International branding and design agency Trollbäck+Company today unveils a collaboration with Decoded Advertising to create a brand film for Penn State University. The short film, currently being used to excite potential Penn State students, which creates pride in those who already attend and also nostalgia in alumni, is made from video content supplied by Decoded and Penn State with editing, animation and typography by Trollbäck+Company. Creating a different kind of film Penn State wanted a visual asset that promoted the campus, facilities and university ethos, which they could proudly use across social media and web, that was compelling enough to play at big events. Elliott Chaffer, Executive Creative Director, Trollbäck+Company, says: “With the content Decoded Advertising and Penn State gave us, we created a visual strategic response that demonstrated the path we wanted to take. We knew it had to be punchy and vibrant. We brought the video to life by carrying out the editing and working on the typography at the same time, layering the text and music in the brand film and ultimately bringing everything together.” The musically driven and percussive brand film features the Penn State chant which plays out at football games – ‘We are Penn State’. The fast-paced film contains many examples of how to animate typography, including repetition of text, as well as words morphing into new words to create an interesting visual hook. Some words move slowly while others shoot across the screen to create impact. Small discovery elements appear throughout the film so that the video can be watched repeatedly, providing the viewer with surprises each time. It’s all in the edit Chaffer adds: “It’s complicated to get the pictures, music and words to work together. It requires the editor and animator to be in the same headspace and to work closely together, which is a process that we love. “It’s all about the rhythm and pace and how many frames there are. We know younger people are used to reading fast moving text online, and that allowed us to increase the speed of the text on screen in places. We’re very flexible about how we work with clients. On this project we were design and production partners which allows us to use our expertise in motion graphics to create a film we were all proud of.” Film advertisement created by Trollbäck, United States for Penn State University, within the category: Education.

The app enables discovering, sharing and creating sound identities for locations. Users simply drop a song on a specific place on the map and anyone with the app can listen to it. People can choose from over 30 million songs from Deezer’s library, and tag it to any place in the city. Sharing with others what they are listening at a location like a street, an art gallery, a graffiti on the wall, or a moment like a friend's party. In the future, this app will reveal the musical map of cities and areas. General Creative Directors: Fabio Fernandes, Eduardo Lima Designer: Fabiano Higashi Information Architecture: Ricardo Grego Technology: Jefferson Russo, Caio Franchi Project Director: Aline Veríssimo Digital Production: Hive Music: Deezer Digital advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Over 100,000,000 animals are involved in animal testing each year. Testmoji uses Apple’s new Animoji technology to create an awareness of this horrific abuse. Digital advertisement created by S.I. Newhouse School of Public Communications, United States for Apple, within the categories: Electronics, Technology, Public Interest, NGO.

Jamin, the largest candy store in the Netherlands we introduced ChocoTweets. We changed a tweet poem into real 140 chocoletters during the Sinterklaas period. Sinterklaas (Saint Nicholas)is the Dutch version of Santa Claus and visits Holland by boat every year. Children receive chocolate letters, small presents and everyone – young and old – writes each other Saint Nicholas poems. This year Jamin made the Saint Nicholas poem extra special, and more importantly, extra yummy. Because Jamin transforms your Saint Nicholas poem into a delicious ChocoTweet. On december 5th (Saint Nicholas birthday )the most popular ChocoTweets will be turned into real, delicious Jamin chocolate letters. Ambient advertisement created by JWT, Netherlands for Jamin, within the category: Food.

Film advertisement created by Family Business, Sweden for Betsafe, within the category: Gaming.

Film advertisement created by Havas, Argentina for Forbes, within the category: Media.

The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization’. The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a beautiful film is created. Film advertisement created by House of Radon, Sweden for Ericsson, within the category: Electronics, Technology.

In Belarus, about 5,000 criminals remain unpunished. Their identikits are hardly noticeable. We created 6 trial Facebook accounts of criminals to have them noticed by lots of people using the People You May Know algorithm (which suggests friends based on mutual information). By now, over 2,000,000 people saw them on People You May Know section. Vitaliy Shukan was caught a few months after the project had been launched. The project has already been adopted by the Ministry of Internal Affairs of Belarus as a criminal search tool. Digital advertisement created by TDI Group, Belarus for The Ministry of Internal Affairs of the Republic of Belarus, within the category: Electronics, Technology.

18–29-year-old Ukrainians do not vote. According to the research of the sociological group "Rating", only 36% of the age group took part in the last parliamentary elections in 2014. NGO Global Office together with ANGRY agency decided to call this youth for the snap parliamentary elections on July 21 in their own language. Action: The Ukrainian capital, Kyiv, is famous for its rave culture. The parties that take place here are among the biggest in Europe, such as CXEMA, Strichka, Brave! Factory. So, for this audience, we have created a bold social video in which the young people showed not the way the elders want to see it, but what it really is. We asked a famous Kievan DJ Dmitry Avksentiev to create a track. Results: The video was created specifically for Facebook, the most popular social network In Ukraine, and YouTube. For the first 5 days on Facebook, the video was watched by 500,000 people, on YouTube - more than 260,000 times. With more than 1,000,000 coverage in Ukrainian and Russian media. Film advertisement created by ANGRY, Ukraine for Global Office, within the category: Public Interest, NGO.

