Film advertisement created by Publicis, Turkey for D&R, within the category: Media.

Film advertisement created by BBH, India for Tapzo, within the category: Electronics, Technology.

Cafe Joe's print ad is a location based ad. By scanning a QR code the reader gets the directions to the nearest Cafe Joe’s branch, where he can enjoy a free cup of coffee while reading his magazine. Film advertisement created by Y&R, Israel for Café Joe, within the category: Recreation, Leisure.

Film advertisement created by Saatchi & Saatchi, Brazil for Pan-American Association of Eye Banks, within the category: Public Interest, NGO.

Digital advertisement created by Flash Factory, Italy for Golden Goose Deluxe Brand, within the category: Fashion.

Allianz - See you later

Audio advertisement created by McCann, France for Mouvement du Nid, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

“I’m going on a diet from now on!!” Everyone is passionate when they go on a diet and yet, sooner or later, we often find ourselves ordering a pepperoni pizza late at night. We all know how the story ends. We thought this could be the real moment when people need Passion. Passion not only to be used to achieve their ultimate dream but something to help them to achieve the little goals in their everyday lives. To help people, we got the idea from a theory known as the ‘Profess Effect,’ which says that the more you let people know your goals, the more responsibility you feel, and the more likely you are to achieve those goals. Based on this theory, we created a campaign to help consumers to achieve their everyday goals with Passion. First, we collected consumers’ insights on a promotional mobile site, where visitors can list their everyday goals. Then we turned them into real ads or “Willboards” which it then displayed around Seoul. Also, we made a campaign video to promote this Willboards campaign. The video is about a girl who achieved her goals thanks to the Willboards. Integrated advertisement created by INNORED, South Korea for Maxim espresso T.O.P, within the category: Non-Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Argentina for Sony, within the category: Electronics, Technology.

Digital advertisement created by DDB, Argentina for KY Gel, within the category: Health.

Union of the Baltic Cities Safe Cities Commission has produced three short animation movies about safety at home. As the Union of the Baltic Cities includes around 100 cities from the Baltic Sea Region, these animation movies were made without an actual word spoken, so that they can be clear for everyone.

Film advertisement created by LOLA, Spain for Líbero, within the category: Media.

Film advertisement created by TMI, Egypt for Lay's, within the category: Public Interest, NGO.

The international market desired advertising to support the playful personality of the Scrabble brand. The challenge existed in the broad cultural and language differences of the nearly 30 different markets the commercial would run in. To use this hurdle to our advantage, we created an eye catching piece using the imagined objects of a father, mother and son playing each other in an imaginary world of the board game which in the end becomes a real board game. This allowed us to effectively version out a small portion of the commercial for each market and use the game pieces to fit each language. Film advertisement created by Y&R, United States for Scrabble, within the category: Gaming.

Who could tell that having sex can actually cause urinary tract infections in women? And that peeing after sex can help avoiding it? Well, we could. But we decided to do it in a very nice way, almost like a pillow talk. Through a digital campaign, promoted by youtube pre rolls, we invited women for an online quiz that revealed their after-sex nationality. A fun and entertaining way to deliver a not so fun message: pee after sex to avoid UTIs. Digital advertisement created by McCann, Hungary for Urinal, within the category: Health.

To remind people to wash their face before bed, Bioré® skincare created digital billboards that call people out by name and face directly into their condo window. Each uses Census Ontario data to display the most common names for the apartment complexes they’re facing. Integrated advertisement created by John St, Canada for Bioré, within the category: Beauty.

Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.

Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Ambient advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.