If you drive the Mysterious Passenger to IKEA, he will make you win 1000€ to spend at IKEA. Play on http://www.covoiturage.ikea.fr, the French IKEA's Carpool service, and try to take him in your car. Digital advertisement created by La Chose, France for IKEA, within the category: House, Garden.

Digital advertisement created by DDB, Peru for BBVA Continental, within the category: Finance.

The idea starts from a local custom: Italians have always appealed Santini (religious icons on the car dashboard) to feel safe at the wheel. But today, it seems like there’s no Saint able to save them from the temptation of reading a smartphone notification, and texting while driving has become the first cause of car accidents. We’ve created a new Santino that protects Italian drivers for real: Santino Safety System, the first Santino that, thanks to NFC technology, can dialogue with the driver’s smartphone, blocking incoming notifications and answering in his or her place to chat and SMS. Direct advertisement created by Saatchi & Saatchi, Italy for Groupama, within the category: Finance.

Ambient advertisement created by BBDO, Germany for Fashion Revolution, within the category: Public Interest, NGO.

Jeep Renegade appears on a dark plane until the car metamorphoses into a dragon, iconic figure of the plot. In addition to being communicated on TV, the video was also shared on the channel's social networks. Film advertisement created by F.biz, Brazil for Jeep, within the category: Automotive.

Digital advertisement created by Leo Burnett, France for Noémi, within the category: Public Interest, NGO.

Film advertisement created by Image Work, United States for Jimmy Choo, within the category: Fashion.

Ambient advertisement created by Torke, Portugal for Fox, within the category: Media.

Film advertisement created by Heaven, France for Le Lido, within the category: Recreation, Leisure.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Digital advertisement created by Rabbit Rabbit & Partners, United States for Mythic Bridge, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, France for Cash Converters, within the category: Finance.

Film advertisement created by Coming Soon, Portugal for SOS Voz Amiga, within the category: Public Interest, NGO.

Digital advertisement created by The Martin Agency, United States for Moen, within the category: House, Garden.

Film advertisement created by Rosetta, United States for Samsung, within the category: Electronics, Technology.

Film advertisement created by Plasenta, Turkey for Doğadan, within the category: Health.

Film advertisement created by Mortierbrigade, Belgium for ING, within the category: Finance.

Film advertisement created by Wunderman Thompson, Portugal for Vodafone, within the category: Electronics, Technology.

Digital advertisement created by F.biz, Brazil for F.biz, within the category: Agency Self-Promo.