Film advertisement created by Nishiko, Japan for Oita, within the category: Transport.

Film advertisement created by McCann, Germany for Sony, within the category: Electronics, Technology.

Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

It’s getting harder and harder to focus on just one thing. And when it comes to UEFA Champions League matches, every blink could be crucial. Heineken decided to find and reward the most concentrated fans by challenging them to a stare-down with one of the most cool-headed football players — Andrea Pirlo. We created a website that tests the concentration of each visitor in a battle with Pirlo himself. Using AI-powered face tracking technology, we detected the movement of each player’s eyes, both on desktop and mobile devices. Those who managed to withstand Pirlo’s stare the longest without blinking or looking away won a ticket for an exclusive screening of the Final. Digital advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Hallenstein Brothers launch their innovative High Performance Suit range with a TVC filmed at the iconic Bonneville Salt Flats in Utah. The campaign features motocross legend Carey Hart and crew putting the suits through the paces in the extreme desert heat. Film advertisement created by Lachlan McPherson & Friends, New Zealand for Hallenstein Brothers, within the category: Fashion.

Digital advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

Film advertisement created by Voskhod, Russia for Vesti Ural, within the category: Media.

Film advertisement created by Grabarz & Partner, Germany for Burger King, within the category: Food.

Film advertisement created by Ogilvy, Czechia for Pilsner Urquell, within the category: Alcoholic Drinks.

Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it. Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.

Film advertisement created by MK, Norway for Mitsubishi, within the category: Automotive.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Digital advertisement created by Darewin, France for Nobody From Nowhere, within the category: Media.

Film advertisement created by PPM, Brazil for Habib's, within the category: Food.

The spot embodies the sacrificial mood and feel of the holy month of Ramadan, by encouraging people to share what they love such as essentials for the fast, and Indomie Noodles. Film advertisement created by Noah's Ark Creative, Nigeria for Indomie Noodles, within the category: Food.

The creative concept "I've got Repower" is inspired by one of the best-known soundtracks in international pop music, and which in 1990 went to the top of the UK charts in just three months: The Power by Snap, rearranged ad hoc for Repower to celebrate the power of energy that infuses entrepreneurs and workers. The film enacts the most energetic side of entrepreneurs, startuppers, freelancers and workers in general, in an engaging and surprising way that, to the rhythm of music, are imbued with the positive and winning energy of Repower, a solid and reliable partner of the Italian companies. Film advertisement created by True Company, Italy for Repower, within the category: Industrial, Agriculture.

G-Star RAW introduces: G-Star RAW Certified Tailors. The campaign to extend the lifespan of your jeans, is developed in collaboration with The Family Amsterdam. G-Star RAW is launching a special tailor service in The Netherlands. In order to reduce your fashion footprint and stimulate consumers to get their jeans repaired, instead of throwing it away. Six local tailors have been trained and educated to denim experts, to make sure they can professionally repair your jeans when its broken. The service is offered for free to all customers in The Netherlands. The services will start as a pilot in The Netherlands. The six tailors are located in Amsterdam, Rotterdam, The Hague, Utrecht, Eindhoven and Den Bosch. G-Star is taking all costs for the reparation on them. Certified Tailors is a sustainability initiative which is part of the running RAW Responsibility program. Integrated advertisement created by The Family Amsterdam, Netherlands for G-Star RAW, within the category: Fashion.