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Digital advertisement created by Zulu Alpha Kilo, Canada for Zulu Alpha Kilo, within the category: Agency Self-Promo.
An unlikely material is elevated to a work of art in Brizo’s latest release: a limited edition concrete faucet cast by hand. The pioneering use of natural elements proves that beauty can be found where you least expect it. So to launch this first-of-its-kind faucet, Young & Laramore choreographed a breathtaking ode to #TheBeautyofConcrete. Integrated advertisement created by Young & Laramore, United States for Brizo, within the category: House, Garden.
Every day, 7.3 million australians log onto Facebook from their mobile device. 5 gum wanted to tap into this usage trend. The problem was that much of their audience spent a great deal of time in situations where they can’t physically view Facebook. Inspired by the brand’s commitment to stimulating people’s senses, we created stealth. An app that enabled our audience to listen to their Facebook, undercover. Film advertisement created by BBDO, Australia for 5GUM, within the category: Confectionery, Snacks.
Film advertisement created by Publicis, Russia for Neo, within the category: Health.
Lucy activewear, a designer and manufacturer of women’s activewear owned by VF Corporation, has partnered with creative agency mono to invent the lucy light forest: a unique, interactive light and sound experience and accompanying digital extension. The program is debuting with an installation along Boston’s historic Charles River Esplanade River Run that will run through October 13. The solar-powered, motion-activated installation – the first work to come from lucy’s partnership with mono – aims to celebrate movement and the women who love it by transforming daily exercise into a magical and awe-inspiring experience. Ambient advertisement created by Mono, United States for Lucy, within the category: Fashion.
The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display. One of the pre-roll executions is a phone conversation between two characters called ‘Borisy’ and ‘Trumpsy’ speaking to each other across the Pond in the cheesy language; performed by impressionists John Culshaw and Lewis Macleod. Digital advertisement created by Now, United Kingdom for New York Bakery, within the category: Food.
Film advertisement created by Duncan/Channon, United States for DriveTime, within the category: Finance.
Film advertisement created by Kanter Lovertising, Argentina for APSV, within the category: Public Interest, NGO.
The bars are back...and there's nothing better than being able to go back more than once! From air hugs to elbow bumps to 1.5m cheers, there are plenty of ways to #SocialiseResponsibly to keep the bars open. Film advertisement created by Publicis, Italy for Heineken, within the categories: Alcoholic Drinks, Public Interest, NGO.
Digital advertisement created by CLV, Spain for Aponiente, within the category: Food.
Pendant la période du confinement, CLM lance L'oeil https://medium.com/@loeildeCLMbbdo Un regard qui vise à vous transmettre des instantanés pour considérer l’actualité sous un nouveau prisme. Un regard sur les gens : parce qu’on a tous une façon différente de vivre cette période mettons-nous à la place des gens de leurs problématiques et de leurs nouvelles aspirations Un regard sur les industries : parce que chaque métier est différent, comment chacun réagit face à la crise sanitaire ? L’oeil de : parce que l’on a tous un avis personnel sur cette crise, 5 questions posées à une personne, du métier ou pas, pour nous éclairer.
With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill. Digital advertisement created by Miami Ad School, United States for Stopbullying.gov, within the category: Public Interest, NGO.
Film advertisement created by UltraBold, Germany for Südzucker, within the category: Food.
In a time when hatred outweighs unity, how do you strip the headwrap of its bad rap? Twitter has served as a platform for those who oppose muslims, as well as those who support them, so PartnersGlobal decided to stop the hate speech by injecting themselves at the heart of it, in hopes of moving the conversation from hate to encouragement. We created a video of muslim women showing that, under their headwraps, they are just people. Anytime someone tweets the hashtags #WrapGrab, #MuslimBan, #LoveBeforeFlags or #antimuslim, they will be given the option to include this video with their tweet. Those who are pro-muslim will be given another tool to spread their message of love and tolerance. Those who are anti-muslim will be able to put names and faces to the people who they vilify and see that under their headwraps these women are no different from their mothers, daughters, sisters and wives. Film advertisement created by Miami Ad School, United States for PartnersGlobal, within the category: Public Interest, NGO.
Pearson created Sia, an aid that will give teachers the extra help they need to maintain a high quality of education while providing students with a personal helper that will preserve the ever important personal communication between students and educators. Film advertisement created by Miami Ad School, United States for Pearson, within the category: Education.
After 20 years of helping set up millions of apartments throughout Spain, it was time that Spaniards helped Ikea set up a very special apartment, one filled with two decades worth of memories. An apartment on Instagram with more than 20 rooms and around 20 points of interaction that took users on a journey through IKEA’s history in a way that no one had ever done before, through the brand’s best-known insights and fans’ anecdotes over the last 20 years. Experiential advertisement created by Good Rebels, Spain for IKEA, within the category: House, Garden.