We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.

Digital advertisement created by Kingsday, Netherlands for Flower Council of Holland, within the category: Industrial, Agriculture.

Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook. Digital advertisement created by Leagas Delaney, Germany for Leagas Delaney, within the category: Agency Self-Promo.

Film advertisement created by LOLA, Spain for Seat, within the category: Automotive.

Film advertisement created by Naked, Australia for Gidget Foundation, within the category: Public Interest, NGO.

Introducing "A pack of education", a cigarette vending machine turned into a donation box. Next to the brands displayed on cigarette vending machines we will add a "pack of education" label, allowing customers to easily donate their money for a pupil's education. Through a link on the receipt they can get in touch with the child they helped. This simple mechanism will help Teach for India turn a bad habit into something good. Education. Ambient advertisement created by Miami Ad School, Germany for Teach for India, within the category: Education.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

With countless boring cars on the road, it can sometimes feel like everything just blends into the background. But with Rukus by Toyota, this is never the case. Thanks to its sharp angles and head-turning looks Rukus always stands out, as demonstrated in this spot by Oddfellows, Sydney. Film advertisement created by Oddfellows, Australia for Toyota, within the category: Automotive.

Art Series Hotel’s have launched ‘Art in Micro’ an exhibition of micro art - the next big thing in the art world. Guests will be given the opportunity to win a trip for two to Le Louvre, Paris during their stay. On check-in they’ll be handed a magnifying glass, along with a catalogue of the artwork and prompted to find every micro art piece - some of which may prove to be all too tricky to see with just the naked eye. Experiential advertisement created by Thinkerbell, Australia for Art Series Hotels, within the category: Recreation, Leisure.

Direct advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Direct advertisement created by DDB, Spain for Herokid, within the category: Public Interest, NGO.

Film advertisement created by BBH, Indonesia for Happydent, within the category: Confectionery, Snacks.

Salles / Lobo Group, Patrizia Fanganiello / Lobo

easyJet started flying to Ibiza from Portugal for the first time. Being this an island known for its parties, we wanted to reassure our passengers that what happens in Ibiza, stays in Ibiza. How? Creating a t-shirt which material reflects the camera's flash, preventing any photographic record. Direct advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

You have the whole world at your feet with Volkswagen California. Explore what's hiding around the next corner, and wake up to new travel experiences every single day. Film advertisement created by Twenty Agency, Denmark for Volkswagen, within the category: Automotive.

Film advertisement created by David, Colombia for Virgin Mobile, within the category: Electronics, Technology.

Film advertisement created by DDB, Germany for Reebok, within the category: Fashion.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.