Drink Plants, Take Their Power

Creative agency Humanaut has created a new advertising campaign for Suja, the largest brand in the ultra-premium juice category. The work is breaking this week. Humanaut is Suja’s agency of record and has been working on its digital campaign efforts since 2016. This is the brand’s first video production and integrated marketing campaign. “Drink Plants” celebrates the natural, unbelievable power of plants we often take for granted and highlights the fact that Suja is organic, cold-pressed and as close to nature's pure energy as a juice can get. Humanaut produced seven executions in all: a hero ad that clocks in at 1:30, two :30s, two :15s and two :06s. The 90-second spot is a speed lesson on plants and photosynthesis that explains how the process—along with Suja’s cold-pressed production—results in Pure Delicious Energy. Film advertisement created by Humanaut, United States for Suja, within the category: Non-Alcoholic Drinks.