Film advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Film advertisement created by TBWA, Netherlands for Hermitage Amsterdam, within the category: Recreation, Leisure.

A young boy follows his Olympic dreams with tenacity, grit and determination.

Background: Revenge porn is a sexually explicit portrayal of one or more people that is distributed without their consent. Problem: 1 in 25 Americans have been a victim of Revenge Porn. Unfortunately, the only way to protect from threat is to report to the police is by revealing their intimate images or videos. Idea: Using Face Recognition Technology, FaceShield will help potential victims of revenge porn to have full ownership of their intimate photos and videos. Digital advertisement created by School of Visual Arts, United States for Apple, within the category: Electronics, Technology.

In the social network appeared the film "Over the horizon" dedicated to a blind photographer from Russia who took part in the Olympic torch relay in Korea. Despite the massive expulsion of Russian athletes at the 2018 Olympic Games, we already have a participant who will represent our country. A blind photographer from Yekaterinburg, Alexander Zhuravlev, was invited to South Korea, he was honored to bring the Olympic flame and introduce Russia as a torchbearer.

We have created a gallery of unusual street-art objects called “Braille-art” that consists of three objects combining visual symbols and text written in Braille. Each of the objects tells a story about achievements of different blind people successful in their respective fields despite their disability. Experiential advertisement created by Possible, Russia for Belaya Trost, within the category: Public Interest, NGO.

An #ImPerfect initiative against fake online facades The Swedish insurance company Länsförsäkringar started a successful movement towards fake online facades that are causing low self-esteem and anxiety among teenagers. How? By turning influencers into human billboards – with a message against their own perfectionism. Social media is damaging the mental health of Swedish teenagers due to constant comparisons with influencers and unattainable ideals. Länsförsäkringar, who in various ways are helping young people to grow and believe in themselves, wanted to shine a light on this and help teens see beyond all fake online facades. But teens wouldn’t listen to an insurance company… The problem became the solution Länsförsäkringar hijackaed superficial venues – several major Swedish fashion events – and joined forces with the people causing the problem: influencers on front row. They became the solution, wearing the #ImPerfect t-shirt they turned into human billboards with a contradictory message against their own perfectionism. Teenagers closest online relation was used to change social feeds, making flaws and individuality the new ideal. A new subject in schools The human billboards disrupted teen’s social feeds overnight. Within days all major national media covered the story. Major celebrities/influencers such as actors, rock stars and designers joined the movement. Länsförsäkringar also launched the ImPerfect web series, introducing a new subject in schools: Social Media Behaviour. The initiative got 40 million organic reach (4 times Sweden’s population) and 65 % recognition (100% above business target). And the topic continues to be on the agenda for a healthier Sweden. Film advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

Bimbo Integrated is an idea born from the need of the brand to continue building on its platform "feed a better world". That's why we integrate, for the first time in history, all varieties of Bimbo bread in a single pack. A pack with a single purpose. To educate about tolerance and diversity. Together with integrated education professionals, we present Bimbo Integrated in various educational institutions through an educational plan designed with bread in the center and complement it by launching it in networks through influential chefs and integrating recipes. Direct advertisement created by Ogilvy, Argentina for Bimbo Bakeries, within the category: Food.

Film advertisement created by St Luke’s, United Kingdom for Maltsmiths, within the category: Alcoholic Drinks.

A creative spot for the Disruptor shoe line from FILA China by London-based director Max Hemmings. Disrupting the standard dance crew ad by trapping them inside a car, Hemmings plays with the tension between constrained and explosive movement Film advertisement created by Guerrilla, United Kingdom for Fila, within the category: Fashion.

”Close Your Eyes and Think of Christmas” has delighted the world of fashion and the world of advertising immediately after its premiere. The authors got off the traditional way of depicting the Christmas atmosphere and decided on minimal, cold, even frosty, style. They took advantage of nostalgic memories and chose the frozen forest as the symbol of climate prevailing in the spot. The X-mas commercial by Juno Calypso is full of big names. Naomi Campbell with her mother, Kristin Scott-Thomas, Matt Smith and M.I.A. are only few of them. The creators decided to dust off song from over 100 years ago. The sounds of rearranged ”Carol Of The Bell” provide the unusual, icy climate of the spot. Our artists, being responsible for master shooting and color correction, contributed to the final, perfect look.

Luxury comes to you in the form of mindful innovation in Canada’s biggest and busiest airport. A serene visual story takes travellers on a journey before they embark on their own. Experiential advertisement created by Thinkingbox, Canada for Genesis Motors, within the category: Automotive.

Fingering Stories is the first sex trainer where people can practice their skills to stimulate certain areas of the female body through Instagram Stories. Digital advertisement created by September, Spain for Control, within the category: Health.

Integrated advertisement created by JWT, Brazil for Avon, within the category: Public Interest, NGO.

Film advertisement created by Havas, Argentina for Forbes, within the category: Media.

For all of us who dream of space. Film advertisement created by Jorge M. Rodrigo Ad Studio, Spain for ESA, within the category: Public Interest, NGO.

This isn't friendship, this is fanship.