Film advertisement created by Quiet Storm, United Kingdom for Young's Gastro, within the category: Food.

Kiwi children are facing an upbringing that is increasingly dominated by technology – the struggle to find balance in today’s fast-paced environment is an ongoing challenge for New Zealand families. In partnership with Gilbert Rugby, Nakatomi, child psychologist Dr Emma Woodward and Colenso BBDO, Spark is developing a Bluetooth-enabled smart rugby ball to help families achieve a healthy balance of screen time and active playtime. The product is currently a prototype, with a New Zealand trial underway with local families. Experiential advertisement created by BBDO, New Zealand for Spark, within the category: Toys.

Photographer: Todd Wawrychuk / ©A.M.P.A.S. Digital advertisement created by 180LA, United States for Hollywood Costume Exhibition, within the category: Recreation, Leisure.

Digital advertisement created by Y&R, Israel for Yellow Pages, within the category: Professional Services.

KLM introduces their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment. Using candid camera. Digital advertisement created by DDB, Netherlands for KLM, within the category: Transport.

Film advertisement created by 10 feet tall, Australia for Deaf Children Australia, within the category: Public Interest, NGO.

What’s more memorable: sampling a beer poured by a bartender, beer rep or festival worker, or sampling a beer poured from a video arcade machine after you defeat your pathetic opponent in a game called “The Last Barfighter”? Everything about the Big Boss Brewery Beercade was handcrafted in-house at McKinney — from the classic arcade-inspired frame construction to the typographical styling and illustrations to the video game itself. It takes beer trial from forgettable smell-and-sip to memorable gloat-and-guzzle. Ambient advertisement created by McKinney, United States for Big Boss, within the category: Alcoholic Drinks.

Don’t let fear get in the way of your success. Urban Rhino worked with Community College of Vermont to dispel typical fears for those applying to college with this whimsical use of animation. Film advertisement created by Urban Rhino, United States for Community College of Vermont, within the category: Education.

Content advertisement created by RPA, United States for Honda, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Egypt for Cook Door, within the category: Food.

Film advertisement created by Lovely, Netherlands for Tallink Silja, within the category: Fashion.

Film advertisement created by Wieden + Kennedy, United Kingdom for The Football Association, within the category: Recreation, Leisure.

Film advertisement created by Wieden + Kennedy, United States for KFC, within the category: Gaming.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Kollate brings down the cost of health insurance by promoting a healthier and active lifestyle. Using wearables that monitor heart rate, steps, distances, quality of sleep, etc., we use this untapped data to bring custom insurance costs to users based on their health activities. By partnering with the health provider Kaiser, we can track and monitor physical activities through the "Kollate by Kaiser" app to bring down the cost of monthly insurance premiums. Film advertisement created by Miami Ad School, United States for Kaiser Permanente, within the category: Health.

In a time when hatred outweighs unity, how do you strip the headwrap of its bad rap? Twitter has served as a platform for those who oppose muslims, as well as those who support them, so PartnersGlobal decided to stop the hate speech by injecting themselves at the heart of it, in hopes of moving the conversation from hate to encouragement. We created a video of muslim women showing that, under their headwraps, they are just people. Anytime someone tweets the hashtags #WrapGrab, #MuslimBan, #LoveBeforeFlags or #antimuslim, they will be given the option to include this video with their tweet. Those who are pro-muslim will be given another tool to spread their message of love and tolerance. Those who are anti-muslim will be able to put names and faces to the people who they vilify and see that under their headwraps these women are no different from their mothers, daughters, sisters and wives. Film advertisement created by Miami Ad School, United States for PartnersGlobal, within the category: Public Interest, NGO.

Digital advertisement created by FamousGrey, Belgium for Ketnet, within the category: Electronics, Technology.

Experiential advertisement created by BBH, United Kingdom for Virgin Media, within the category: Electronics, Technology.

On International Women’s Day, the players of Cruzeiro, one of the biggest soccer clubs in Brazil, took the field for a Brazil Cup match wearing a different jersey: the numbers on their back showed statistics about the severe inequalities and violence suffered by Brazilian women. Those numbers were collected by the NGO Azmina. Ambient advertisement created by NEW360, Brazil for Cruzeiro, within the category: Public Interest, NGO.

It is neither the first, nor the last move by Vodafone Egypt to impact people's lives and transform mindsets. "E3rafli" is one of the newest initiatives by the Sustainable Business unit in Vodafone Egypt. E3rafli is a mobile application that is meant to empower the visually impaired public with a set of necessary tools to be more independent. Additionally, what makes this initiative remarkably indubitable is that the owner himself is visually impaired; proving that the lack of sight is irrelevant in the minds of a true visionary. Although TMI. MEA had the pleasure to work on this project shy of just a couple of months ago, our strategy in TMI was to turn a communications piece into a beautiful story with the essential purpose of inspiring the visually impaired demographic in Egypt through a lovely sound experience, as well as inspiring the entire Egyptian community through demonstrating the use of the application in real life. The copywriting came very descriptive to visualize what we see on screen for the visually impaired people, coupled with brilliant musical tones to be able to touch the hearts of the audience. We meant to create a story that is more of a short film than a commercial, thus literally bringing the film industry to the advertising world! Digital advertisement created by TMI, Egypt for Vodafone, within the category: Electronics, Technology.