Canadian single mothers struggle every day just to provide the basics for their children. However, most people don't realize this problem even exists. As a society we're completely obsessed with celebrity culture. But what if we cared about people in poverty as much as we care about celebrities? Film advertisement created by DDB, Canada for WoodGreen, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for GMF, within the category: Finance.

Production House: Umbrella.tv Digital advertisement created by Ageisobar, Hungary for Red Cross, within the category: Public Interest, NGO.

The purpose of this ad was to call attention to the value of the Toyota Camry: the multitude of features in the vehicle, available at an incredible offer. Our media strategy informed us that our target audience was highly active online. With that knowledge, we set out to develop a piece that felt contextual in its placement (The ad ran exclusively online via pre-roll and social media outlets). The media, along with the insight that short instructional cooking videos were highly trending online content, led us to this concept. We also knew that our target was family-oriented and sought out recipe videos for meal suggestions. These videos have a high retention rate and thus provided us a way to engage our audience. Using this metaphor allowed us to crystallize our message: The Toyota Camry packs in amazing “ingredients” (features) that meld to produce an incredible, affordable product the whole family would enjoy. Digital advertisement created by C-Com Group, United States for Toyota, within the category: Automotive.

Digital advertisement created by Alma, United States for Netflix, within the category: Media.

Film advertisement created by SNAP LDN, United Kingdom for Vitality, within the category: Finance.

Digital advertisement created by Shackleton, Spain for Action Against Hunger, within the category: Public Interest, NGO.

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

Film advertisement created by DDB, United States for Art Directors Club, within the category: Professional Services.

South Africa’s creatives, particularly those who have entered into the 2012 Pendoring Advertising Awards, which come to Cape Town for the first time since their inception in 1994, are taking over the Mother City with a campaign from Draftfcb Cape Town. Film advertisement created by FCB, South Africa for Pendoring, within the category: Professional Services.

Film advertisement created by TBWA, Japan for Nissan, within the category: Automotive.

Film advertisement created by Ogilvy, United States for IBM, within the category: Electronics, Technology.

Film advertisement created by Skidmore Studio, United States for Expedia, within the category: Transport.

The latest spark of genius from the shave experts Remington, is the Flex360. A shaver whose ergonomics mean the product fits neatly into the palm of your hand for greater shaving control. Content advertisement created by TBWA, United Kingdom for Remington, within the category: Beauty.

Ambient advertisement created by Rethink, Canada for Splashdown Waterpark, within the category: Recreation, Leisure.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

Digital advertisement created by Ogilvy, United Arab Emirates for Berlitz, within the category: Education.