Director: Jan Macierewicz


Digital advertisement created by Civilization, China for Levi's, within the category: Fashion.

Film advertisement created by BBDO, United States for Jack Daniel's, within the category: Alcoholic Drinks.

Ambient advertisement created by Red Pepper, Russia for Greencard, within the category: Finance.

20 cancer patients participated in a unique makeover experience. They were invited to a studio. Their hair and makeup were completely redone. During the transformation, they were asked to keep their eyes shut. A photographer then immortalized the moment they opened their eyes. This discovery allowed them to forget their illness, IF ONLY FOR A SECOND. Digital advertisement created by Leo Burnett, France for Mimi Foundation, within the category: Public Interest, NGO.

For Children's Day, a chain of drugstores created a way to reuse the cardboard boxes that are commonly used to accommodate the donations of toys for needy children. They printed Paper Toys on the sides of the boxes to increase the number of toys donated. For children, in addition to gaining more toys, they could also have fun cutting, gluing and assembling the Paper Toys. Direct advertisement created by Talent, Brazil for DPSP Group, within the category: Public Interest, NGO.

Mondelēz Norway arranged JoyDay for the first time 8th of June 2013. The aim of the day was to spread real joy through surprising and funny stunts in public spaces in Oslo. This year's stunts were filmed and posted on joyday.no. The goal is to get new ideas and participants to next year's joyday. Ambient advertisement created by Hyper, Norway for Mondeléz, within the category: Confectionery, Snacks.

Audio advertisement created by Soho Square, Greece for CB12, within the category: Health.

On average Radio Hosts of popular radio stations ask their listeners to call-in, text or post, 46 times a day. But in Belgium 80% of the people listen to the radio while driving. Instead of coming up with yet another one-off awareness campaign, we came with a more permanent solution: The Safety Jingle. A short (8 second) audio message radio hosts can play right after they ask their listeners to call, text or tweet, to remind everybody not to use their phone behind the wheel. The Safety Jingle was recorded with the voices of actual parents who lost a child in a road traffic accident and sounded like this: “but please, no phone behind the wheel. A request by Parents of Road Victims. Like us.” The music contains the names of the 155 children who died in a traffic accident last year. Digital advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for Hipages, within the category: Professional Services.

Editorial Company: David Inc. Film advertisement created by Goodby Silverstein & Partners, United States for HP, within the category: Electronics, Technology.

Fundraising is broken. More people than ever are in need, but on the street, fundraisers are ignored. Plan Finland supports girls in developing countries and relies on donations. That’s why we created Girls Can, to make helping social and fun again. It's fundraising done friend-to-friend, instead of stranger-to-stranger. Instead of blaming people for not participating in fundraising, we made it something they want to be engaged in. When a person starts a donation can through the Girls Can website, they pay any sum they want to get their Can going. The payment is handled via credit cards or online banking. After donating, they then choose a friend from their Facebook friends and the Can is passed on to them. That friend can pick the can up, put in their donation, and then pass the can on, and so on. By making the donation collection function like a physical object that can only be held by one person at a time, people feel more engaged. Digital advertisement created by Hasan&Partners, Finland for Plan Finland, within the category: Public Interest, NGO.

Bikes are one of the highest taxed products in Brazil. Over 70% of a bike's price is comprised of taxes. For comparison, cars are taxed at 30%. Furniture prices at 12%. That fact doesn't get enough attention nor outrage between Brazilians for one reason: they just don't know it. To communicate that amongst the bike consumers, we decided to break the law. We created The Outlaw Bike, a bike that pretends to be furniture so it pays less taxes. A product designed to get the attention of all unsuspecting Brazilians. It can be assembled both as a bike and as furniture. When assembled as a bike: 70% taxes. When assembled as furniture: only 12%. It's built with the same parts and the same materials, it's just put together differently. A small difference that makes all the difference. After presenting our bike, we asked bikers and bike lovers just one thing: get off their asses off and do something about it. Direct advertisement created by Talent, Brazil for Bicycling Magazine, within the category: Recreation, Leisure.

Digital advertisement created by Dentsu, India for Jaslok Hospital, within the category: Health.

To demonstrate his love and support for Toronto, Sebastian Giovinco - star player for Toronto FC - has launched a film that takes him on a journey through the city. The film follows the launch of the website SebaThings.com, where people can find merchandise and all things Seba. The logo design is based on one of Giovinco's strengths on the soccer pitch, and how he can arc a free kick like no other player. Film advertisement created by Mackie Biernacki, Canada for Seba Things, within the categories: Fashion, Retail Services.

Blink Digital designed KFC Bucket Bae, a Valentine’s Day robot that unites chicken lovers with the bae of their dreams. The robot not only follows the consumer but also talks to them. When it comes to satisfying your love for KFC, Bucket Bae’s got you covered, offering a Hot’n’Crispy bucket of chicken goodness, a chicken popcorn bouquet, and a Krushers drink too. Yet, what really sets Bucket Bae apart is the built-in sensor that allows the robot to follow you everywhere, as true love does. Film advertisement created by Blink Digital, India for KFC, within the category: Food.

Film advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

Ambient advertisement created by Exposure, United Kingdom for UEFA, within the category: Recreation, Leisure.

Ambient advertisement created by INNORED, South Korea for AIA, within the category: Finance.

Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.