Film advertisement created by Ogilvy, India for BMW, within the category: Automotive.

Want revenge for Brexit? Then join Paddy Power and Louis Walsh in voting for the UK in the Eurovision Song Contest this Saturday. After all, if they win, next year they’ll have host the festival which means welcoming to their shores thousands of the people that Brexiteer politicians like May, Mogg and Nigel Farage love two mucht: Europeans! So what do you say Europe, are you with us? Because a victory for the UK, is a triumph for the EU. Digital advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by DDB, France for National Geographic, within the category: Media.

Uncontrollable shaking: it’s the most commonly recognized symptom of Parkinson’s. But not so recognized is how many young people are affected by the disease, a sobering and little known fact highlighted in an emotive new campaign for Parkinson’s NSW. Developed by J Walter Thompson Sydney and launched to coincide with World Parkinson’s Day, the powerful film ‘The Hold’ was directed by industry legend, David Denneen through Filmgraphics. It features an elderly man and his daughter holding hands, to subdue the father’s shaking. Or though it seems. It is then revealed that it is in fact the young woman whose hands are shaking, and she is the one who is living with Parkinson’s. Film advertisement created by JWT, Australia for Parkinson's NSW, within the category: Public Interest, NGO.

Taiberg was bored. So he took the most quacksalvering and magnificent thought of his cerebral loops and cast it into an unprecedented shape: The Cancealed Can. The ultimate spray can-camouflage for all of you harmonic-hedonistic flagship artists with the required dose of realness. So venture forth, beloved street artists and stick your art on walls all over the world – without having to stop. Direct advertisement created by Jung von Matt, Germany for Taiberg, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by FCB, South Africa for Toyota, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Richmond Sausages, within the category: Food.

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For 75 years, Kit Kat kept saying "Have a Break, Have a Kit Kat". Entering the Facebook era, we offered our fans easy-to-digest content, that should be seen as the break itself: a daily dose of funny news, posted at 13:55 sharp. We commented upon the most important events in a Kit Kat way, illustrating it cleverly. Digital advertisement created by Interactions, Romania for Kit Kat, within the category: Confectionery, Snacks.

The Stepan Razin brand, owned by Heineken since 2005, is a St. Petersburg beer with a rich history. For many generations of Leningrad and St. Petersburg natives, it was synonymous with trusted local beer. At the beginning of the 21st century, Stepan Razin had about a quarter of the beer market in St. Petersburg, but gradually, under the pressure of competitors and legislative restrictions, its market share began to decline, especially among the active young audience. By 2020 we have almost completely relaunched the brand. A recognizable feature of "Stepan Razin" became the regularly released collectible series of cans with original designs associated with St. Petersburg and FC Zenit. The can has become the basis of our communication under the limitations of the dark market. But in 2020, a pandemic was added to the restrictions of the dark market, complicating the situation for "Stepan Razin". How can we get marketing bonuses from FC Zenit sponsorship if the stadium is closed to fans? "You will never be alone" — this line of the Zenit anthem became especially important during the pandemic when the stadiums became closed to spectators. The fans support their team as passionately and emotionally as before, but how to get that support across to the team? How to make sure that Zenit and the fans are still "not alone"? Our creative idea is "Beer can shout for team: support Zenit at home like you would do at the stadium, together with "Stepan Razin". It was clearly reflected in the mechanics — the fans, who could not support the team in the stands because of the pandemic, collected new versions of chants from our cans, photographed them, and posted them with a hashtag on social networks. Submitted chants, written in the brand typeface, appeared on the huge LED panel between the first and second tiers of the Zenit Stadium during matches. This, firstly, provided the team with the necessary support on the way to the championship, and secondly, allowed the brand to bypass the restrictions of the dark market and get into the TV broadcasts of matches. Integrated advertisement created by Great, Russia for Stepan Razin, within the category: Alcoholic Drinks.

Film advertisement created by Interone, China for BMW, within the category: Automotive.

Film advertisement created by Taxi, United States for Applegate Farms, within the category: Food.

Direct advertisement created by Saatchi & Saatchi, United Arab Emirates for Freedom Pizza, within the category: Food.

Film advertisement created by Barkley, United States for March of Dimes, within the category: Public Interest, NGO.

Film advertisement created by McCann, United States for Ad Council, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gaming.