Our research showed 71% of people weren’t exactly sure what they were covered for after they bought insurance. Meet ‘Nagging Doubt’. He’s the physical embodiment of our insurance worries – that little niggle at the back of our minds – and the ‘anti-hero’ in these ads for Swinton Insurance. He appears at the very moment in our adverts when people start to question their insurance, and is then ‘removed’ in a number of unconventional scenarios. Alongside the strapline ‘Turn Nagging Doubt into nothing-to-worry about’, the character showcases Swinton’s ability to put the nation’s minds at ease, so customers feel more confident about their insurance decisions. Film advertisement created by BJL, United Kingdom for Swinton Insurance, within the category: Finance.

Film advertisement created by HN, Iceland for Hunt's, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Italy for Toyota, within the category: Automotive.

Film advertisement created by Ogilvy, India for West Bengal Tourism, within the category: Hospitality, Tourism.

Advertising Agency: Ogilvy & Mather, Mumbai, India Film advertisement created by Ogilvy, India for Fevicol, within the category: House, Garden.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Film advertisement created by Rosapark, France for Cdiscount, within the category: Retail Services.

Most of the times, Missing Children´s pictures don’t have the notoriety they should get, specially online. That leads us to analyze what was going viral on Instagram. #Art has more than 355 million mentions. So, as art is highly popular and Missing Children photos aren’t, we decided to merge them creating street murals. We contacted artists who helped us to represent the faces of lost children, so we can get people to share these murals on their social networks. The campaign with absolutely 0 budget was seen in different newspapers and became news on tv channels. Thanks to the notoriety of the campaign one of the children's was found and returned to his come. Outdoor advertisement created by DDB, Argentina for Missing Children, within the category: Public Interest, NGO.

With recklessness tutorials of motorcyclists Instituto Nacional de Seguros makes aware about driving with caution. If you drive through the streets of Costa Rica it is possible that some of these scenarios sound familiar: motorcycles passing by double yellow line, bordering between buses, skipping traffic lights, disrespecting the speed limit and even driving on the sidewalk. The most alarming thing is that motorcyclists, making up only 18% of the total vehicle fleet, account for 44% of deaths in traffic accidents. According to the Road Safety Council, the great majority of accidents are caused by the imprudence of drivers. For this reason Instituto Nacional de Seguros, in its most recent road safety campaign, exposes through 4 tutorials the consequences of driving recklessly, and asks drivers to “be really smart", driving with care. Each tutorial is different: "How to overtake on a turn?", "How to overtake in traffic?", "How to run a red light?" and "How to exceed the speed limit?". These tutorials are told by former motorcyclists who were real victims of motorcycle accidents and lost some of their limbs. These people agreed to be part of the INS awareness campaign and recreate the attitudes of reckless motorcyclists in order to eradicate the irresponsible culture when driving a motorcycle. These tutorials tell, step by step and in an ironic way, how to do these imprudent things, which were chosen as representative of the different types of "smart ass" that motorcycle drivers have in Costa Rica. The contents feed on the attitude of many drivers who believe that "being the smartest" or "the best at the wheel" are immune to road accidents, and forget that motorcyclists are the most exposed to suffering serious accidents. The videos aim to talk to all motorcycle riders in the country and also to those who are thinking of buying one. It is a reality that in the country motorcycles are an intelligent option for mobility, however it is imperative that there is a change in driving behavior and a strong culture of prevention so that the number of accidents is reduced. Film advertisement created by Ogilvy, Costa Rica for Instituto Nacional de Seguros, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, Malaysia for Fitness First, within the category: Recreation, Leisure.

Film advertisement created by DDB, United States for Samsung, within the category: Electronics, Technology.

Nike Football Pro Genius includes five mental training games and tools – Counter Attack, Priming, Cross Anticipation, Visualisation and Self-Talk. The tools were developed working closely with the world’s best footballers as well as renowned experts in the field of sports performance psychology and mind training. Digital advertisement created by AKQA, United Kingdom for Nike, within the category: Fashion.

Digital advertisement created by Ogilvy, Guatemala for Claro, within the category: Electronics, Technology.

Film advertisement created by DDB, India for Elite Atta, within the category: Food.

Film advertisement created by Herezie, France for Fabri, within the category: House, Garden.

Sugru, the world’s first mouldable glue, continues to promote the benefits of fixing through stories told by people within its own community. The advert features a range of ‘fixing heroes’ including a creative mother of two, a couple who successfully cycled through Mongolia and children who manage to fix their own broken toys.

Staropramen Sofa is the ultimate beer-lover sofa with exclusive features such as a built-in beer fridge, sliding shelves, charging sockets and an integrated bluetooth speaker. The Sofa is part of an online campaign in 5 different countries and is currently up for grabs. Ambient advertisement created by BBDO, Croatia for Staropramen, within the category: Alcoholic Drinks.

Ambient advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.