Outdoor advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

​ Outdoor advertisement created by Leo Burnett, Malaysia for McDonald's, within the category: Food.

Film advertisement created by AJF, Australia for Officeworks, within the category: Office Equipment.

Digital advertisement created by Rothco | Accenture Interactive, Ireland for Allied Irish Bank, within the category: Finance.

Digital advertisement created by John St, Canada for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Lowe, Peru for Demus, within the category: Public Interest, NGO.

Digital advertisement created by Iris, United Kingdom for Purdey's, within the category: Confectionery, Snacks.

Film advertisement created by AKQA, Brazil for Code of Conscience, within the category: Electronics, Technology.

DLB Group together with Xtreme Picture and the Anticancer Society of Venezuela wanted to send a message to society to prevent cancer in smokers, especially in people who have not started smoking yet. To smoke you need to have style. When you grab the cigar, you turn it on and give that first puff of smoke, it is appreciated how you are in your lifestyle, the passion you have and the attitude which you develop yourself with. What most people do not know is that 70% of people start smoking because they strongly believe that gives them style and 70% of those people develop cancer because of smoking. Film advertisement created by DLBGROUP, Venezuela for Anticancer Society of Venezuela, within the category: Public Interest, NGO.

Domestic abuse is a longtime problem in Italy. A 2012 United Nations report called it "the most pervasive form of violence" in the country. Former Prime Minister Enrico Letta called it femicide—the killing of women at the hands of current or former lovers.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

'The Light at the Start of Everything' is a visual poem written by Iain Thomas for The Okavango Blue of Botswana, a remarkably rare and extremely valuable, 20-carat Deep Blue Diamond. The film explores the stone’s origin and the magical unspoilt land to which it belongs. In contrast with the 3-billion-year existence of the stone, it reflects on the transient nature of our human lives, and reminds us that the light inside the diamond is the same light that exists in us. We all come from some eternal something. And The Okavango Blue is a way to hold that ‘something’ in your hands.

To first launch the brand in red ocean market like Thailand where big local competitors are competing over users of mobile banking apps, the brand needs to differentiate themselves by stating the purpose clearly as the bank that was born exactly for Gen Ys. So instead of following the same pattern of how other brands in the market have been projecting Gen Ys’ lifestyles in similar shallow executions, TMRW reached deeper into the target’s real insight. According to today’s social situation, the generation gap has been Gen Y’s biggest barrier especially in Asean where seniority lays deep in cultures and traditions. Being judged by the elders as nonsense generation, the Gen Ys in this region are being forced to accept the opinions of their older generations in all levels from family, society to organization. Same goes to financial services, as other banks in the market were designed for older generations as well. As the bank designed for Gen Ys, TMRW decided to communicate through true understanding behind the brand purpose: different generation, different solution.” Digital advertisement created by Rabbit's Tale, Thailand for TMRW, within the category: Finance.

Film advertisement created by DDB, United Kingdom for Virgin Media, within the categories: Media, Public Interest, NGO.

Sound Producer: Timbre/Art.Sound Ambient advertisement created by FCB, Brazil for Hewlett-Packard, within the category: Electronics, Technology.

In a bold promotional move, the GUINNESS WORLD RECORD for Most Kisses Received in One Minute has just been shattered by members of Anastasia International. The new world record now stands at 118 in one minute, six kisses more than the previous record of 112 set by Deborah Gist in 2009. Held on February 12, 2011, GUINNESS judge Lisa Gills officially recognized the group for setting a new record for most kisses received by a single individual. The record-breaking event was held as a part of Anastasia International's inaugural Valentine's Romance Tour and the kiss record event was purely promotional—all proceeds raised from the event will benefit the Ukrainian Red Cross.

Digital advertisement created by McCann, Serbia for Yugoslav Drama Theatre, within the category: Recreation, Leisure.

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately. Film advertisement created by JWT, Australia for NSW Rural Fire Service, within the category: Public Interest, NGO.

Integrated digital campaign launching “Wyborowa od Mistrza” – a premium craft sub brand of Wyborowa - Poland’s favorite vodka. Digital advertisement created by McCann, Poland for Pernod Ricard, within the category: Alcoholic Drinks.

IKEA is in pursuit of an audacious ambition: to help 1 billion people live better lives within the limits of the planet by 2030. In an effort to help reach its goal, IKEA has also committed to using only renewable and recycled materials in its products by 2030, sourcing only recycled or renewable wood by 2020 and producing as much renewable energy as it consumes by 2020. Film advertisement created by Anomaly, Netherlands for IKEA, within the category: Retail Services.