Digital advertisement created by van Santen Netwerk, Netherlands for van Santen Netwerk, within the category: Agency Self-Promo.

Film advertisement created by RGA, Argentina for Nike, within the category: Sports.

Digital advertisement created by Miami Ad School, United States for NBA, within the category: Recreation, Leisure.

Digital Sweatshops (‘Click Farms’) are used by brands, bands and even the US Government to fraudulently increase their social media profile with paid Views, Likes and Followers. And like traditional sweatshops, employees are forced to work long hours, for very little money, in appalling conditions. To reach out directly to these workers and offer assistance, we created a series of Facebook, Instagram and YouTube video messages in targeted local languages. Each message directed viewers to a mobile Labourlink helpline where workers could anonymously report abuse, discrimination and poor conditions to Asia Monitor Resource Centre, an independent NGO that advocates and lobbies businesses and governments to improve worker’s rights and conditions. We then paid digital sweatshops to View, Like and Follow the messages, thereby using their very own service to directly inform workers of their rights and improve their conditions. Every dollar invested into the campaign reached thousands of click farm workers, with our message reaching over 175 000 click farm workers in the first week alone. Digital advertisement created by Saatchi & Saatchi, Australia for Labourlink, within the category: Public Interest, NGO.

Ambient advertisement created by La Oveja Negra, Spain for Chanel Nº5, within the category: Health.

Every year 2 million children under the age of 5, die of infections like Diarrhoea and Pneumonia. For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap. We now take our life saving mission to Thesgora, an Indian village with one of the highest rates of Diarrhoea. Film advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Film advertisement created by Lucky Generals, United Kingdom for Taylors of Harrogate, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, India for Dalmia Cement, within the category: Industrial, Agriculture.

A stunt in NYC to make parents realize that when it comes to drinking and driving, they’re not role models. Direct advertisement created by Miami Ad School, United States for Families against drunk driving, within the category: Public Interest, NGO.

Following almost a year of anticipation, ITV’s cult covert singing show The Masked Singer is strutting back onto screens for a third season. To celebrate its return, ITV Creative, the in-house agency of ITV, is unveiling its most glamorous commercial yet, as The Masked Singer meets the high-fashion runway. Film advertisement created by ITV Creative, United Kingdom for ITV, within the category: TV Promos.

Film advertisement created by The Leith Agency, United Kingdom for IRN-BRU, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Grey, Brazil for Foca, within the category: Alcoholic Drinks.

Outdoor advertisement created by DDB, Brazil for Beneficência Portuguesa, within the category: Public Interest, NGO.

Film advertisement created by Dal Communications, South Korea for SK Telecom, within the category: Electronics, Technology.

Ascot has launched its Royal Ascot campaign for the 2021 event to encourage everyone to ‘be part of the drama’ from wherever they are. This year, with a limited capacity at the venue for the Royal Meeting, it doesn’t mean the magic of the week and thrill of the races can’t be enjoyed by all. This new campaign – produced in partnership with creative agency isobel – is a play on a Netflix type trailer celebrating all the drama that comes with Royal Ascot. It shows a range of people setting up to celebrate the occasion and enjoying the excitement of the racing in a number of different settings. Some watching from the comfort of their sofa, some hosting a garden party with friends and family, and some even setting up their own car boot picnic on their driveway. The main film was launched online across owned and paid channels and will be supported by a series of shorter social films encouraging people to ‘order in’ some Royal Ascot magic to add to the atmosphere. Royal Ascot picnic hampers filled with tasty treats, party packs complete with unique Royal Ascot bunting and sweepstake kits, wine cases from the Ascot Wine Club, and a new range of Ascot apparel, accessories and homeware will all be available via the online Royal Ascot Shop. Film advertisement created by Isobel, United Kingdom for Royal Ascot, within the categories: Gambling, Recreation, Leisure, Sports.

Additional credits: Director: Kobi Havia Digital advertisement created by Drori Shlomi Advertising, Israel for Alfa Romeo, within the category: Automotive.

Film advertisement created by Cossette, Canada for Public Mobile, within the category: Electronics, Technology.

Audio advertisement created by Red Pepper, Russia for Ekburg.ru, within the category: Health.