Film advertisement created by David, Argentina for Burger King, within the category: Food.

Film advertisement created by Khanna\Reidinga, Netherlands for MOIA, within the category: Automotive.

How can we talk about Babbel's language courses in a different and surprising way? By creating a new TV commercial with the strongest impact ever, breaking with the past communication. Literally. That's how "Break through career" was born. A funny commercial to show how Babbel’s business English courses can raise your language knowledge, bringing your career to the higher level. Film advertisement created by Dude, Italy for Babbel, within the category: Education.

Finnair is the flag carrier and largest airline in Finland. In April 2018, Finnair set out to reinvent their in-flight culinary experience. The background noise inside an airplane affects your taste perception. It enhances umami and bitter tastes, while reducing salty and sweet tastes. This got us thinking, how can we improve the in-flight dining experience and offer true Nordic flavors to passengers on board Finnair flights? We recorded pure, natural sounds from Nordic Lapland with Finnair signature chef Steven Liu. And together with professor of molecular gastronomy Anu Hopia, we turned the recordings into unique soundscapes for each of the dishes served on board flights from Asia. Each soundtrack was made to enhance the flavors of the different dishes. To offer a truly unique Nordic experience wherever you are, we also created a WeChat app for the Chinese audience. Take a picture of your food and advanced image recognition software interprets it and offers you a customized soundtrack for you to enjoy. The Nordic soundscapes will enhance the unique flavors of any recognizable food you are eating. Now, anyone can easily enjoy the taste of the Finnair experience, even on the ground. Film advertisement created by Mirum, Finland for Finnair, within the category: Transport.

Film advertisement created by McCann, Romania for Virgin Radio, within the category: Public Interest, NGO.

The new Polo comes with a host of new features that will make you feel more confident than ever before. With this newfound confidence you’ll think you can do anything. That’s why the new Polo comes with a friendly warning – Beware the confidence. Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by Black Cherry, Greece for Chipita, within the category: Confectionery, Snacks.

‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute. Film advertisement created by F.biz, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

Experiential advertisement created by Mark+, Brazil for Partage Shopping, within the category: Retail Services.

Film advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

A mother observes the son eating its breakfast, serene, thoughtful and asks him what he has, to which he responds: Its Daddy. Several scenes of life, a wedding, a birth, a romantic dinner, the first steps of a child, always without the presence of the father and with a voice off that repeats:The father did not arrive in time. An ambulance arrives at the hospital, running the patient (father) down the corridor of the hospital. We've heard off that a lot of people do not live all they had to live just because they do not know their blood type. Images of all previous situations but now with the presence of the father. We are back in the kitchen, the child eats the breakfast, we hear a door open and the child rises happily, excited. The father came home and kissed him: Fortunately, Criam arrived in time to save lives.

Cif wanted to introduce a campaign based on the concept of nostalgia. And it On our part, we created a Cif timeline, starting from 1985, the year when it entered Turkey, up until present day. We designed this timeline on a cardboard band, placing hallmark Cif products on it and incorporating Cif's nostalgic commercial music. We produced music boxes of old times that would play the commercial music. We adjusted the cardboard band according to the notes of the commercial music and put the band into the music box. As the music box plays, the journey into the time with Cif has begun. The nostalgia package has been delivered to our most active users on Facebook page and bloggers. This is the story of the nostalgic way by which Cif nostalgia campaign was announced. Direct advertisement created by Havas, Turkey for Cif, within the category: House, Garden.

Ambient advertisement created by Eric Mower and Associates, United States for Domtar, within the category: Industrial, Agriculture.

Every day, the vital work of German rescue workers is impeded by people taking pictures of accidents. People die, because rescue workers can’t get through, need to block rubbernecking instead of doing their job. Especially since almost no one would admit they are actually doing it. That’s why we wanted to find a way to speak to people directly, without blaming them but shaking them up. Instead of sharing pictures of the accident, the gawkers shared pictures of our message. The stunt and our message not only made it into social media, it even reached Europe’s biggest daily newspaper ‘Bild’, which used it to generate more attention to the problem. Digital advertisement created by fischerAppelt, Germany for German Federal Ministry of the Interior, within the category: Public Interest, NGO.

Digital advertisement created by TKT, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by Grey, Peru for Flora Tristan, within the category: Public Interest, NGO.

Every Friday, Bet.pt launches a promotion with the best odds. Odds so good, that some people don’t even bother to wake up on any other day. To prove it, NOSSA, a Lisbon based agency, created a campaign where you could try to wake him up. The man who only wakes up on Friday, slept in micro website designed for the campaign, where everyone could try hundreds of ways to wake him up: baseball bats, tickles, fire, water, roosters and even a strip tease. There were hundreds of ways to try, but only way to do it: wait, until Friday. Digital advertisement created by Nossa, Portugal for Bet.pt, within the category: Gambling.

Digital advertisement created by Havas, United Kingdom for Direct Line Group, within the category: Professional Services.

A Space battle simulation promoting high speed mobile internet by Vodafone Albania. Film advertisement created by JWT, Albania for Vodafone, within the category: Electronics, Technology.

Film advertisement created by AKA, United States for Charlie and the Chocolate Factory, within the category: Recreation, Leisure.