Film advertisement created by Wikot, Argentina for Nubelo, within the category: Professional Services.

Film advertisement created by McKee Wallwork, Mexico for Mr. Rooter, within the category: Professional Services.

The World Cup 2018, an event that should celebrate diversity and equality, took place in Russia, one of the most homophobic countries in the world that has laws promoting violence against the LGBTQ community. So that everyone could raise their flags with safety and pride, Mirum Brazil created #rainbowcup. To participate the user had just to take a photo or video of the fans, replacing the national flags for the rainbow flag emoji and post using the #rainbowcup. The LGBT public and advocates participated in Russia and the movement eventually moved out of the host nation into a global protest. Thousands of people in 93 countries participated, generating more than 144 million impressions and leaving a message for the World Cup 2022: Qatar, wait for us. www.therainbowcup.com Digital advertisement created by Mirum, Brazil for Grupo Dignidade, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Ukraine for Hercules, within the category: Food.

Experiential advertisement created by McCann, Hong Kong for Cathay Pacific, within the category: Transport.

Film advertisement created by Huge, United States for Airheads, within the category: Confectionery, Snacks.

Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics. Film advertisement created by Humanaut, United States for Organic Valley, within the categories: Food, Non-Alcoholic Drinks.

A new music video from Wu-Tang Clan's RZA and musical duo PARISI takes on the politically charged issue of refugees around the world. No Refuge is the breakout single from the artists that was filmed by Ben Strebel of Sovage and Feh Tarty of creative consulting agency Stay in School. Both Tarty and Strebel have personal connections to the issues of refugees and brought their own experiences and those of their families to the making of the video. Tarty and Strebel also advocated the need for a mission-based ideal which the musicians were already considering, promising that all proceeds from streams and sales of the song will be donated to the UNHCR, the United Nations Refugee agency. The film sets up the issue of the global refugee crisis in dramatic detail opening to a shot of bus appearing in a desert-like landscape and driving off as stranded people are left behind. With lyrics that directly take on the political rhetoric of the Trump administration, RZA raps: “Let’s make America great again, but not a place that’s filled with bigotry, racism and hate again.” The video depicts a group of people moving across a misty landscape that could be anywhere. The group breaks into a syncopated dance, looping the endless and seemingly hopeless movement of people displaced from their homes. Film advertisement created by Stay in School, United States for ROLI, within the category: Music.

Film advertisement created by Ogilvy, Netherlands for DELA, within the category: Finance.

M.A.D. School (by Chatsworth Mediart Academy) celebrated a decade of creating the brightest bulbs on 21 June 2013. We hit hotspots in Singapore with the brightest bulbs to celebrate, including gatecrashing a live football match. More than just celebrating our birthday, we launched a new identity with a more befitting tagline of "Thinker First. Creative Second." It’s our way of saying we place strategic thinking above creativity. We want our students to think before they create. Our digital RSVP entails sending invitees a DM comprising a credit-card sized flat bulb and instructions on downloading the Layar AR app via their smartphone. After scanning the propped-up bulb via the app, an AR video is launched depicting a campaign video. A Facebook button brings them to ‘Brightspotter’, a Facebook app where they can RSVP in a fun way. When celebrating a decade of creating the brightest bulbs, we need pretty bright ideas.

Coal mining companies and their billionaire owners have titanic plans for Australia. Take a look to find out what they'd prefer you not to know. http://www.savethereef.org.au

Film advertisement created by Wieden + Kennedy, United States for TurboTax, within the category: Finance.

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBH, Spain for Chupa Chups, within the category: Confectionery, Snacks.

Film advertisement created by Miami Ad School, Spain for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by Lowe, Australia for Royal Life Saving, within the category: Public Interest, NGO.

Led by the hashtag #GoodImpressionsLiveOn, the spot features a heart-warming boy-girl story of separation, and how they eventually reunited as a result of their circumstances, thus driving home the message of how it is the smallest of impressions that truly matter. Film advertisement created by Grey, Thailand for KASIKORNBANK, within the category: Finance.

Film advertisement created by Ammirati, United States for Jimmie Johnson's Anything with an Engine, within the category: Media.

Film advertisement created by BBDO, United Kingdom for Sainsbury's, within the category: Food.