When fondness grows with age. A grandfather trying to sneak some sweets is caught red handed but is rewarded with some more; the same evening with a little help from Google.

Creative branding agency loyalkaspar has produced an installation of five colorful murals in New York City for ESPN’s US Open, with each mural depicting a participating athlete – Serena Williams, Roger Federer, and Naomi Osaka among them. The installation was used as the basis for a public event in the Dumbo neighborhood of Brooklyn, resulting in an anthem TV spot. This work comes off the back of several successful ESPN branding projects by loyalkaspar, including brand identities for College Football and Get Up. The mural project allowed the agency to shift focus from its strategic expertise and highlight their design and production capabilities. Working to a tight deadline, loyalkaspar sought to fuse artistry and sports fandom into a unique experience for New Yorkers that could then be shared on screens around the country. A sense of place Chief Creative Officer at loyalkaspar, Beat Baudenbacher wanted to ensure that the murals and spot positioned the US Open as a uniquely New York moment in contrast to tennis events in Wimbledon, Paris or elsewhere. “We wanted to create work that gave the US Open a sense of place, really capturing New York’s urban, eclectic dynamic and infusing the Open with that epic feel,” says Baudenbacher. So, once the murals had been assembled on site in Dumbo, with a picturesque view of the East River, visitors were invited to interact with the installation during loyalkaspar’s film shoot. The resulting spot shows New Yorkers of all types posing in front of the murals on a sunny day. Dynamic and joyful footage in front of the murals includes families and groups of friends posing for selfies, dogs chasing balls, and plenty of adorable children. A particularly powerful sequence sees two young girls twirling before the Serena Williams mural, then cuts seamlessly to ESPN footage of Serena performing her signature twirl on the tennis court. Using multiple filming tactics to capture the public interaction with the murals, loyalkaspar aimed to incorporate the vibe of the city and the US Open on as many levels as possible. A time lapse photographer captured the onslaught of visitors throughout the day and a crane camera was used for the spot’s final shot: the city skyline at sunset. The crane offered, in Baudenbacher’s words, a “dynamic and super epic scope.” Meanwhile small handheld devices allowed the loyalkaspar team to tap into the more intimate moments individuals had with the murals. Footage of the athletes was spliced in during post-production, always cleverly mirroring the action at the installation. Cutting through the noise For Baudenbacher and his team, perhaps the most exciting element of the brief was the chance to make the public part of the project. Not only did constructing the murals in a public space provide an opportunity for the anthem spot’s local vibe, it genuinely offered a chance for local audiences to connect with the ESPN brand. The event shut down the Dumbo pier on the day, generating curiosity even among New Yorkers who didn’t actively participate. Baudenbacher hoped the event would engage fresh audiences of all ages, genders, and races through the specific, personalized experience. To expand the activation’s reach, the murals have moved to the South Street Seaport through the end of the tournament for additional fan engagement. “Experiential events are becoming such a tool for connecting with audiences,” he says. “Being smart about putting on an event can serve as the foundation for a promotional campaign. Rather than a single experiential event, ESPN got the most fan engagement out of the campaign by hosting the installations in multiple neighborhoods and capturing footage to promote their US Open coverage as a TV spot. It elevates the work and cuts through the noise.”

Ambient advertisement created by OpusMultipla, Brazil for Campo Largo Furniture, within the category: Retail Services.

An advertising campaign was created for the first ever online insurance agency in Russia – Mafin. In video there are no ad cliches, it focuses on being honest: Mafin doesn’t care who their clients are in their everyday lives – heavy metal fans, robbers or kindest grandpas. The most important is who they are when they are driving. Film advertisement created by Possible, Russia for Mafin, within the category: Professional Services.

Film advertisement created by Africa, Brazil for Budweiser, within the category: Alcoholic Drinks.

Film advertisement created by Serviceplan, South Korea for Pampers, within the category: House, Garden.

A unique web series focusing on the people, passion and workmanship behind perfect driving moments. Watch all episodes at http://www.michelin.co.uk/every-gesture-counts Digital advertisement created by TBWA, France for Michelin, within the category: Automotive.

Final Frontier and Taiko Studios produced Airbnb China’s Chinese New Year film, a touching animation demonstrating how the brand’s properties can become homes away from home at a time of year where young Chinese are finding it increasingly difficult to return to their family hometowns. Spring Festival is the most important date on the calendar in China, when families separated by work and life necessities reunite, traditionally in the town where the children grew up. Titled “Fu”, the three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution. At the core of the film is the age old Chinese New year tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing "good luck comes", tying in to the overall campaign idea of turning traditional concepts on their head; in this case, 'home' coming to Jia Jia rather than the other way around.

Tire company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddlewheel of Hamburg's famous steamboat "Louisiana Star" was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe. Ambient advertisement created by Leo Burnett, Germany for Goodyear, within the category: Automotive.

An ambitious owner of a KFC located in the heart of the Northern Territory of Australia sets out on an epic adventure to gain the highest honour in international dining. Directed by Daniel Reisinger, it has already gained over 850M+ impressions worldwide! Content advertisement created by Ogilvy, Australia for KFC, within the category: Food.