What if on the busiest shopping day of the year, in a coupon-supported category, we hacked all competitors' coupons? We asked the audience to share with us the coupons from other players and, with our "purpleficator ray", we enabled some as a James coupon. Digital advertisement created by F.biz, Brazil for James, within the category: Retail Services.

Digital advertisement created by TBWA, United States for Nissan, within the category: Automotive.

Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Film advertisement created by BBDO, New Zealand for Mitsubishi, within the category: Automotive.

Digital advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Health.

Film advertisement created by BBDO, Turkey for Smart, within the category: Automotive.

Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Film advertisement created by Retroviral, South Africa for Russell Hobbs, within the category: House, Garden.

MTI Ltd., the company behind the a women’s health mobile service, “Luna Luna” alongside “Dotest” the ovulation test sold by Rohto Pharmaceutical Co., Ltd have come together to create a support project for couples called the “Hand in Hand Project”. In order to bury the gap of traditional marriage roles during fertility treatment, an instruction manual called, “THE MOST LOVING INSTRUCTION MANUAL” has been made to give to the husband (it is a prototype). The tendency for women to get married later in life has given Japan one of the highest rates of advanced age maternities in the world. Around 470,000 women are currently involved in some kind of fertility treatment, which is called “Nin-Katsu” in Japanese. Child care journalist, and mental health counselor Mr. Toshimasa Ota supervised the creation of an instruction manual that connects the differences of the heart and body’s rhythm that occur every month in a woman. To explain the woman’s voice clearly, booklets explaining necessary knowledge of what to expect during a woman’s monthly menstrual cycle are broken into four categories: Warning, Specifications, Maintenance, and Troubleshooting, and finally a letter written by the wife to her husband. Furthermore, the hormonal changes that occur causing fluctuating changes in a woman’s physical and mental condition each month are explained in a sensible way. The wife’s body temperature and emotional changes that occur each month are explained by using the woman’s data to create a jigsaw puzzle that when arranged show the fluctuations visually with changing colors, also a CD with an original song created using the wife’s personal data is included. Digital advertisement created by Drill, Japan for Hand in Hand Project, within the category: Health.

Film advertisement created by BBDO, Israel for Hubba Bubba, within the category: Confectionery, Snacks.

Cafe Joe's print ad is a location based ad. By scanning a QR code the reader gets the directions to the nearest Cafe Joe’s branch, where he can enjoy a free cup of coffee while reading his magazine. Film advertisement created by Y&R, Israel for Café Joe, within the category: Recreation, Leisure.

Film advertisement created by Laughlin Constable, United States for FRAM, within the category: Automotive.

On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert. But... Ambient advertisement created by JWT, Italy for Heineken, within the category: Fashion.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

New video for Qmusic, a Dutch national radio station, where we found out how long it took before we got help with something small... (1.5 hours) and when someone helped, we surprised the unknowing guy with a big surprise for the small gesture.

Film advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.