What if on the busiest shopping day of the year, in a coupon-supported category, we hacked all competitors' coupons? We asked the audience to share with us the coupons from other players and, with our "purpleficator ray", we enabled some as a James coupon. Digital advertisement created by F.biz, Brazil for James, within the category: Retail Services.

Digital advertisement created by TBWA, United States for Nissan, within the category: Automotive.

Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.