In our new top-to-bottom rebranding campaign for jewelry retailer Jared, we created something that celebrates devotion in all its forms. The work here depicts vignettes with roles reversed, reimagined and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal. All proving that the desire to commit ourselves deeply to another person is something we all share, even if the players in every story are different. Film advertisement created by McKinney, United States for Jared The Galleria of Jewelry, within the category: Personal Accessories.

KnowNo is an awareness project created to clear up the gray area around consent. Starting with a street performance and video leading to a simple online quiz, the campaign delivers an important message to women, men, parents, educators, lawmakers and especially to victims. It further defines what “no” really means, making the fine lines of sexual consent undeniably clear. The video is composed with permission from Lady Gaga and Dianne Warren to the instrumental version of "Til it Happens to You.” Ambient advertisement created by Marc, United States for KnowNo, within the category: Public Interest, NGO.

Film advertisement created by Droga5, United States for Under Armour, within the category: Fashion.

Digital advertisement created by N2, Finland for Helen, within the category: Industrial, Agriculture.

Film advertisement created by Maitri, India for Vasan Eye Care, within the category: Professional Services.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics. Film advertisement created by Humanaut, United States for Organic Valley, within the categories: Food, Non-Alcoholic Drinks.

Digital advertisement created by McCann, Poland for CI Games, within the category: Gaming.

Ambient advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Marking the back to school term, Preventable together with BCAA Traffic Safety Foundation and the District of West Vancouver have launched an optical illusion geared to making drivers slow down at high-risk intersections. The optical illusion of an illustrated girl chasing a ball has been placed on the road northbound at 22nd street in West Vancouver. There are signs leading up to it saying "you're probably not expecting kids to run out on the road" to prepare drivers. The installation is meant to draw attention to the risk of children running into the street and was carefully tested before being put in place. It is in place for a few days only and is being monitored as a pilot to ensure pedestrian and driver safety are not risked. The illusion rises up gradually from about 100 feet away as not to surprise drivers, and it fades away by the time a driver approaches. Ambient advertisement created by Wasserman, Canada for BCAA, within the category: Public Interest, NGO.

Convey the benefits of the Subaru Outback Boxer Diesel's new Lineartronic transmission, which gives the smoothest diesel ride ever. Film advertisement created by Cogent, United Kingdom for Subaru, within the category: Automotive.

Film advertisement created by Aimaq von Lobenstein, Germany for Head, within the category: Recreation, Leisure.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident. This product has been launched with an innovative print ad that requires your iPhone to complete the message. Ambient advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

Ambient advertisement created by Publicis, Portugal for Oficina do Açúcar, within the category: Food.

Digital advertisement created by Rosapark, France for Monoprix, within the category: Retail Services.

Digital advertisement created by John St, Canada for WWF, within the category: Public Interest, NGO.