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Film advertisement created by Dandelion, United States for Popchips, within the category: Food.

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Film advertisement created by David&Goliath, United States for Esperanza Immigrant Rights Project, within the category: Public Interest, NGO.

WVA

Most men do not feel comfortable expressing their feelings towards their father. But what happens when someone else does it in their place? On the occasion of Father's day, we conducted a social experiment starring real-life people. StuntSon was an actor who impersonated the son's voices and called their fathers to say the words their actual sons couldn't ever say. Digital advertisement created by Ogilvy, Greece for Dove, within the category: Health.

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Digital advertisement created by McCann, Germany for Stiftung Artenschutz, within the category: Public Interest, NGO.

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Ambient advertisement created by Ogilvy, Germany for Powerade, within the category: Non-Alcoholic Drinks.

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How do you show that Lidl has fresh fruit to cut price? By slicing the fruits with a samurai sword of course. Btw, do not try this at home… Film advertisement created by Volt, Sweden for Lidl, within the category: Retail Services.

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Film advertisement created by BBH, Indonesia for Happydent, within the category: Confectionery, Snacks.

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Film advertisement created by BSSP, United States for FootJoy, within the category: Retail Services.

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Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

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In the chaos of life, we often forget who we are and what the calling of our soul is. Sometimes all we need to do is, take a step back and introspect. This is exactly what fuelled our latest project ‘Home’ for Royal Enfield - it makes us ponder about the very nature of our existence, and question if we are missing a point when we say we need to go the distance. Maybe sometimes going forward could also mean taking a step back - to our roots.

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Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

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Direct advertisement created by Red Pepper, Russia for Vatel, within the category: Food.

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Film advertisement created by Contrapunto, Spain for Cruilla Music Festival, within the category: Recreation, Leisure.

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Digital advertisement created by VCCP, Spain for Madrid Fusion, within the category: Recreation, Leisure.

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Ambient advertisement created by BBDO, Brazil for HP, within the category: Electronics, Technology.

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Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now. Integrated advertisement created by McCann, Italy for UBREW, within the categories: Alcoholic Drinks, Professional Services.

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It’s getting harder and harder to focus on just one thing. And when it comes to UEFA Champions League matches, every blink could be crucial. Heineken decided to find and reward the most concentrated fans by challenging them to a stare-down with one of the most cool-headed football players — Andrea Pirlo. We created a website that tests the concentration of each visitor in a battle with Pirlo himself. Using AI-powered face tracking technology, we detected the movement of each player’s eyes, both on desktop and mobile devices. Those who managed to withstand Pirlo’s stare the longest without blinking or looking away won a ticket for an exclusive screening of the Final. Digital advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

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Three women, one big dream: to make a career in the Trucks Business. For International Women's Day Iveco wanted to tell the story of Judith Ehrmann, a truck racing team mechanic, Lorella Della Torre, who has carved out a career as Truck Sales Manager, and Oti Cabadas, a truck driver. Km after km, they have fought against prejudices and obstacles to lead the change of the truck world towards a reality without preconceptions and gender distinctions and pave the way for new generations of women who will find their passion in trucks. Content advertisement created by Ogilvy, Italy for Iveco, within the category: Automotive.

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Film advertisement created by Naked, Australia for Gidget Foundation, within the category: Public Interest, NGO.




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