To make Norwegian students abroad come home to finish their degree, we offered them a familiar taste of home. Direct advertisement created by TRY, Norway for BI Norwegian Business School, within the category: Education.

According to a huge gender issue reports, it’s a powerful motivation to overcome a tall challenge with their partner, which leads the husband and wife to work together and bring a better atmosphere and relationship between each other. Thus, to embrace a perfect marriage by breaking down the rules that to reborn of the hair is impossible is the key point. People have to know how to do and what is the process of it. As the Japanese tea ceremony(茶道), one of the representative of the manner of classic Japanese rigorous culture. It emphasizes the respective matters and the way people value the traditional process. The gorgeous gesture and experience is also the way we want to point out about the discipline of “the way of tea, the way of scalp”, inflecting to the importance of protecting and maintaining good condition of hair and scalp. As a result, clean, conditioning treatment and reborn is the professional-recommended process arousing the dead cells back to life again. And the way to create a harmony marriage. Film advertisement created by Rules Creative, Taiwan for ÂGE D’OR, within the category: Beauty.

Film advertisement created by Saatchi & Saatchi, Israel for Yotvata, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Ogilvy, India for World For All, within the category: Public Interest, NGO.

Film advertisement created by CustomInk, United States for CustomInk, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, United Kingdom for BT, within the category: Media.

Students in apprentice training centres and vocational education colleges are twice as likely to smoke (47%) than their counterparts in general and technological colleges (22%). So how do you motivate them to stop smoking? ici Barbès took up the challenge by creating the Tabado Games for the National Cancer Institute (INCa), which coordinates a school anti-smoking program, Tabado, in conjunction with stakeholders in local health promotion. Tabado Games take the codes of the world of sport to offer students and teachers the opportunity to take part in a challenge between schools during the school year. This year the aim of the National Cancer Institute and local health promotion actors is to motivate and support 140 schools, or more than 60,000 students, to quit smoking. Effective, free and motivational, the Tabado programme has already proved its worth, with the new structures resulting in twice as many people quitting. Integrated advertisement created by ici Barbès, France for Institut National du Cancer, within the category: Public Interest, NGO.

Experiential advertisement created by Anomaly, United States for Crown Royal, within the category: Alcoholic Drinks.

Ambient advertisement created by Tudo, Brazil for Itau, within the category: Finance.

Film advertisement created by Ogilvy, India for Cadbury, within the category: Confectionery, Snacks.

A study commissioned by Diesel to a reputable Finnish research centre revealed, “90% of adults between 18 and 75 are no longer able to perceive and live the true Magic of Christmas”. When did you last want something so much that you were electrified with joy? To relive the real feeling of Christmas, Diesel and SuperHeroes Amsterdam have hypnotised customers to believe they are 5 years old on Christmas morning. The results are collected in a film trilogy named “The Magic of Christmas”. Is it real? You bet it is. The three episodes are followed by a special behind-the-scenes, called ‘Behind the Dreams.” Watch it here: http://www.youtube.com/watch?v=Qt5SXlabEoQ Film advertisement created by SuperHeroes, Netherlands for Diesel, within the category: Fashion.

Film advertisement created by Huxley Quayle von Bismark, Canada for Toronto Community Foundation, within the category: Public Interest, NGO.

Released following the 20-year anniversary (April 20) of the 1999 Columbine shooting. High school students now describe fear as a part of every school day. Active shooter drills and lockdowns, unannounced and not revealed as such until afterwards, have now become a part of their curriculum. AreWeNext is a group of students and parents who believe this is not acceptable, who are done responding to school shootings with thoughts and prayers. They ask viewers to join them in demanding change. Film advertisement created by BooneOakley, United States for Are We Next, within the category: Public Interest, NGO.

Context: A creative director does not rest. Is constantly interacting and intervening with what surrounds it. So not only evaluates the cases, the awards, the other works on the street, or ghosts. A real advertisng man is everything, because everything is beautiful or ugly. Insight: The most beautiful things in our life are the ones in our hearts. Idea: When placing an NFC (near field communication) chip next to your heart, the creative director created the perfect gallery for his art of living, which exposes only the most beautiful things in our lives. Ambient advertisement created by Felismina, Portugal for Felismina, within the category: Agency Self-Promo.

Film advertisement created by Leo Burnett, France for Sidaction, within the category: Public Interest, NGO.

Film advertisement created by Belgiovane, Australia for Selleys, within the category: House, Garden.

Digital advertisement created by Lg2, Canada for NABS, within the category: Professional Services.

Integrated advertisement created by Grey, Thailand for Pantene, within the category: Beauty.

Digital advertisement created by Buzzman, France for Burger King, within the category: Food.