Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children. Ambient advertisement created by Mosaicoon, Italy for Assolatte, within the category: Non-Alcoholic Drinks.

Sound design / additional music composition / audio post: Bertus Pelser, Michiel Mullink / Amp.Amsterdam Project management: Maurice Paans / Amp.Amsterdam

Ambient advertisement created by Saatchi & Saatchi, Poland for Head & Shoulders, within the category: Health.

Ambient advertisement created by FCB, United States for Contours, within the category: House, Garden.

A challenge between the people and a cow, with a statue made of gum as a prize. Awesomeness and nonsense just reached a whole new level. Digital advertisement created by Miami Ad School, Brazil for Stride, within the category: Confectionery, Snacks.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Let your eyes get tricked by surprising optical illusions. ING’s Business Boost brings entrepreneurs together to find new perspectives on their business and open their eyes to different solutions. This is the director’s (un)cut by André Maat. Film advertisement created by JWT, Netherlands for ING, within the category: Finance.

Norway’s one of the most gender progressive countries in the world. Still, women working in the Norwegian financial sector earn 20% less than their male colleagues. In the days leading up to International Woman’s Day, The Norwegian Union of Financial Workers wanted to raise the general publics’ awareness of this problem. Working with local agency Morgenstern, the organization decided to illustrate this blatant unfairness by giving a group of children a taste of work life. The film is a simple yet powerful reminder of how spontaneously boys and girls alike react to obvious unfairness, and raises the question if our sensitivity to unequal treatment grows weaker as we grow older. The film was shared on The Norwegian Union of Financial Workers’ Facebook page, and has already gone viral in Norway. Film advertisement created by Morgenstern, Norway for Finansforbundet, within the category: Finance.

Who provides a break for those taking care of mentally ill relatives? The Runner, a new film by The National Family Association promoting Mental Health in Finland, takes a stand on the demanding nature of family care. Everyone needs a break from time to time, family caregivers too. When a family member becomes mentally ill, it affects family life in many ways. Film advertisement created by Havas, Finland for FinFami, within the category: Health.

Film advertisement created by AbbaSez, United States for Frontier Airlines, within the category: Transport.

Digital advertisement created by Miami Ad School, India for Always, within the category: Health.

In Peru, Christmas is the most celebrated holiday. But between spending, preparations and horrible traffic, it can also be a very stressful time. Especially this year. We’re finally qualified to the Football World Cup after 36 years, but between key player issues and political interference, the country is more stressed out than ever. Peruvian agency Independencia + Pragma set out to relieve this situation instead of launching another typical Christmas campaign. “The Baker’s Massage” (“El Masaje Panetonero”) is a new anti-stress therapy based on the kneading technique of Panetón Ricco’s master bakers (“Panetón” is peruvian sweet bread that is very popular during Christmas). The master bakers (now massage therapists) will visit the most stressful spots in the country throughout December in order to help out Peruvians during this difficult time of the year. Digital advertisement created by Independencia, Peru for Ricco’s, within the category: Confectionery, Snacks.

In 2012 Havaianas celebrates its 50 years by launching a limited edition of sandals which 100% of sales are going to be donated to the UNICEF. The sandal remembers the 90's when people started turning the sole to top inspiring Alpargatas to create the Top models. This film tells a little more about this rich history. Film advertisement created by BBDO, United States for Havaianas, within the category: Fashion.

The Gas Saving Burner, a stove that burns gas and saves it as well! This stove uses a very simple and cost effective mechanism, pressure lever, found everywhere in the local market. A pressure lever is adjusted to the gas pipe and activates the stove fire upon getting the pressure from the cooking utensil. Upon removal of the cooking vessel, the lever stops the gas flow. Direct advertisement created by Grey, Bangladesh for RFL Gas Stove, within the category: House, Garden.

Experiential advertisement created by McCann, Hong Kong for Cathay Pacific, within the category: Transport.

Film advertisement created by AnalogFolk, United Kingdom for a2 Milk Company, within the category: Non-Alcoholic Drinks.

Film advertisement created by gnet, United States for Call of Duty, within the category: Gaming.

Bank of America is presenting a unique event at Fenway Park on October 4th. Harvard Professor Michael Sandel is going to be interviewing an all-star panel on moral, civic and ethical topics. Digital advertisement created by Sleek Machine, United States for Bank of America, within the category: Finance.