After ‘Don’t Scroll and Drive’ and ‘Don’t Emoji and Drive’, this year GTB launches, on Instagram, ‘Don’t Tap and Drive’. This campaign refers to the single gesture that millions of people do every day: tapping on the touch screen. The on air campaign includes the publishing of three pictures of a zebra crossing on the road. Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example. The campaign is fully optimized for IOs. Digital advertisement created by GTB, Italy for Ford, within the category: Automotive.

Ambient advertisement created by Gelia, United States for Independent Health Foundation, within the category: Public Interest, NGO.

Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Conversations, a unique exhibition of their paintings GAVE THEM A PLATFORM TO ESTABLISH A DIALOGUE WITH THE WORLD while giving an opportunity to the world to COMMUNICATE BACK. A simple device enabled people to listen to what the child had to say, and then record their response, thus completing the conversation. An integrated communication approach using different mediums raised awareness. The facebook app allowed the Conversations to continue well beyond the event. As a result, the event garnered over 3000 patrons and helped raise over 225,000 dirhams. But since our task was more than just achieve numbers, the real reward came in the form of joy and happiness the children felt when they heard those priceless words of encouragement. Conversations is now a permanent platform that will continue to showcase the artistic talents of these children, making them feel EXCEPTIONAL rather than an exception. Ambient advertisement created by DDB, United Arab Emirates for Alserkal Avenue, within the category: Education.

Film advertisement created by Wieden + Kennedy, Brazil for Comedy Central, within the category: Media.

2019 Clio Juror: Elise Butt Film advertisement created by BBDO, United Kingdom for Libresse, within the category: Health.

Creative agency Humanaut has created a new advertising campaign for Suja, the largest brand in the ultra-premium juice category. The work is breaking this week. Humanaut is Suja’s agency of record and has been working on its digital campaign efforts since 2016. This is the brand’s first video production and integrated marketing campaign. “Drink Plants” celebrates the natural, unbelievable power of plants we often take for granted and highlights the fact that Suja is organic, cold-pressed and as close to nature's pure energy as a juice can get. Humanaut produced seven executions in all: a hero ad that clocks in at 1:30, two :30s, two :15s and two :06s. The 90-second spot is a speed lesson on plants and photosynthesis that explains how the process—along with Suja’s cold-pressed production—results in Pure Delicious Energy. Film advertisement created by Humanaut, United States for Suja, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, India for Unilever, within the category: Public Interest, NGO.

Ambient advertisement created by JWT, Peru for Laive, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Dentsu, Japan for Beams, within the category: Retail Services.

Fundraising is broken. More people than ever are in need, but on the street, fundraisers are ignored. Plan Finland supports girls in developing countries and relies on donations. That’s why we created Girls Can, to make helping social and fun again. It's fundraising done friend-to-friend, instead of stranger-to-stranger. Instead of blaming people for not participating in fundraising, we made it something they want to be engaged in. When a person starts a donation can through the Girls Can website, they pay any sum they want to get their Can going. The payment is handled via credit cards or online banking. After donating, they then choose a friend from their Facebook friends and the Can is passed on to them. That friend can pick the can up, put in their donation, and then pass the can on, and so on. By making the donation collection function like a physical object that can only be held by one person at a time, people feel more engaged. Digital advertisement created by Hasan&Partners, Finland for Plan Finland, within the category: Public Interest, NGO.

The limited-edition scary snacks – which are actually chicken, liver and beef-flavored– provide cat parents with a new and hauntingly fun way to treat – and maybe even trick – their pets this Halloween. Film advertisement created by DDB, United Kingdom for Temptations, within the category: Pets.

Every family’s infant feeding journey is different. Parents often face an incredible amount of anxiety and guilt when it comes to feeding their infant and choosing the right products and evaluating options, and today, Happy Family launched its Infant Feeding Support Platform, arming parents with products and resources to help achieve ultimate nourishment in whatever way they choose. It’s with this in mind, Happy Family set out to launch a holistic and interactive campaign to not just sell a product, but offer support to the parents who are going through this journey and showcase the unique experiences each journey brings. As one of the largest & fastest growing organic baby food brands in the country, Happy Family is committed to creating a healthier and better world for children. The new campaign, anchored by this anthem video, showcases to all types of families and the struggled they experience. The video features Happy Family's own CEO and Founder Shazi Visram, company employees, and other real parents on their own authentic individual journeys with their babies. Happy Family aims to provide the vital information parents crave to help them make the best nutritional decisions for their families. In addition to the campaign, Happy Family and Madwell collaborated to create a dedicated resource platform for families in the breastfeeding phage to offer their full support, whether or not they are a Happy Family customer. Film advertisement created by Madwell, United States for Happy Family, within the category: Food.

Film advertisement created by Cheil, Ukraine for Transparency International, within the category: Public Interest, NGO.

Film advertisement created by RK Venture, United States for New Mexico Department of Transportation, within the category: Public Interest, NGO.

Film advertisement created by VaynerMedia, United States for Planters, within the category: Confectionery, Snacks.

Film advertisement created by Mindshare, India for Apollo Tyres, within the category: Automotive.

The campaign was 100% successful: Jean-Remy liked the trick, invited Andrey for an interview and he got a job at the agency.

Late on Thursday night last week a group of crafty guerrillas hijacked six billboards around Auckland city as well as in Hamilton, Wellington, Christchurch and Dunedin, making other businesses' billboards their own. Stay tuned, we hear more hijacking is in the pipeline. Ambient advertisement created by DDB, New Zealand for Crafty Beggars, within the category: Alcoholic Drinks.

Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Smith Brothers Agency launches 'Pet People Get It', a multi-channel campaign for the natural channel pet food brand AvoDerm Natural®, owned by Central Garden & Pet Company based in Walnut Creek, California. The brand offers a broad portfolio of dog and cat food made with avocados to help promote healthy skin and coat. Film advertisement created by Smith Brothers, United States for AvoDerm, within the category: Pets.