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Film advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

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Content advertisement created by DDB, France for Hennessy, within the category: Alcoholic Drinks.

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Film advertisement created by Y&R, Peru for Vida Mujer, within the category: Public Interest, NGO.

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In the 1980s, A&W tried to compete with the immensely popular McDonald’s Quarter Pounder by offering a bigger, juicier 1/3 pound burger at the same price. Unfortunately, Americans aren’t so great at math. Confused consumers wrongly assumed that 1/4 was bigger than 1/3 (You know, because 4 is bigger than 3) and the whole experiment went down in history as a huge marketing fail. Leaders of the beloved QSR chain—founded in 1919 and the oldest in America—have spent every waking moment since this embarrassing fiasco crunching the numbers, employing a team of top mathematicians and the creative services of ad agency Cornett in an attempt to bounce back with a burger so big and a message so clear that no one in their right mind would think it’s smaller than a puny Quarter Pounder. And they’ve done it! A&W is launching the 3/9 Pound Burger with a dramatic reenactment of the “Eureka!” moment that led to this possibly Nobel Prize-winning revelation about burger math. Cornett’s video features A&W mascot/math prodigy Rooty the Great Root Bear solving the unsolvable equation. In addition (math pun), a number of creative assets like window clings, table tents, branded memes and GIFs were created for the promotion. Integrated advertisement created by Team Cornett, United States for A&W, within the category: Food.

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Digital advertisement created by Alkemy, Italy for 1930 Speakeasy, within the category: Recreation, Leisure.

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The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch Film advertisement created by Leo Burnett, Switzerland for Federal Office of Public Health Switzerland, within the category: Public Interest, NGO.

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Everything begins at that magical moment when you open a KEAN juice. Don’t hold back. Let the juicy swing music and the WOW feelings carry you away. Film advertisement created by Ogilvy, Cyprus for KEAN, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

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Digital advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

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Experiential advertisement created by McCann, Puerto Rico for Dentyne, within the category: Health.

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The Mens Collective is a session based men’s club that challenges men to talk about who they are and what it means to be a man in today’s world. Digital advertisement created by Magnum Opus Partners, Australia for The Mens Collective, within the category: Public Interest, NGO.

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Film advertisement created by Wieden + Kennedy, United Kingdom for Hudl, within the category: Electronics, Technology.

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Direct advertisement created by Beats Below the Line, Brazil for Klein Bier, within the category: Alcoholic Drinks.

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Film advertisement created by Ron Foth, United States for Columbus Zoo, within the category: Recreation, Leisure.

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Digital advertisement created by Naked, United Kingdom for Shots Awards, within the category: Professional Services.

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Pinterest Page: http://pinterest.com/planafuneral Digital advertisement created by Grey, Australia for TAC, within the category: Public Interest, NGO.

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Saga Seaweed accounts for app. 1/4 of the all Japan seaweed production, and it has been # 1 for 13 straight years. The secret of this deliciousness is the strut farm grown method: using the 6 meters difference of tide levels, which is the unique feature of the Ariake sea. To let the public know about the brand and the deliciousness of “Saga Seaweed,” which is the largest volume and the best quality in Japan, Saga city launched “Saga Seaweed Business Card Seaweed Project“. The purpose of the “Saga Seaweed Business Card Seaweed Project” is to communicate its deliciousness clearly. 50 Saga Seaweed Celebrities who love Saga Seaweed will give out edible business cards made of Saga Seaweed, which are cut with the latest laser technology, to 100 non-Saga residents within a month. Direct advertisement created by Geometry Global, Japan for Saga, within the category: Food.

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Film advertisement created by The Monkeys, Australia for Gulf Western Oil, within the category: Industrial, Agriculture.




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