Problem Millennials think that all insurance companies are the same and don’t pay attention to them till their big life moments come around. So, how can Sonnet, Canada’s first fully online home and auto insurance company not only be remembered, but also protect the optimism of their policy takers? Insight Insurance companies receive tons of bad news every day that gets collected as highly specific data for auto and home products. Idea Using negative data to help new customers make fact-based positive choices. Film advertisement created by Miami Ad School, India for Sonnet, within the category: Finance.

A stunt in NYC to make parents realize that when it comes to drinking and driving, they’re not role models. Direct advertisement created by Miami Ad School, United States for Families against drunk driving, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Australia for Swinburne, within the category: Education.

This ad is aimed at people who don't have first aid training, and shows how helpless this can make you feel. It is a highly emotional depiction of a parent's protective instincts for her child. It's confronting, but not as confronting as the thought that you could have helped to save a life. Film advertisement created by The Brand Agency, Australia for St John Ambulance, within the category: Health.

PB & Who? Best enjoyed by the spoonful, small batch MaraNatha peanut and almond butters are “Too Good For Jelly.” So in its first-ever ad campaign, MaraNatha puts a sudden end to the famous, yet unhealthy sandwich relationship. This puts jelly into an emotional tailspin, captured in five stop-motion films, one for each stage of grief. More at www.toogoodforjelly.com. Film advertisement created by Terri & Sandy, United States for MaraNatha, within the category: Food.

DLB Group together with Xtreme Picture and the Anticancer Society of Venezuela wanted to send a message to society to prevent cancer in smokers, especially in people who have not started smoking yet. To smoke you need to have style. When you grab the cigar, you turn it on and give that first puff of smoke, it is appreciated how you are in your lifestyle, the passion you have and the attitude which you develop yourself with. What most people do not know is that 70% of people start smoking because they strongly believe that gives them style and 70% of those people develop cancer because of smoking. Film advertisement created by DLBGROUP, Venezuela for Anticancer Society of Venezuela, within the category: Public Interest, NGO.

The first Social Robot in the world that uses artificial intelligence for recycling. Is a prototype that can recognize and separate all waste autonomously. It is a robot that facilitates the correct recycling process. It can evaluate waste images in microseconds, and give feedback to a database which shares data with the rest of the network robots. So it creates a waste disposal system with a scalable network. IRBin a smart friend for a sustainable world. Experiential advertisement created by Wunderman, Peru for Tottus, within the categories: Public Interest, NGO, Retail Services.

Film advertisement created by Don't Panic, United Kingdom for Oxfam, within the category: Public Interest, NGO.

Film advertisement created by The Hive, Canada for Wonder Bread, within the category: Food.

Digital advertisement created by &Co, Denmark for Bianco, within the category: Fashion.

Your kids may not listen to you, but they will listen to batman. Film advertisement created by Miami Ad School, United States for Lego Batman Movie, within the category: Movies.

Ambient advertisement created by Dentsu, India for Helpusgreen, within the category: Public Interest, NGO.

Film advertisement created by VCCP, United Kingdom for comparethemarket.com, within the category: Recreation, Leisure.

The film from children’s rights organization BRIS illustrates a girl’s last day in school before Christmas break, how she sees other people’s joy and fellowship and feel left out. Throughout the ad she carries around a little robot. In the end of the film the robot comforts her and gives her company. The robot is a symbol for the new chat bot service Brisbot that deals with the same kinds of questions as a regular helpline. Brisbot is available directly in the mobile phone on messaging platforms - Kik and Facebook Messenger. It gives professional counseling, answers and advice for children directly in the chat. One of the most common and difficult problems that kids face today is a sense of hopelessness or loneliness. Many children that contact BRIS during the holidays talk about how they feel that everyone else is having a cozy time with relatives and friends, but that they feel left out and don’t have anyone to talk to. Film advertisement created by Garbergs, Sweden for BRIS, within the category: Public Interest, NGO.

Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.

Direct advertisement created by Friendship, Belgium for Looza, within the category: Non-Alcoholic Drinks.

Film advertisement created by Fallon, United Kingdom for Cadbury, within the category: Confectionery, Snacks.