Film advertisement created by Droga5, United States for Seize the Awkward, within the category: Public Interest, NGO.

Integrated advertisement created by TBWA, Canada for Unicef, within the category: Public Interest, NGO.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Australia for Canon, within the category: Electronics, Technology.

High school students in Korea take countless exams to be prepared for SAT and often wind up rating themselves based on those exam scores. Cheil teamed up with EBS, South Korea’s education broadcasting TV network, to encourage students by telling them that they are already perfect no matter what grade they get – with the help of letters from their parents in a form of an exam paper. Digital advertisement created by Cheil, South Korea for EBS, within the category: Media.

There are many radio stations in Tel Aviv, but only one is called 'Radio Tel Aviv' and it can be found at 102FM. We wanted all of Tel Aviv to associate the city with the eponymous radio station. All major streets in Tel Aviv have a building number '102'. One night, we transformed every building number '102' into an advertisement for the radio station, featuring the station's frequency and tagline. Stickers were affixed onto the buildings, so that '102' became '102FM' with the station's logo. Ambient advertisement created by Saatchi & Saatchi, Israel for Radio Tel Aviv, within the category: Media.

Digital advertisement created by Publicis, Singapore for Wink Hostel, within the category: Recreation, Leisure.

Production Company: JOTZ! Ambient advertisement created by Havas, Germany for FiftyFifty, within the category: Public Interest, NGO.

Film advertisement created by MMDI, Canada for Nando's, within the category: Food.

Digital advertisement created by MercerBell, Australia for Australian Paralympic Committee, within the category: Recreation, Leisure.

Outdoor advertisement created by Havas, France for Notaries of France, within the category: Professional Services.

MAKE THE CITY SOUND BETTER is the determined name of the campaign for our latest headphone-release, the Capital, which we designed for the on-the-go urbanite. Striving to back up words with action and break new sonic territory, we teamed up with London-based sound artist Yuri Suzuki and his crew of innovative creatives in the efforts to engage in an ambitious, design- and sound project that very literally delivers on the campaign’s motivated promise: to make the city sound better. The Sound Taxi is equipped with microphones that record it's surrounding noise. As it made it’s way through the streets of London, a specially designed software program inside the vehicle converted the noise into unique music in real-time. Passersby heard the music via the 67 speakers built into the entire car body and the big Indian horns mounted on top of the taxi’s roof. Finally, the passengers of the sound taxi could tune-in to the converted sounds via headphones installed inside of the vehicle. The musical result was available on the campaign site together with photos from instagram. URL: http://www.makethecitysoundbetter.com

To promote their Christmas Pizza, which is a full turkey dinner on top of a pizza, Boston Pizza didn’t create an ad. They created a Christmas carol, called Chorus of the Pizza, and a carolling pizza box to deliver it in. Integrated advertisement created by John St, Canada for Boston Pizza, within the category: Food.

With the NBA regular season coming to a tense close, it’s easy to get swept up in the game when it feels like every second counts. Sometimes, fans need a timeout to chill when the stakes are high. As the Official Beer of the Toronto Raptors, Coors Light wants to help by introducing the first piece of fan gear that is designed to maximize chill: the Coors Light Raptors Weighted Hoodie. Using the same technology as a weighted blanket, which is popularly known for its calming properties, the 10-lb Coors Light Raptors Weighted Hoodie should be worn during games so fans can chill through buzzer-beating, couch-coaching, high-pressure moments with ease. Integrated advertisement created by Rethink, Canada for Coors Light, within the category: Alcoholic Drinks.

Film advertisement created by Mistress, United States for World Surf League, within the category: Public Interest, NGO.

Behind-the-scenes video: http://youtu.be/uLhOOiPGrq4 Film advertisement created by Ogilvy, United States for Caterpillar, within the category: Industrial, Agriculture.

Film advertisement created by Grey, United Kingdom for Lucozade, within the category: Non-Alcoholic Drinks.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution, has a fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to individual and collective responsibility as the only way to deal with this problem. In other countries, everybody knows the popular saying “It’s easier said than done”. In Spain, we have a similar saying that emphasizes in the fact that from words to action there is a long road to walk. This long road is what we call in Spanish “TRECHO”. We have created "EL TRECHO", a popular place between saying and doing something, which we all know but until now nobody had decided to go, becomes the key to go from "SAY that no minor should drink alcohol" to "MAKE any minor drink alcohol". Film advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

In cooperation with international cinema networks, Orange offers Orange Wednesdays. All the customers of Orange, a French multinational telecommunications corporation which operates in 35 countries, can get two cinema tickets for the price of one on any Wednesday thanks to the Orange Wednesdays campaign. In cooperation with well-known Polish YouTube artist Cyber Marian, who creates funny fake trailer parodies, the agency prepared an online campaign and a series of blockbuster spoofs appeared on Cyber Marian's YouTube channel. Digital advertisement created by VML, Poland for Orange, within the category: Electronics, Technology.