Don't Tap and Drive

After ‘Don’t Scroll and Drive’ and ‘Don’t Emoji and Drive’, this year GTB launches, on Instagram, ‘Don’t Tap and Drive’. This campaign refers to the single gesture that millions of people do every day: tapping on the touch screen. The on air campaign includes the publishing of three pictures of a zebra crossing on the road. Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example. The campaign is fully optimized for IOs. Digital advertisement created by GTB, Italy for Ford, within the category: Automotive.