Direct advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for McDonald's, within the category: Food.

Film advertisement created by Mother, United Kingdom for LateRooms.com, within the category: Hospitality, Tourism.

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

Digital advertisement created by Ottoboni, Sweden for Nordic Wellness, within the category: Recreation, Leisure.

Film advertisement created by Soho Square, India for Wild Stone, within the category: Beauty.

Ambient advertisement created by Isobar, Poland for Pedagogium, within the category: Public Interest, NGO.

Digital advertisement created by DDB, United States for United States Tennis Association, within the category: Recreation, Leisure.

Film advertisement created by JWT, Italy for Kit Kat, within the category: Confectionery, Snacks.

Mercurio Cinematografica srl Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Ageisobar, Brazil for TNT, within the category: Media.

July 1 didn’t just mark Canada’s 150th birthday — it also was the one-year mark until the nationwide legalization of cannabis. Smoking accessory retailer Prohibition took the opportunity to have fun with the milestone, by placing an interactive billboard in the nation’s capital that detected nearby marijuana smoke. Experiential advertisement created by Bleublancrouge, Canada for Prohibition, within the category: Tobacco.

Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

Film advertisement created by DDB, United States for New York City Ballet, within the category: Recreation, Leisure.

Film advertisement created by Serviceplan, Germany for Penny, within the category: Retail Services.

Millennium Bank wanted a way to boost usage of their internet banking. We suggested a fresh way of communication using a fluffy main character that viewers will love. In this first video, the character goes through the trouble of paying his bills the old fashioned way, by standing in line and wasting time, till a wise owl shows him there's a better way. Film advertisement created by Socialab, Greece for Millennium Bank, within the category: Finance.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Film advertisement created by &Co, Denmark for Velux, within the category: House, Garden.

Film advertisement created by Ogilvy, India for Unilever, within the category: Public Interest, NGO.

On average Radio Hosts of popular radio stations ask their listeners to call-in, text or post, 46 times a day. But in Belgium 80% of the people listen to the radio while driving. Instead of coming up with yet another one-off awareness campaign, we came with a more permanent solution: The Safety Jingle. A short (8 second) audio message radio hosts can play right after they ask their listeners to call, text or tweet, to remind everybody not to use their phone behind the wheel. The Safety Jingle was recorded with the voices of actual parents who lost a child in a road traffic accident and sounded like this: “but please, no phone behind the wheel. A request by Parents of Road Victims. Like us.” The music contains the names of the 155 children who died in a traffic accident last year. Digital advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.