Film advertisement created by Translation, United States for NBA, within the category: Recreation, Leisure.

Film advertisement created by Dandelion, United States for Popchips, within the category: Food.

Christmas during the winter is something Brazilians can only dream about. In fact, in Brazil, Christmas takes place during the hottest part of the summer. A boy wishes he could enjoy a snowy Christmas, and his mother finds out an ingenious way of fulfilling her son's Christmas wish. Film advertisement created by REF+T, Brazil for Mercado Livre, within the category: Retail Services.

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook. Digital advertisement created by Leagas Delaney, Germany for Leagas Delaney, within the category: Agency Self-Promo.

For the second year in a row, Samsung selected Ruben Latre of Hostage Films to direct and shoot the media campaign dedicated to its international social responsibility service. Latre travelled to Istanbul, Turkey to film The Samsung Academy, a vocational training program giving opportunities to young men and women from low-income families. This spot centers on Elif, a young women who, like so many of her peers, struggles to escape the intergenerational poverty that affects so many in the region. She is a particular source of pride to her mother, who never finished grade school. Digital advertisement created by Agenda, United States for Samsung, within the category: Electronics, Technology.

Digital advertisement created by Bensimon Byrne, Canada for Svedka, within the category: Alcoholic Drinks.

Film advertisement created by Auge, Italy for Cabrioni, within the category: Food.

Night Night, herbal drink that helps people fall asleep. They want to make their debut campaign for its first product launch. But with the difficulty of noticing the instant and obvious effects of "helps you fall asleep" in first trial, so instead of just advertising it, to demonstrate our product we created a brand-new practical solution that helps people get to sleep and experience our "fall asleep" benefit by themselves. By combining ASMR technology with all-time Thais favorite movies, "Mae Nak," - and "Bad Genius," we remade it into the weirdest version - "Watch to sleep version." Each movie's iconic scenes are re-shot and imitated both visual and sound, but with a twist of using ASMR technology in every process of making to create movies that actually help people get to sleep. For visuals, we make every scene of the film a repetitive loop throughout the movie. For sound, it helps relax the brain. Film advertisement created by Choojai & Friends, Thailand for Night Night, within the category: Non-Alcoholic Drinks.

Film advertisement created by Arnold, United Kingdom for Cineworld, within the category: Recreation, Leisure.

Digital advertisement created by Alquimia, Italy for HaiQ, within the category: Other.

Film advertisement created by Soho Square, India for Wild Stone, within the category: Beauty.

We were asked to devise an innovative concept to promote Sony PlayStation's 'Movies on Demand' service, to gain credibility for the service and highlight the superior experience. Taking movies as our starting point we pushed the brand outside of traditional channels. We tried to imagine what the ultimate movie experience would be like, creating three high-impact promos using 'immersive imaging' which were inspired by well-known movies. This technique uses 3D projection mapping as its starting point and combines it with traditional special effects, giving the viewer a supercharged experience, as the living room set is brought to life. Once again we were able to collaborate with some amazing creative talents in the FND Collective andMLF, who helped us to bring the campaign to life. Each film was carefully choreographed and timed to the animation sequence so that we could capture everything in one take, with no cuts, no post production and all in real time. The project combined real-life props, pyrotechnics and ninja puppeteers so we were able to blur the boundaries between the virtual and real. The three virals were uploaded to YouTube and have gained over 4.5 million views. Digital advertisement created by Studio Output, United Kingdom for PlayStation, within the category: Gaming.

Sometimes, it’s easier to find the courage to confide over a coffee. Film advertisement created by BBDO, Belgium for Douwe Egberts, within the category: Non-Alcoholic Drinks.

There are ugly Christmas sweaters. And there’s the #reallyuglysweater. Take a closer look at it and you’ll see: the normally oh-so-peaceful crib is being bombed in the midst of a Syrian refugee camp. An ugly but very real scene for all those struggling in Syria on a daily basis. Gents created the fashion statement of the year to showcase the other side of the holidays and to ensure a truly merry Christmas for all children. One ugly sweater at a time. More than 10.000 eur was raised to support the work of SOS Children’s Villages in Syria. Ambient advertisement created by Gents, Belgium for SOS Children’s Villages Belgium, within the category: Public Interest, NGO.

Direct advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

We go off the grid, physical as well as mentally in this short film revolving around the special state of mind that goes into trail running. Edson Sabajo of Patta Running Team (NL) elaborates on the aspect of leaving the inner city grid behind and seeking out the extra dimension to running in the wild. Together with TrackMafia founder Cory Wharton-Malcolm (UK) he goes in to details regarding the benefits of seeking out what it means to run without limitations. Digital advertisement created by Lead, Denmark for Mercedes, within the category: Automotive.

70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject. What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather, etc. Stray cats are social, and we use that to add multiplayer to our game. The cat you play as will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats. Experiential advertisement created by Miami Ad School, Germany for Xbox, within the categories: Gaming, Public Interest, NGO.

Direct advertisement created by Grey, Bangladesh for Regain, within the category: Health.

Film advertisement created by W Atjust, France for FNTP, within the category: Public Interest, NGO.

The campaign shows six people with different backgrounds, who want change in their lives but are afraid to talk about it to their loved ones for fear of rejection. Adam wants to leave his job but he’s never spoken about this project to anyone. Ginette wants to sing but she keeps it to herself. Eden took a big decision that changed his life. He never found the opportunity to thank those who supported him. Fatima wants to get married to her boyfriend but she doesn’t dare to tell him. Geneva wants to leave her company and start a new life. Midori has discovered a new side to herself. We asked them to face up to themselves in a mirror and explain their doubts and fears. But, there’s a twist and their lives will never be the same again. With “Know You Can’, AXA launched a signature that encouraged people to have faith in their goals certain in the knowledge that their partner AXA, was there to help them every step of the way. Content advertisement created by Publicis, France for AXA, within the category: Finance.