The sun rises in a training room. A boxer is ready to step into the ring. He is determined. In a series of cuts plans, we discover sportsmen and sportswomen who get ready and repeat their scales tirelessly. We also see unknown persons for whom sport is a game, who enjoy the life. Inspiring slogans, that became a common thing in sports advertising, appear in overprinting. But at the very end, a voice-over reveals that this is not an advertising for any sports brand. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

Road rage and traffic stress is a mayor issue in Denmark when it comes to car accidents. Flirt Coach Louise Scheele Elling and Europcar presents a feel-good video with tips for anger management when driving and having a great, happy road trip. Film advertisement created by Miffen, Denmark for Europcar, within the category: Automotive.

Ambient advertisement created by BBDO, Brazil for HP, within the category: Electronics, Technology.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Y&R, Italy for Advertball, within the category: Agency Self-Promo.

The Swedish Civil Contingencies Agency is responsible for issues concerning civil protection and public safety. With this campaign they want people to become more careful when it comes to sharing sensitive information on the Internet. We raised the question: “Why do we share information on the Internet, that we would never share elsewhere." Film advertisement created by Le Bureau, Sweden for Swedish Civil Contingencies Agency, within the category: Public Interest, NGO.

As the original warm cookie delivery service, Tiff's Treats is legendary. So, what better way to promote a legendary brand like Tiff's than with some legendary Texas Longhorns football stars? Film advertisement created by The Shop, United States for Tiff's Treats, within the category: Confectionery, Snacks.

Film advertisement created by Grey, Germany for Sensodyne, within the category: Health.

We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.

You have the whole world at your feet with Volkswagen California. Explore what's hiding around the next corner, and wake up to new travel experiences every single day. Film advertisement created by Twenty Agency, Denmark for Volkswagen, within the category: Automotive.

With countless boring cars on the road, it can sometimes feel like everything just blends into the background. But with Rukus by Toyota, this is never the case. Thanks to its sharp angles and head-turning looks Rukus always stands out, as demonstrated in this spot by Oddfellows, Sydney. Film advertisement created by Oddfellows, Australia for Toyota, within the category: Automotive.

Film advertisement created by Monkeys in Tuxedos, Egypt for OLX, within the category: Public Interest, NGO.

Digital advertisement created by Kingsday, Netherlands for Flower Council of Holland, within the category: Industrial, Agriculture.

Film advertisement created by AbbaSez, United States for Frontier Airlines, within the category: Transport.

Film advertisement created by Saatchi & Saatchi, Argentina for Sprite Zero, within the category: Non-Alcoholic Drinks.

The ambition is to inspire millions of children worldwide to see their home planet from a different perspective: from outer space. Inspired by the ‘overview effect’ – a major shift in perspective that astronauts have reported as showing the beauty and fragility of our earth – SPACEBUZZ is a non-profit mission to create ambassadors of Planet Earth that will help to protect our planet for future generations. It does this through a conceptual educational program that aims to mimic a real astronaut’s experience of going into space. The program – undergoing a research partnership with Tilburg University, The Netherlands – consists of a three-part mission structure supported with hands-on learning and a digital platform. As the ultimate part of the educational program, children are taken on a custom-engineered rocket that ‘launches’ into space, with a guided VR tour by ‘Flight Commander; and ESA Astronaut Andre Kuipers. On a low-orbit flyover of the earth, Kuipers points out the world’s natural wonders and inspires children to think differently about the earth, in order to inspire a generation that will aim to protect Planet Earth at all costs. The SPACEBUZZ education program and rocket were created in only 18 months, supported by private funding along with the scientific research partnership with Tilburg University to study the effects of VR in education. The VR simulation is preceded by a pre-mission and post-mission educational program, analogous to that of an actual astronaut. Following the pre-mission training program, children prepare themselves for the arrival of a rocket ship vehicle which virtually launches them into space. A post-mission program allows children to tell their astronaut story and share their experiences with friends and family.

2017 Lufthansa wants to inspire to travel. We want to show that travels give you more to take home than just selfies at the beach. We want to prove that all over this planet, there are places that can change you forever. Digital advertisement created by DDB, Germany for Lufthansa, within the category: Transport.

Witness Nissan Navara drivers find surprising new ways to get through various moments of their days thanks to their pickup trucks. From a lazy way to fish, to creatively unload a ton of cargo, turn a construction site into a golf course, even confront a bull and more. Under the claim “Whatever your day looks like” the campaign illustrates the different lifestyles and work environments where the vehicle is at home. Pursuing a tailor-made approach to the markets and our audience of small business owners who go through days that are never alike and often have to wear different hats, as the product itself. Film advertisement created by Digitas, France for Nissan, within the category: Automotive.