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Before Africans became enslaved, they were experts in many fields, contributing to human history with important inventions that range from the telescope to setting the basis of cubism in art. It should be in school books, but it is not. Zumbi dos Palmares College, the only black college in Brazil, and J. Walter Thompson Brazil developed the project Black Box, unveiling this side of history in order to bring pride and knowledge to Afro-descendants, to promote a historical correction and to spread hidden stories about black people’s cultural legacy to the spotlight. Integrated advertisement created by JWT, Brazil for Zumbi dos Palmares College, within the category: Education.

WVA

Film advertisement created by Common Ads, Georgia for Ragnar Pilsner, within the category: Alcoholic Drinks.

WVA

https://creativeconfessions.org Creatives are up to 4X more likely to develop mental health problems + their job is based on their own thoughts, ideas and emotions—and to have them judged by others. In addition, the creative industry is full of pressure + has pretty few regulations (read: is a bloody mess). This combination has resulted in an industry packed with people struggling with mental health issues, but despite how common it is, there is little to no conversation, information or actions made to change it, and many feel alone and abnormal when the troubles come knocking— which only amplifies the issues. Creative Confessions is an initiative out to change it :) Our mission is to 1) promote openness to fight feelings of loneliness and abnormality and 2) develop tools for schools, hubs and offices that can help prevent mental health issues. We just did a pre-launch, releasing an anonymous survey on creativity + mental health, with the purpose of giving creatives 30 minutes of valuable self reflection, and at the same time figure out what seems to be the biggest challenges in the industry, and most importantly: how to change it. https://creativeconfessions.typeform.com

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Film advertisement created by Uncle Grey, Denmark for Grimbergen, within the category: Alcoholic Drinks.

WVA

Freedom of speech in Spain is in danger, being the country with the most imprisioned artists in the entire world. We have compiled pieces of censored artists and have created a new song out of it, singed by the only voice that can't be judged: IRIS. An artist created by hacking an artificial voice. Film advertisement created by Ogilvy, Spain for No Somos Delito, within the category: Public Interest, NGO.

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Around the ages of 11-13, from being strong confident females, who are outspoken about their achievements and opinions, girls suddenly fall silent. Research that shows that around this age, girls experience a huge decrease in body satisfaction, confidence and voice which can carry through their adulthood. Girls Leadership equip young girls with the skills to exercise the power of their voice. So they can know, respect and express themselves. Helping them to navigate and shape their world. The campaign united girls and women on and off the screen in both their vulnerability and strength. Featuring first-person interviews from 40 real women, between the ages of 13-83, who had never met before, we explored what voice meant to them and the effect it’s had on their lives. The result was an empowering 2 minutes and 43 seconds campaign that united women on and off the screen in both their vulnerability and strength. From moments where these courageous women struggled to find the words to express their pain to times when their words of courage emboldened others, their powerful stories speak for themselves. And encourage women to share their own stories with the hashtag #MyVoiceMyPower.

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Lala, the biggest milk brand in Mexico, transformed itself into the beer of the FIFA World Cup 2018. Integrated advertisement created by Circus, Mexico for Lala, within the category: Non-Alcoholic Drinks.

WVA

Sustainability can be an ugly, overused word. It can mean greenwashing for the sake of it and compromising on taste. Which Adnams doesn’t. Sustainability needs to taste good. Adnams has a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from. But Adnams is only one company pursuing sustainability. What happens when other companies aren’t sustainable? Rising tides, lakes of fire... In other words? The apocalypse.

WVA

The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability. Film advertisement created by Le Bureau, Sweden for The Swedish Public Employment Service, within the category: Public Interest, NGO.

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When Burger King asks you to hack into Halloween with a big and bold idea you can only do one thing: create crazy stuff. This is how we created 'The Whooopper' a halloween special burger that disappears while you eat it: like a ghost! Merit Winner - The Young Ones (One Show Club of New York)

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Despite what the competition say, all power’s the same, none of it is super. While they all dress it up and try and pretend it’s different, or flog you something else as well to make you think you’ve got a deal, but you don’t. Energy Online tell it how it is and deliver what people want. Which is this case is just energy, at a fair price, that’s easy to get. That’s not what most in the market are up to, so we decided it was time to call BS, cause power just isn’t super. This stunt, the first of three in our campaign, was created using real people. Over a month they were screened and tested, so they arrived at our ‘Energy Online sponsored University technology prototype test,’ believing they were on the brink of creating history. Instead, they helped prove a point – power, is power, is power, it’s all the same. But it can be brilliantly simple. Experiential advertisement created by Contagion, New Zealand for Energy Online, within the category: Industrial, Agriculture.

