan.net, Germany for Lego, within the category: Gaming.

Photographer & 3D: fluxif.com Digital advertisement created by BBDO, Switzerland for Travel Book Shop, within the category: Transport.

Film advertisement created by Rosbeef!, France for Danao, within the category: Non-Alcoholic Drinks.

To promote their Christmas Pizza, which is a full turkey dinner on top of a pizza, Boston Pizza didn’t create an ad. They created a Christmas carol, called Chorus of the Pizza, and a carolling pizza box to deliver it in. Integrated advertisement created by John St, Canada for Boston Pizza, within the category: Food.

Film advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

The bars are back...and there's nothing better than being able to go back more than once! From air hugs to elbow bumps to 1.5m cheers, there are plenty of ways to #SocialiseResponsibly to keep the bars open. Film advertisement created by Publicis, Italy for Heineken, within the categories: Alcoholic Drinks, Public Interest, NGO.

Portugal's premiere of Tupac's biopic "All Eyez On Me" was the starting point for the new Social Animals campaign for NOS Audiovisuais. Tupac is a legend for the older target, yet it is a complete unknown for the younger generations that fill the theaters. That's why we challenged Rui Unas, one of the greatest portuguese influencers, to tell the story of the Rap God through a music video homage with the sound and the visual of the 90's. Once again, the social media agency created, directed and produced the entire campaign internally, including the music production. Content advertisement created by Social Animals, Portugal for Nos Audiovisuais, within the category: Media.

New campaign for the ANAR Foundation and its help line for children suffering any kind of violence. It is a special outdoor with two different messages, one for children, and another for adults. Outdoor advertisement created by Grey, Spain for Fundación ANAR, within the category: Public Interest, NGO.

Digital advertisement created by Orson, Costa Rica for Romaly Movie Distributor, within the category: Public Interest, NGO.

During the Jewish Holiday of Hanukkah, Latet, a humanitarian aid organization, wanted to create a unique fundraising event. In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet created a one-of-a-kind fundraising event– a street party inside Facebook. Famous celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them. Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated. The party self-promoted itself and reached 2 million unique users. Most importantly- Latet signed on 129 new volunteers. Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011. Digital advertisement created by Y&R, Israel for Latet, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

Digital advertisement created by FCB, New Zealand for Vodafone, within the category: Electronics, Technology.

In China, the PM 2.5 AQI levels are broadcasted every day and often falls to unhealthy levels. While the figures are worrying, we asked ourselves what we could do to make monitoring the levels less distressing and more entertaining? So we collaborated with Kobayashi Pharmaceutical (a famous fog mask maker) and gamify this behavior to create The World’s First RM2.5 Entertainment; Air Pollution Discount. The idea is very simple: the higher the AQI levels, the greater the mask discounts! The discounts are determined based on your location around China, and you get them when you access the mobile site with your smartphone. Hence, when the AQI levels change every hour, you get different mask discounts all over China! URL: http://kobayashi.shaoshengweb.com/index.html Digital advertisement created by Dentsu, Japan for Kobayashi, within the category: Pharmaceutical.