Injuries are the only thing that separate athletes from their passion. Now, Powerade provides all the nutrients you need on the inside and the protection you need on the outside. Experiential advertisement created by Miami Ad School, United States for Powerade, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.

We were asked to devise an innovative concept to promote Sony PlayStation's 'Movies on Demand' service, to gain credibility for the service and highlight the superior experience. Taking movies as our starting point we pushed the brand outside of traditional channels. We tried to imagine what the ultimate movie experience would be like, creating three high-impact promos using 'immersive imaging' which were inspired by well-known movies. This technique uses 3D projection mapping as its starting point and combines it with traditional special effects, giving the viewer a supercharged experience, as the living room set is brought to life. Once again we were able to collaborate with some amazing creative talents in the FND Collective andMLF, who helped us to bring the campaign to life. Each film was carefully choreographed and timed to the animation sequence so that we could capture everything in one take, with no cuts, no post production and all in real time. The project combined real-life props, pyrotechnics and ninja puppeteers so we were able to blur the boundaries between the virtual and real. The three virals were uploaded to YouTube and have gained over 4.5 million views. Digital advertisement created by Studio Output, United Kingdom for PlayStation, within the category: Gaming.

Film advertisement created by Arnold, United Kingdom for Cineworld, within the category: Recreation, Leisure.

Direct advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

The campaign shows six people with different backgrounds, who want change in their lives but are afraid to talk about it to their loved ones for fear of rejection. Adam wants to leave his job but he’s never spoken about this project to anyone. Ginette wants to sing but she keeps it to herself. Eden took a big decision that changed his life. He never found the opportunity to thank those who supported him. Fatima wants to get married to her boyfriend but she doesn’t dare to tell him. Geneva wants to leave her company and start a new life. Midori has discovered a new side to herself. We asked them to face up to themselves in a mirror and explain their doubts and fears. But, there’s a twist and their lives will never be the same again. With “Know You Can’, AXA launched a signature that encouraged people to have faith in their goals certain in the knowledge that their partner AXA, was there to help them every step of the way. Content advertisement created by Publicis, France for AXA, within the category: Finance.

What it looked liked as another day at the office, will be soon transformed in an extraordinary extravaganza. Daydreaming or not, imagine if the flavours you’ve always dreamed of where inside the new Adagio Skyr. Film advertisement created by Havas, Portugal for Adagio, within the category: Food.

Film advertisement created by Soho Square, India for Wild Stone, within the category: Beauty.

Film advertisement created by Dandelion, United States for Popchips, within the category: Food.

Film advertisement created by Translation, United States for NBA, within the category: Recreation, Leisure.

Night Night, herbal drink that helps people fall asleep. They want to make their debut campaign for its first product launch. But with the difficulty of noticing the instant and obvious effects of "helps you fall asleep" in first trial, so instead of just advertising it, to demonstrate our product we created a brand-new practical solution that helps people get to sleep and experience our "fall asleep" benefit by themselves. By combining ASMR technology with all-time Thais favorite movies, "Mae Nak," - and "Bad Genius," we remade it into the weirdest version - "Watch to sleep version." Each movie's iconic scenes are re-shot and imitated both visual and sound, but with a twist of using ASMR technology in every process of making to create movies that actually help people get to sleep. For visuals, we make every scene of the film a repetitive loop throughout the movie. For sound, it helps relax the brain. Film advertisement created by Choojai & Friends, Thailand for Night Night, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Alquimia, Italy for HaiQ, within the category: Other.

Following on the heels of HSBC UK’s successful ‘We Are Not An Island’ platform, the new campaign marks the launch of HSBC’s new global purpose – Opening up a world of opportunity. The campaign explores some of the borders to opportunity that exist within our society. Film advertisement created by Wunderman Thompson, United Kingdom for HSBC, within the category: Finance.

Film advertisement created by Grey, Germany for Sensodyne, within the category: Health.

Ambient advertisement created by BBDO, Brazil for HP, within the category: Electronics, Technology.

Film advertisement created by Kabane, Canada for Portfolio Night, within the category: Professional Services.

Film advertisement created by David&Goliath, United States for New Amsterdam Vodka, within the category: Alcoholic Drinks.

After a wave of plastic waste hit the coasts of the Dominican capital in mid-2018, a lot of people, companies and brands have tried to find a solution so that it does not happen again. The laws that regulate the use and handling of these materials take time to be put into effect because Dominican consumer habits and daily purchases still depend on these materials. Alpha Inversiones, a brokerage firm that understands that investments can change the future of a person or a country, decided to apply its philosophy by converting its outdoor advertising into more than 1,000 reusable bags. The bags display the message, "This Bag was Once a Billboard" and now circulate in some retail outlets. At the same time, it requested by means of its social networks that its followers tag other brands prompting them to donate their billboards and thus continue to make bags to establish a new culture with habits of recycling and reuse. Outdoor advertisement created by Ogilvy, Dominican Republic for Alpha Inversiones, within the category: Finance.

Outdoor advertisement created by Twiga, Russia for LizaAlert, within the category: Public Interest, NGO.