1 facebook post. 1mom. 1 newborn. Over 1 million exposures in less than 1 week. Instead of going with traditional media, Huggies decided to touch ONE random mother, and give her an experience that EVERYONE will be talking about. This is how we did it: We asked our fans on our facebook page if they know of a soon to be mom. We made a list of all the names we got, and followed them on facebook until the first one gave birth. Then the big surprise happened. We wanted moms to know about Huggies Newborn diapers, the baby's FIRST diaper. Because every first moment is important. So we decided to strike on their FIRST moment outside the hospital. The ride home. A limousine turned into a nursery, waited outside the hospital to give her and her new born baby their first ride home together. The ride was accompanied with surprises all the way home. Giant billboards greeted her, people on the street held signs. Even the street signs were customized into baby signs and greetings from her friends and family were sent straight to the limo. And when she got home, another big surprise waited for her. The whole ride was filmed, and the video got over 1 million exposures within 1 week. Ambient advertisement created by smoyz, Israel for Huggies, within the category: House, Garden.

"When Donald Trump was running for president, the New York Times published a list of every place he insulted on the campaign trail. When he got elected, I decided to embrace the new political landscape and insult him 282 times right back, one for every item on that list.

Digital advertisement created by Johannes Leonardo, United States for New York City FC, within the category: Recreation, Leisure.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

House hunting can be an unpleasant experience. But in the Netherlands, they've found a way to make it much more entertaining. The Dutch bank ABN Amro is running a promotion all through December to help home sellers advertise their properties. To advertise it, it pulled off a hilarious stunt—building a mini roller coaster inside a home, which prospective buyers can tour while riding.

Audio advertisement created by FCB, New Zealand for Prime TV, within the category: Media.

Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.

A new traffic sign, just for the winter, to identify not the colder places, but the places with more people with cold, that is, street people and charities that need clothes. Ambient advertisement created by Mark+, Brazil for Renault, within the category: Automotive.

Film advertisement created by BETC, France for Canal+, within the category: Media.

Integrated advertisement created by Cutwater, United States for Unison, within the category: Finance.

Film advertisement created by Aimaq von Lobenstein, Germany for Auxmoney, within the category: Finance.

Film advertisement created by McCann, United States for USPS, within the category: Professional Services.

Access to credit or financial institutions is not a given for everyone everywhere in the world. But the desire to build something for oneself still exists. By investing in microcredit we can all help entrepreneurial individuals achieve their dreams. This is the message Fitzroy wants to communicate in the new commercial for Oikocredit. Film advertisement created by Fitzroy, Netherlands for Oikocredit, within the category: Finance.

Film advertisement created by 360i, United States for Watch Dogs, within the category: Gaming.

Film advertisement created by McCann, United States for Xbox, within the category: Gaming.

Ambient advertisement created by Saatchi & Saatchi, Guatemala for Pictionary, within the category: Gaming.

Film advertisement created by Publicis, Israel for Union Bank, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, Argentina for Sprite Zero, within the category: Non-Alcoholic Drinks.

Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

Film advertisement created by Leo Burnett, Spain for SELAE, within the category: Gambling.