Film advertisement created by Altmann + Pacreau, France for Stihl, within the category: Electronics, Technology.

In July 2020, Vladimir Putin changed the Russian constitution to ban same-sex marriage with an amendment that explicitly defines marriage as between a man and woman. 77% of the country’s population supported the change. At the same time, Gay Propaganda law passed in 2013 actively functions in Russia. It notoriously criminalises representations of LGBTQIA+ community and their relationships, supposedly to protect children from being exposed to homosexuality. It has also encouraged a wave of hate crimes including beatings, rape and torture that continue to this day. One year on from the constitutional change, the film ‘We Will Become Better has been released in order to challenge these offensive, narrow portrayals of same-sex relationship with a simple message: ‘Love is everyone’s right’. This is the first Russian LGBTQIA+ film in years that actually portrays a gay relationship and the country’s first anti-homophobic project aimed at decreasing the amount of hatred towards the community. Content advertisement created by Voskhod, Russia for Russian LGBT Network, within the category: Public Interest, NGO.

To raise awareness to the new Call It Spring store, we transformed a regular bus station into a Karaoke station, making our fans the stars, giving them their 15 minutes of fame and spreading the word of the new Call it Spring store. Ambient advertisement created by smoyz, Israel for Call it Spring, within the category: Fashion.

It’s been 70 years since a British dignitary let alone British Royalty has visited in Israel. By Israeli standards this is a wonderful opportunity for celebration and an even better one for brands to give the young prince a royal welcome ‘Israeli style’. That is why Super-Pharm, Israel’s largest drugstore chain, working together with BBR Saatchi & Saatchi advertising bought up a huge billboard space at the entrance to Jerusalem along the Prince’s schedule journey into the capital. The billboard meant for the fair skinned and slightly balding young royal, tells him that the London sun is nothing compared to the scorching Israeli sun and kindly nudges the prince on to buy and apply Life Sunscreen. But while the billboard’s message seems mostly straightforward and innocent, it of course could not refrain from poking a little fun and derision at the “Sun” British Daily Newspaper known for grilling the royal family any occasion it gets. Outdoor advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

Digital advertisement created by Perfect Fools, Sweden for Peak Performance, within the category: Fashion.

After 20 years in business, Toronto advertising agency Gee, Jeffery & Partners is closing its doors. To mark the occasion, they are having a Closing Down Liquidation Fire Sale on Thursday, November 18, with all proceeds going to Jake’s House for children with autism. “For 20 years GJP has been making advertising history and now GJP is history.” Says Alan Gee, Chairman, GJP. “It’s been a heck of a ride.” To go out in pure ad-style, GJP has produced a campaign, their last, promoting their closing and the sale. Film advertisement created by GJP, Canada for GJP, within the category: Agency Self-Promo.

The unique aspect of this next generation music video is that all technical features of the smartphone are used. For instance, during the story you can choose between two different girls by swiping, pinching a hamburger smaller or bigger, blow away smoke through the microphone, look around 360 degrees, scratch a record and collect Easter eggs – that will give you access to exclusive content and prizes at the end of the video. Technique: thispagecannotbefound.com Digital advertisement created by BBDO, Netherlands for Hi, within the category: Electronics, Technology.

Film advertisement created by JWT, United Kingdom for Debenhams, within the category: Retail Services.

Film advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.