Digital advertisement created by BBDO, United States for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by TBWA, France for Burns and Smiles, within the category: Public Interest, NGO.

Film advertisement created by Barkley, United States for Dairy Queen, within the category: Food.

Digital advertisement created by 4creative, United Kingdom for Channel 4, within the category: Media.

Digital advertisement created by Circus, Argentina for Quilmes, within the category: Alcoholic Drinks.

Film advertisement created by Don't Panic, United Kingdom for Macular Society, within the category: Public Interest, NGO.

Film advertisement created by Duncan/Channon, United States for Kona, within the category: Alcoholic Drinks.

Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.

Digital advertisement created by JWT, Brazil for Instituto Ayrton Senna, within the category: Public Interest, NGO.

What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers? The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients. But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys - often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals. The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration. The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago. Content advertisement created by Leijas, United States for John Theurer Cancer Center, within the category: Health.

Transform life’s moments into a cinematic memory in just seconds. Meet Osmo Pocket, the smallest 3-axis stabilized handheld camera DJI has ever designed. Able to capture stunning images thanks to a 1/2.3-inch sensor and 80° wide-angle lens, the Osmo Pocket is small enough to fit in your pocket and powerful enough to share your best moments at any time, no matter where life takes you.

Every legal case has it’s own unique dynamics. Wijn & Stael lawyers - a Dutch law firm - know exactly how to adapt to those dynamics. They do it in preparation, but also during the case. These commercials are visual metaphors for those exceptional skills. Film advertisement created by True, Netherlands for Wijn & Stael, within the category: Professional Services.

Film advertisement created by JWT, United Arab Emirates for HSBC, within the category: Finance.

Film advertisement created by We Are Pi, Netherlands for Wrangler, within the category: Fashion.

Film advertisement created by KASPEN / Jung von Matt, Czechia for Jagermeister, within the category: Alcoholic Drinks.

Film advertisement created by Swefilm, Sweden for If Stockholm Open, within the category: Recreation, Leisure.

Energy straight from Brazil: the best dancers, skateboarders, and locals from in the favelas of RIO. Capoeira, Copacabana, Ipanema, and fat beats. Fashion Film in a music video style for the biggest streetwear brand from Poland, Cropp.

Finalist of the 'Crash the Super Bowl' competition by Doritos. From the 10 finalists, a grand-prize winner will be selected by voters' choice, and a first-prize winner will be selected by Doritos. Both will see their ads

The global campaign aims to inspire and educate every runner to get faster. The simple message is with ASICS Flytefoam, 'Don't run, fly'. Digital advertisement created by 180 Amsterdam, Netherlands for ASICS, within the category: Fashion.