Digital advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Adidas Paris trusts Birth Productions for the launch of its iconic Predator football boot, freshly redesigned for 2020. Our duo of directors, Yohan Ungar and Valentin Guiod, immerses us into the Parisian streets and bypasses its walls with a thrilling energy. The new generation of young players are competing, not always by the rules, because the smartest have sometimes to be unfair to win and impress. The film, through all these different formats, builds a relentless rhythm and a strong collage aesthetic.

Film advertisement created by David&Goliath, United States for Esperanza Immigrant Rights Project, within the category: Public Interest, NGO.

The Harlem Shake became a global Internet hype in no-time. Millions participated. They danced the Harlem Shake like they lost control of their body for a moment. There’s no message behind it, it’s just plain fun to watch. But we do have a clear message: Parkinson’s patients lose control over their bodies, forever. There’s no acting in this film. De main character, a Parkinson’s patient (and the chairman of the foundation), is shown shaking out of control as a result of lack of his medication. Shaking. Fun for some… Daily struggle for others. Film advertisement created by Saatchi & Saatchi, Netherlands for Parkinson Vereniging, within the category: Public Interest, NGO.

It's often impossible for people to take out their phones to call for help when they’re under attack. Scream Out by Shazam provides hands-free support by activating emergency calls upon the detection of distressed screams. This way, cries for help will always be heard. Digital advertisement created by Miami Ad School, Germany for Shazam, within the category: Electronics, Technology.

Film advertisement created by Think, Germany for Audi, within the category: Automotive.

Outdoor advertisement created by thjnk, Germany for IKEA, within the category: House, Garden.

Film advertisement created by Ogilvy, South Africa for Wellington's, within the category: Food.

Film advertisement created by Dandelion, United States for Popchips, within the category: Food.

Access to credit or financial institutions is not a given for everyone everywhere in the world. But the desire to build something for oneself still exists. By investing in microcredit we can all help entrepreneurial individuals achieve their dreams. This is the message Fitzroy wants to communicate in the new commercial for Oikocredit. Film advertisement created by Fitzroy, Netherlands for Oikocredit, within the category: Finance.

Ghost as the motor car for those that know great design is more than surface deep. Film advertisement created by Daughter, United Kingdom for Rolls-Royce, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Film advertisement created by PPM, Brazil for Habib's, within the category: Food.

The sun rises in a training room. A boxer is ready to step into the ring. He is determined. In a series of cuts plans, we discover sportsmen and sportswomen who get ready and repeat their scales tirelessly. We also see unknown persons for whom sport is a game, who enjoy the life. Inspiring slogans, that became a common thing in sports advertising, appear in overprinting. But at the very end, a voice-over reveals that this is not an advertising for any sports brand. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

Help raise money for the American Red Cross simply by donating flight bonus miles. Digital advertisement created by Miami Ad School, Germany for Red Cross, within the category: Public Interest, NGO.

Chanel has launched a new campaign for its Chance fragrance with a series of four fun and beautifully shot spots, created in partnership with production company BRF (B-Reel Films) director Eva Michon. The series highlights the four scents in the Chance collection, with each being brought to life by a group of diverse young female talent -- Angela Yen, Selah Marley, Belen Chavanne and Lily Newmark. The shoot was set in the picturesque cityscape of Venice, Italy. Each video looks into the individual muse’s narrative through a circular lens, which mirrors the shape of a bottle of Chance. The campaign plays off these narratives, encouraging consumers to “Choose Your Chance” and enter a world where anything is possible. Represented by Selah Marley, the daughter of singer Lauryn Hill, the original Chance is an optimistic scent that blends pink pepper, jasmine and ambery patchouli.

Digital advertisement created by VCCP, Spain for Madrid Fusion, within the category: Recreation, Leisure.

The ProblemThe target group of the Mercedes-Benz Sprinter think they can not afford one because Mercedes-Benz is often seen as a very expensive brand. In reality the Mercedes-Benz Sprinter is a really affordable option compared to other vans in its league.But because potential buyers think they can not afford a new van they go look for a cheaper alternative on the internet. To show people it’s better to spend a little more money on a brand new Mercedes -Benz Sprinter than buying a second hand van from the competition we did something different. The IdeaInstead of promoting the new Sprinter we started selling second hand vans of the competition. On the Dutch Ebay called Marktplaats, the number one site where people sell their cars, we placed fake adverts of our competitors. On first sight these seem to be normal adverts of people trying to sell their van. But when you browse the pictures you see a brand new Sprinter that is parked in the background. Big letters on the side of the Sprinter tell you that you be better of buying this brand new sprinter than the second hand van in the advert. When people call the telephonenumber they hear a voicemail of an angry car salesman that tells you to go to the Mercedes-Benz dealer. When they send an e-mail they receive an autoreply message.The ResultsThe adverts where viewed more than 20.000 times in one day, a normal Marktplaats ad just 20 times. Quickly it got picked up by Autoblog. nl, the biggest carblog in the Netherlands with more than 1 million unique visitors and after that other carblogs followed. It started a buzz on Twitter and also attracted Spitsnews. We received a large amount of voicemail and e-mail replies of people asking about the Sprinter. Two fake adverts on Marktplaats, a total cost of 150 Euros and a lot of free publicity turned this campaign into a real success. Digital advertisement created by N=5, Netherlands for Mercedes, within the category: Automotive.

Film advertisement created by Plum, United States for Gazelle, within the category: Retail Services.