Experiential advertisement created by Zulu Alpha Kilo, Canada for Consonant Skincare, within the category: Beauty.

Scotch Super Glue 3M is the glue with the higher quality perception in Guatemala, but also the most expensive. It had trouble convincing a 70% of their target; which earn US$500 per month, and make their decisions based on price and not quality. We had to be where that 70% were doing their shopping. Creating the only place impossible to resist to this target. A discount store. Idea: Scotch Super Glue 3m Presents: ReStore. We collected the damaged products from decoration houses that weren't able to sale. And in the most popular mall in the city we opened a store where we sell broken items at the price of a Super Glue pack. Instead of saying how good the product is, we made inevitable to put us to the test. Direct advertisement created by BBDO, Guatemala for Scotch, within the category: House, Garden.

Digital advertisement created by McCann, Israel for Hamashbir, within the category: Retail Services.

Photographer: Todd Wawrychuk / ©A.M.P.A.S. Digital advertisement created by 180LA, United States for Hollywood Costume Exhibition, within the category: Recreation, Leisure.

This is a measure to arouse interest in Red Bull Race Day. Focusing on the roaring sound of racing machines, we created a flip book with a super-difficulty level using a cartoon-like onomatopoeia expression unique to Japan. Film advertisement created by dentsu inc., Japan for Red Bull Japan CO., within the categories: Non-Alcoholic Drinks, Sports.

The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch Film advertisement created by Leo Burnett, Switzerland for Federal Office of Public Health Switzerland, within the category: Public Interest, NGO.

Film advertisement created by Brick, Turkey for Rockstar, within the category: Non-Alcoholic Drinks.

Film advertisement created by Laundry Service, United States for Hennessy, within the category: Alcoholic Drinks.

Film advertisement created by CJ WORX, Thailand for Axe, within the categories: Beauty, Health.

Film advertisement created by Heimat, Germany for Hornbach, within the category: House, Garden.

Who can understand the myriad hues of black better than a person who's lived in darkness since he was 6 months old? To introduce its All-Black fabric collection, Raymond came out with a film which is an intriguing yet poetic ode to black fabric. We realize towards the end of the film that the ode is delivered by a blind poet - it is his interpretation of black. It has slick fashion colliding with a narrative that’s just as intriguing as it is lyrical. The narrative has a consistent progression, building human attributes into the color black and leading up to a striking touch of authenticity in the end - The film features Jugpreet Bajwa, an Indo-Canadian singer and writer who’s visually impaired. Film advertisement created by Grey, India for Raymond, within the category: Retail Services.

Film advertisement created by BEING, France for Wiser, within the category: Electronics, Technology.

Between 2002 and 2011, Maisels et al (2013) estimate that the world’s forest elephant population was reduced by 62% due to illegal ivory trade. Prior to this, between 1979 and 1989, half of all Africa’s elephants were lost to the ivory trade, according to pan African census data. NY-based production company Picture Farm strove to bring to the initiative to light with city-dwellers who may feel distant from the cause in the organization's short film by the same name. The film captures the two Samburu warriors, Benjamin Loloju (pictured right) from Save The Elephants and Letoiye Serenoy from Elephant Watch Camp in Samburu National Reserve on their first ever voyage outside of Kenya. Both warriors grew up in Samburu surrounded by elephants and now use their expertise and knowledge to protect them.

Digital advertisement created by Civilization, China for Levi's, within the category: Fashion.

Argentine films enjoy an excellent reputation among filmmakers and movie buffs. As for Argentines themselves, their reputation is slightly more – complicated. “Transplant” takes a light-hearted look at these contrasting perceptions for the Argentina New Cinema (ANC) film festival, held December 2-4 at Hollywood’s Egyptian Theater. Film advertisement created by Conill, United States for Argentina New Cinema, within the category: Recreation, Leisure.

Film advertisement created by The Brand Agency, Australia for The One Club, within the category: Professional Services.

The woman deceived by Don Juan. Ambient advertisement created by JWT, Ecuador for Teatro Sánchez Aguilar, within the category: Recreation, Leisure.

Film advertisement created by Wunderman, Brazil for INATAA, within the category: Public Interest, NGO.