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Direct advertisement created by Serviceplan, Germany for Penny, within the category: Retail Services.
Ambient advertisement created by Dentsu, Japan for Epson, within the category: Electronics, Technology.
World’s first VR experience for the public that helps people relief their pain using virtual reality. Ambient advertisement created by Wenderfalck, Sweden for Apotek, within the category: Health.
Film advertisement created by BMF, Australia for Football Federation Australia, within the category: Sports.
Film advertisement created by The Union, United Kingdom for Scottish Fire & Rescue Service, within the category: Public Interest, NGO.
Film advertisement created by JWT, Argentina for Clarin, within the category: Media.
Film advertisement created by Deutsch, United States for PetSmart, within the category: Pets.
Lofoten, is a fish product producer from Lofoten, in the North of Norway. They are well known for their great tasting fish burgers, made with more fish than their competitors and with only natural ingredients. Film advertisement created by TRY, Norway for Lofoten, within the category: Food.
Monday mornings can be stressful. Getting up late. No time for breakfast. Missing the bus. Stuck in morning traffic. Quaker introduces the Breakfast-in-bed-boat, that brings you to work. Now you can stay in bed, read the paper, have a good breakfast and arrive at work, completely relaxed. Ambient advertisement created by Friendship, Belgium for Quaker, within the category: Food.
Ambient advertisement created by Crispin Porter + Bogusky, Sweden for Sony, within the category: Electronics, Technology.
Film advertisement created by Wieden + Kennedy, Netherlands for Facebook, within the category: Electronics, Technology.
The idea is based on the message that during UEFA EURO 2016 football becomes the foremost kind of sport on the planet. This time all other kinds of sport are on the background. Moreover, sportsmen – hockey, basketball, tennis and others players play football, falling into line with football madness. Football becomes number one game not only on French stadiums and on the screens of millions of fans, but also on hockey fields and basketball and tennis courts. Film advertisement created by Electric Sheep Film, Ukraine for Parimatch, within the category: Gambling.
Xintiandi Shanghai is an affluent dining and entertainment district of Shanghai, China. Every quarter, they would have campaign themes to promote and showcase their restaurants and boutiques. This time, the theme was ‘Food Sustainability’ and we were tasked to develop an awareness campaign. We went deeper and got to the core of the issue: Food Waste. It was bigger than we think, with a study showing that restaurants dispose of up to 84% of unused ingredients, and all that ends up as food waste. Also in China, consumers are particular about food quality and that leads to a large amount being unused and eventually discarded by restaurants. Our idea was to create a product that would demonstrate recycling and most importantly, remind consumers on food sustainability. We collaborated with Xintiandi Shanghai’s restaurants and developed The Re_PIZZA project, a gastronomic experience that turned potential food waste into great tastes. We gathered unused ingredients like tofu, noodles, ice-cream, fruits, candies and more to create over 200 types of Re_PIZZAs. There were no two Re_PIZZA alike. Every Re_PIZZA had its own name and distinct flavor. From Very Berry Pizza to Cookies & Cream Pizza, we gave revelers a tasty education about food waste at Xintiandi Shanghai’s Christmas fair. Every night offered new tastes and every Re_PIZZA made a difference, one slice at a time. Over a few days, we reminded 360 million people (via social impressions) and reused 60 kgs of unused. At the event, we fed 1,500 people, and donated the profits to The Global Food Network to feed over 15,000 children. But most importantly, we had managed to reduce food waste from 84% to 43%. The Re_PIZZA project was a sustainable solution that helped reduce the problem and directly educated people on the issue. Direct advertisement created by Dentsu, China for Xintiandi, within the category: Public Interest, NGO.
Haarwensen is a Dutch organization that creates and gives free hairpieces to kids who lost their hair due to illness. In Belgium, over 500 kids lose their hair due to illness or chemo, every year. With 30 cm of your hair, you can make a kid feel great again. Film advertisement created by Friendship, Belgium for Haarwensen, within the category: Public Interest, NGO.
Ambient advertisement created by King James, South Africa for kulula.com, within the category: Transport.
Film advertisement created by BBDO, Italy for Gyproc, within the category: Industrial, Agriculture.
Film advertisement created by JWT, Brazil for Ford, within the category: Automotive.