Due to the covid-19 pandemic, schools have been closed all over the world. This violates one of the most fundamental rights of children: the right to education. More than 897 million children worldwide bear the consequences, both in the short and long term. Because for many children with a difficult home situation, school is not just about education, but above all about being able to go to a safe place. In the long term, children who are denied access to education risk ending up in child labour, crime or situations of abuse more quickly. Film advertisement created by Mutant, Belgium for Unicef, within the category: Public Interest, NGO.

TASK: To make Mastercard a multi-sensory brand by building a new channel of brand communication with the audience through senses that have not previously been used for advertising purposes. Engage the Atlas Weekend audience and reach an additional 1.5 million target audience with minimal media costs. SOLUTION: Let those who are unable to hear the sound—feel the sound. We invited the American music translator, Amber Galloway Gallego. Amber is the author of a unique style of translating music into sign language. At the event, she conducted a series of trainings for a Ukrainian team of sign language translators who also contributed to interpreting performances. At a special sensor field called #MastercardVibes, visitors with hearing impairments were able to feel the music through special built-in areas. Sound was experienced as never before, with some feeling its vibrations through touch. Special SubPac ripple vests made it possible to feel deep bass frequencies throughout the entire body. RESULTS: The total media coverage of the project was 17,455,039, which is 872% more than planned. More than 200 hearing impaired people took advantage of the #MastercardVibes activity. More than 100 songs were translated during the performances. Over 70 media resources lighted up the information for free. Thanks to a master class from Amber Galloway Gallego and her team, a new profession has emerged in Ukraine—sign language interpreters specializing in translating music. Experiential advertisement created by Adsapience, Ukraine for MasterCard, within the categories: Finance, Public Interest, NGO.

See the work at https://croaciaaudio.com Digital advertisement created by Loducca, Brazil for Croacia, within the category: Professional Services.

Film advertisement created by Dandelion, United States for Popchips, within the category: Food.

How do you advertise an outstanding TV-experience in High Definition? Especially for people who can’t yet see in HD? With a spot which is directly aimed at the target group. People who enjoy great movies at home on TV. People who - like filmmakers - share a passion for intense pictures and vivid details. And with an idea which focuses on the most important thing when watching TV – the eyes. The result? A story of warning, nicely wrapped as a fairytale. And of course with a twinkle in the eye: It’s the night all eyes left. Film advertisement created by Hello, Germany for HD+, within the category: Media.

We have worked on a brand ambassador’s campaign for International University of Valencia, in which the dutch artist and engineer Theo Jansen is our protagonist. The main message of the campaign is based on the University's objective of offering the most technological and innovative education to those all over the world. We do it through a piece in documentary format that connects the life and history of Theo Jansen with the values of the University, in the same way the artist and engineer connected art with science to bring it to life. Content advertisement created by Estimado Jose Alfredo, Spain for Universidad Internacional de Valencia, within the category: Education.

Film advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.

Direct advertisement created by Red Pepper, Russia for Vatel, within the category: Food.

Film advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.

URL: http://pogromcylimitow.pl Limit Busters 2 is a second edition of campaign made in cooperation with Orange Poland and Discovery Channel Poland based on popular TV series ‘MythBusters’ and local Orange brand heroes called Heart and Mind. The center of the campaign is a dedicated website: pogromcylimitow.pl where Heart & Mind proves that the heart (or actually Heart) can be a servant, monkey mind is a good thing, and the way to the heart does not have to pass through the stomach. In addition they will face with the conviction that LTE has an unlimited data transfer. Limits are routed by a form of six straight games available on the website. The user is asked to help in overthrowing limits. Heart and Mind repay with virtual badges, which player can share on Facebook or put on a profile picture, but also users can play for special prizes – mascots and t-shirts. Digital advertisement created by Lemon Sky, Poland for Orange, within the category: Electronics, Technology.

Integrated advertisement created by Cutwater, United States for Unison, within the category: Finance.

Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Kizik, an e-commerce footwear company known for their hands-free technology is debuting its first brand campaign this week. The campaign was created by Little Big Engine, which won the assignment after a review. The campaign will also incorporate direct-response (DR) advertising, which is part of the company’s success to date. Film advertisement created by Little Big Engine, United States for Kizik, within the category: Fashion.

Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald's TVC for 2012/13 by some of the top Mcdonald's Creative Directors from around the world. Film advertisement created by DDB, South Africa for McDonald's, within the category: Food.

The sun rises in a training room. A boxer is ready to step into the ring. He is determined. In a series of cuts plans, we discover sportsmen and sportswomen who get ready and repeat their scales tirelessly. We also see unknown persons for whom sport is a game, who enjoy the life. Inspiring slogans, that became a common thing in sports advertising, appear in overprinting. But at the very end, a voice-over reveals that this is not an advertising for any sports brand. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

Help raise money for the American Red Cross simply by donating flight bonus miles. Digital advertisement created by Miami Ad School, Germany for Red Cross, within the category: Public Interest, NGO.

Imagine thousands of children in need, needing to tell their life stories. On the other hand, imagine that, for technical reasons, books are printed everyday with blank pages. Realize that these two worlds could cross each other was our insight. Direct advertisement created by 3A Worldwide, Brazil for ActionAid, within the category: Public Interest, NGO.