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It is estimated that 1 in 3 people who have a disability live in poverty. People with visual impairment fall under this category. A visually impaired person well-versed in Braille can lead a more independent life in the community. It is important to initiate Braille literacy at an early age. The Oreo Braille campaign will initiate Braille learning to educate all children (those with visual impairments and those without), using the Oreo cookie as a learning tool. Experiential advertisement created by Miami Ad School, United States for Oreo, within the category: Confectionery, Snacks.
Film advertisement created by TRIS3CT, United States for Mike's Hard Lemonade, within the category: Alcoholic Drinks.
Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League... the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story. One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One Story made The League Against Cancer, the trending League in the country. Digital advertisement created by WPP, Peru for League against cancer, within the category: Public Interest, NGO.
Film advertisement created by Arcana Academy, United States for Kilz, within the category: House, Garden.
Pure (getpure.org) - is a mobile app, designed to help anyone find a sexual partner "right here, right now". The app was not designed solely for single people, but rather to a wider audience with a progressive understanding of present-day relationships. Roman Sidorenko, the Untitled venture company, CEO Pure: We believe it's natural for someone to feel a powerful sense of attachment to a long term partner while feeling intense romantic love for somebody else and at the same time, feeling sexually attracted to a diverse range of people. We would like it to be all about exploring different dynamics with different people -- sexual, emotional, psychological and spiritual. A controversial subject, due to moral barriers set by society brought us to an idea of a short film, that we hope will start a conversation about sexual freedom and a true freedom of choice. We featured three modern people living in New York, each of them facing there own problems. A couple living through a slow down in their sexual relationship, trying to figure out how to save their marriage. And a single girl ready to explore her sexuality using modern technology as a tool to overcome social prejudice. Each scene features a voiceover from well known smartphone applications, underlining how much the apps have become part of our everyday lives, thus raising the question of why is sex different and still treated as the last tabu in the modern society. We are certain that gender, sexual activities, or the number of participants in sexual relations should not be externally regulated. Some people are looking for just one partner, while others want to explore and enjoy. It's your choice, and Pure helps you act on it! Digital advertisement created by VGNC, Ukraine for Pure, within the category: Professional Services.
Digital advertisement created by FCB, Venezuela for Banplus, within the category: Finance.
DP/Finish/Color: Michael Jensen / pixelworkers.tv Digital advertisement created by Innocean, United States for Thousand Dollar Shave Society, within the category: Retail Services.
Following Concrete Football and Ousmane, YARD and Miles are proud to present Footeuses, a documentary dedicated to feminine soccer and its protagonists. A part of the Concrete Football series, Footeuses dives into the players’ reality : whether they are playing for the French federation or for Paris Saint-Germain, whether they are young amateurs or socially-engaged artists. From their first dribbles in their clubs or on the neighbourhood playground with friends, to international matches, the itinerary of these women symbolises an aspect of soccer that yet has to be widely publicised. For some, gaining access to the professional soccer world is an explicit goals, but for others, soccer is lived as a means of affirming theirselves and be emancipated in a world that is still attached to tenacious paradigms. For every one of them, football is an inevitable part of their lives : the lives of women from the greater Paris. In this, Footeuses not only offers a glimpse in their way of playing football. Footeuses has been conceived as an ode to their fierceness and dedication. This is a symbol of hope for a generation of players as a whole. Thanks to this documentary, the light is shun back on those who are and will inspire millions of other players, no matter their generation or social class. As a creator of human contact and emotions with no equivalent, the soccer that Footeusesis displaying is a game made of touching sisterhood, a game for fighters, in spite of all the existing prejudice. A football that is put back in a context of authenticity, realness and passion.
Ambient advertisement created by Jung von Matt, Switzerland for Neue Zürcher Zeitung, within the category: Media.
Ambient advertisement created by Miami Ad School, Brazil for Livraria Cultura, within the category: Recreation, Leisure.
Film advertisement created by Schupp, United States for National Council on Alcoholism & Drug Abuse, within the category: Public Interest, NGO.
Ambient advertisement created by Interactive Solutions, Poland for Casa Mariol, within the category: Alcoholic Drinks.
Digital advertisement created by Leo Burnett, United Arab Emirates for Samsung, within the category: Electronics, Technology.
Ambient advertisement created by My Loud Speaker, Canada for Opticians Council of Canada, within the category: Professional Services.
A nonpartisan coalition of leaders from business, government, and entertainment including Governor Jay Inslee, WA, Mayor Francis Suarez, FL, Mayor Vi Lyles, NC, as well as faith leaders, the Property Brother’s Jonathan and Drew Scott, actor Rainn Wilson, HP, and a host of other prominent US companies and institutions, are blanketing MSNBC, CNN and FOX to express to the broader public their commitment to tackling climate change in a new 60-second TV spot airing in beltway markets starting July 13. Digital advertisement created by Deutsch, United States for America Is All In, within the category: Public Interest, NGO.
Ambient advertisement created by SLG, United Kingdom for Open Rights Group, within the category: Public Interest, NGO.
Film advertisement created by Johannes Leonardo, United States for GAP, within the category: Retail Services.
Direct advertisement created by Grey, Bangladesh for Regain, within the category: Health.
The AIB GAA Club Championship is a further opportunity to celebrate the integral role the GAA plays in people's lives and communities. 'When it's club, it lives forever' has allowed us the creative opportunity to take the club off the pitch and put it back into the parish. We know that everyone involved at club level gives it their all, from players to supporters to club members. Integrated advertisement created by BBDO, Ireland for GAA, within the category: Sports.
1979. The Pan American Games are held in Puerto Rico. Among 3,700 athletes, the Puerto Rican Basketball Team made history. Basketball is taken very seriously in the Island. “Nuyorican Basket” is a documentary that tells the story of this Team, which became an inspiration for an entire country. The documentary would premiere in July 8th, 2017, in the Roberto Clemente Coliseum. Our mission was to fill the Coliseum to maximum capacity. We decided to promote the film in the oldest and dearest newspaper of Puerto Rico, which covered the ‘79 Games: EL MUNDO. The problem: the newspaper closed its doors 30 years ago. Direct advertisement created by Arco Publicidad, Puerto Rico for Proyecto Chiringa, within the category: Media.