Last year's Dancing on Ice promo was headlined as ‘the advert John Lewis should have made’ at Christmas (Mail Online), winning Promax Gold and becoming a Cannes Lions Finalist. award. Following the success of 2018's spot, ITV Creative have created an even more ambitious promo for 2019 – this time, featuring the adorable cub of the polar bears who paired up in the previous film. The promo begins with the inquisitive polar bear cub leaving her slumbering parents to go and explore. Before long, the youngster clumsily tumbles onto the frozen lake and knocks a squirrel onto the ice. As the ice cracks under their weight and they float towards a waterfall, the unlikely partners must do some quick teamwork to avoid the obstacles. Despite their size difference, the polar bear cub and squirrel perform an exhilarating figure skating routine packed with plenty of pirouettes, jumps, and a final triumphant lift. Film advertisement created by ITV Creative, United Kingdom for Dancing on Ice, within the category: TV Promos.

In northern Kenya’s vast Great Rift Valley, the village of Lagam sits nestled within the cliffs. Poverty and illiteracy are high but families hunger for education. Even so, 12 year old Pascalia loves to read – and every child loves a great story. Pascalia is one of the estimated 29 million people around the world who has beautiful, brand new books to read because of UK charity Book Aid International. Find out more about Pascalia and people like her or help send the next book by visiting bookaid.org.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

When a politician stays awake, no bill can sleep. For this, Café Caribe created #WakeABill, a campaign that seeks to awake dormant bills in Chile. Ambient advertisement created by Y&R, Chile for Café Caribe, within the category: Public Interest, NGO.

To promote the anniversary year “Viennese Modernism 2018”, the Vienna Tourist Board asked the question about the limits of art in our seemingly enlightened society. And started a media experiment. We booked out of home, print and online placements for Egon Schiele motifs and promptly received the not entirely unexpected response from official sources: In the United Kingdom and in Germany the world-famous Schiele nudes were only allowed to be shown with veiled genitals in public. We apologized to viewers for the loss of art enjoyment this caused. With a campaign that stimulated the audience to engage in an active discussion and gained attention for Vienna and Viennese Modernism. Even social media platforms dealt with the campaign in different ways. What some platforms permitted was subjected to censorship by others. Under the hashtag “ToArtItsFreedom”, based on the slogan of the Vienna Secession, people’s reactions on all social networks were collected. The international press also took the campaign as an occasion to join in the discussion about the limits of art and the morals and values of our society. Outdoor advertisement created by Wien Nord, Austria for Vienna Tourist Board, within the category: Hospitality, Tourism.

Film advertisement created by BYL, Germany for Mercedes, within the category: Automotive.

After a tough childhood including a missed opportunity to take up a place at the Australian Institute of Sports, Karen gave up on the thing she loved most; running. 25 years later she decided to get back into the sport, but her progress was hampered by her addiction to cigarettes. Film advertisement created by JWT, Australia for Nicorette, within the category: Pharmaceutical.

In the midst of a “cold season”, we have launched an advertising campaign promoting Polyoxidonium, a medicine for cold and flu. During the exacerbation of viral diseases, many people stay home and lie in bed watching TV shows and new films, so the central element was a video stylized as a trailer for a catastrophe movie. We announced a new catastrophe film telling about a real flu apocalypse that worsens without Polyoxidonium! As part of the campaign, we supplemented the video with placements that are non-traditional for the pharmaceutical market: ad-trailer was shown on popular sites for online film watching and in thematic film communities on Vkontakte. The site of Kinopoisk was also branded. Dimensional constructions, posters and flyers stylized to match the announcements of the new film were placed in the Cinema Park and Formula kino movie theaters. Film advertisement created by Possible, Russia for Polioxidonium, within the category: Pharmaceutical.

A major new campaign for UK soap Coronation Street. ​One that takes the viewer back through 57 years of the world's longest running soap opera, recreating the conception of iconic scenes as they were filmed. Film advertisement created by ITV Creative, United Kingdom for ITV, within the category: Media.

Film advertisement created by FCB, South Africa for Cerebos, within the category: Food.

In a polarized world, where visions are increasingly more opposite than ever, people need to comprehend what happens in our society from every point of view. Film advertisement created by Y&R, Chile for Contrapunto Book Store, within the category: Retail Services.

The first Scénic was a car that revolutionized the concept of multi-purpose vehicles. The New Renault Scénic is equally revolutionary in terms of modularity. Because it’s the first family car that can transform into a crossover and an urban vehicle. How to let people experience such a technical characteristic instead of just explaining it to them? With Ningyo, the first modular movie. It is divided into 3 sections that can be reassembled by users to create different stories with different plots. Depending on the active choices people make, Ningyo can become a romance, a drama, a thriller, a noir or a horror film. People had the chance to experiment creating different stories of Ningyo on various media. Online and on mobile thanks to the ad hoc platform. On Twitter thanks to Conversation Ad, where you could reassemble the short film sections with a tweet. During the unveiling of the project at the 73° edition of the Venice Film Festival a series of digital totems were installed, that participants could interact with to create their own versions of the film. In one of Rome’s main subway stations a temporary cinema was set up where you could see all versions of the film. Outside of the cinema people could use digital totems to actively experiment with the viewing experience. Digital advertisement created by Publicis, Italy for Renault, within the category: Automotive.

Film advertisement created by Sens, France for Helpling, within the category: Professional Services.

Film advertisement created by Plum14, United States for CarGurus, within the category: Automotive.

Everyone uses electricity, it is central to our daily lives. But there is little thought put to its actual value and how it is made. To help get people thinking harder about energy, we opened the world’s first “pay with energy” café. In this unique space, you could not pay with cash, or credit card. The only accepted form of currency was energy. Customers generated their own energy by using pedals installed on the bar stools or stepping on special energy-capturing floor tiles. They could then exchange that energy for a sustainable cold brew coffee. 

During its duration, the cafe generated millions of joules, on top of sparking a greater social conversation that spread far beyond the café itself. Digital advertisement created by Digitas, France for Nissan, within the category: Industrial, Agriculture.

Synesthesia is the joint assimilation of different senses in the same perceptive act. A person with synesthesia can hear colours, taste words or (even) feel a complete sensory journey through the air on the skin. Film advertisement created by THIS is UMAMI, Spain for Hitachi, within the category: Electronics, Technology.

Using the power of social media, Gucci and Fur for Animals will trick the world into caring. Gucci will tell the world they’re selling a new fashion line made from real Panda fur, knowing the world will go crazy, only to reveal 3 weeks later that it was all a sham—the Panda Collection was made from artificial fur, and from now on, so would all of Gucci’s other products as well. Gucci and Fur for Animals made people realize how cruel fur really is. Digital advertisement created by Miami Ad School, United States for Gucci, within the category: Fashion.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.