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A story of four protagonists, reflecting upon their journey so far. It is a TVC to promote a Skoda - Bloomberg Quint Web series featuring 10 extraordinary personalities from the world of business, art and beyond, candidly discussing the highs and lows of the extraordinary journey that brought them here. Film advertisement created by Bloomberg Quint, India for Skoda, within the category: Automotive.

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It is one of the greatest stories ever told. A small country with fewer people than Manhattan is set to become the fourth nation in history to land on the Moon. It’s even more impressive when you realize that this journey to the Moon began as a private initiative. As time passed by, and the project of Beresheet became bigger, the dream of a few became the dream of a whole nation. The movie begins with gratitude towards the kids and people of Israel: Thank you for dreaming with us. The score that leads the movie is called Beresheet (Genesis), just like the spacecraft, an old Israeli classic that opens with the words: “In the beginning there was sky.” Today the sky is no longer the limit. Our kids, following in the footsteps of Beresheet, can dream far and beyond the sky, outer space and the Moon. Beresheet is our gift to them. Go on Beresheet. Land safely! Film advertisement created by Citymedia, Israel for SpaceIL, within the categories: Industrial, Agriculture, Public Interest, NGO.

WVA

During the year everyone has a list of things they grew sick and tired of. So before starting the new year we wanted to help you get rid of them. Even if just for a laugh. That’s why we created The Gruntminator - the machine in form of the huge pig that destroys anything negative that you would not want take with you to the new 2019! We launched a page on our website with an editor, in which you could upload a photo of the annoying object. And then receive your own custom video with Gruntminator destroying your object in the only way he knows. After that, the video could be shared with friends on social networks. Digital advertisement created by Artcom, Russia for Artcom, within the category: Agency Self-Promo.

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Heinz has been an original soundtrack to every meal for 150 years. From a smack to a squirt to a squeeze, each Heinz ketchup bottle is an orchestra of unique sounds. Introducing “Ketch the Beat” — an interactive experience where you can create your own tomato rhapsody from the sounds of a Heinz ketchup bottle. Digital advertisement created by Miami Ad School, United States for Heinz, within the categories: Food, Music.

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AbEXP is a Google Chrome extension, which uses ad-block technology to transform commercial banner ads on a website into an audio visual experience featuring music by electronic duo, Kenton Slash Demon.

WVA

Burger King was looking to target millennials in a Halloween inspired campaign. We discovered that one of the biggest fears of this demographic is needles, which is why they are the lowest demographic that donates blood. This Halloween we decided to motivate this generation to face one of their biggest fears while doing good all at the same time. We created a campaign where The Burger King revealed that he is in fact a vampire. We discovered that a pint of blood can save up to three lives. On October 31st, bloodmobiles will be stationed outside every Burger King location and if customers donate a pint of blood they will receive 3 whoppers in return. Film advertisement created by S.I. Newhouse School of Public, United States for Burger King, within the category: Food.

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Dudnyk partnered with Philadelphia-based, non-profit Simon’s Heart to help raise awareness of sudden cardiac arrest (SCA)—the #1 killer of student athletes. After losing their son to SCA, Simon’s Heart founders are leading the mission to save the lives of children by raising awareness and encouraging action. Dudnyk recognized the need to create a compelling campaign that would stop parents in their tracks, breaking through complacency and showcasing the dire nature of SCA. The campaign features three different stark and solemn athletic settings: a field, a court, and a pool. Each setting is marked with the headstone of a student athlete—another lost heart—while the attention-grabbing headline rests heavily on the ground. Integrated advertisement created by Dudnyk, United States for Simon’s Heart, within the category: Public Interest, NGO.




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